"The Yanghe of the Times, the Yanghe of Dreams" is attracting the attention of all walks of life with a new attitude. Recently, social groups such as liquor industry media, institutional shareholders and securities analysts, and Chinese writers' groups have frequently visited Yanghe to perceive liquor culture and build a blueprint for development.
Behind the door of the distinguished guests, what is the charm of Yanghe that attracts them? What do many people in society see from Yanghe?
Walking into Yanghe, what did they see?
On October 13, institutional shareholders and securities analysts from Orient Securities, Shanghai Tongben Investment, Huaxia Fund and other institutions walked into Yanghe Shares. On October 11, Chinese and foreign liquor industry, sugar and wine express, micro-wine, liquor industry, sugar, tobacco and liquor weekly, cloud liquor media, Huaxia liquor newspaper and other liquor industry media came to Yanghe. At the previous Chinese First Row Wine Cellar Opening Festival in September, a group of special tourists, nearly 100 members of the Chinese Writers Troupe, also came to Yanghe to visit and study.
According to incomplete statistics, since October alone, many social enterprises such as Soochow University, Jiangsu Cyberspace Administration, China International Calligraphy and Painting Art Research Association, and The Organizing Committee of The Chinese Culture Night for Global Diplomats have visited Yanghe for inspection and exchange.
Dialogue with company executives, perceive liquor culture, provide suggestions and suggestions for the development of enterprises, behind the conversation, "new" is everyone's most intuitive impression of Yanghe. "From the blue classic to show geometric growth, from sales of several hundred million to tens of billions, and now the launch of a higher quality dream blue M6+, dream blue crystal version, new sky blue, etc., Yanghe's new market cycle has begun", "In the opening year of the 14th Five-Year Plan, we have seen a running Yanghe, an enterprising Yanghe, a dream of Yanghe", "Deeply feel the modest and open pattern and mentality of the management of Yanghe Co., Ltd., and are full of confidence and expectations for the future development of 'strong, beautiful, open and confident' Xinyanghe." ”
From quality to brand, from ecology to management, in the evaluation of the outside world, the outline of a "new Yanghe" has been clearly outlined.
The benchmark asks, why Yanghe?
External perception comes from internal changes, and these new pictures born of reform are actually the epitome of the effectiveness of Yanghe's "secondary entrepreneurship".
This year is the beginning of the 14th Five-Year Plan, but also the key year of Yanghe's second entrepreneurship, under the leadership of Zhang Liandong, secretary of the party committee and chairman of the board, Yanghe has accelerated innovation and change while achieving one strategic goal after another, and has become a new benchmark for the high-quality development of the wine industry in the new era.
At present, liquor competition has entered a new cycle, the industry concentration is higher, the leading enterprises are stronger, and the consumer demand is more diversified, accompanied by different competition methods in the past, in this regard, Zhang Liandong also gave a more meticulous "playing method".
From the strategy of "Yanghe + Shuanggou" going hand in hand with the double famous wine, to the colorful strategy of creating "the wonderful era of Yanghe, the contemporary of Shuanggou and the colorful era of noble wine", Yanghe has built a broader moat.
People-oriented, Yanghe rewrites the theory of organizational evolution, establishes long-term incentives internally, launches the core core backbone shareholding plan, and establishes a sharing, co-creation, shared responsibility, and win-win entrepreneurial mechanism; externally, with the heart to seek new ideas, take consumers as the center, continuously improve product quality to meet consumers' needs for a better life, and at the same time build a dealer system with the concept of pro-business and rich businessmen and common development, and create an entrepreneurial community, a rich community, a business community, and a life community.
With stronger brand power and product matrix to leverage the market, with more digital channel management to build a community of destiny, the implementation of a series of reform measures, for the Yanghe battle market added infinite strength, at the end of August, Yanghe also to the consumer market, to the capital market handed over an excellent report.
In fact, for enterprises, becoming a market leader does not mean anything, the key is to have a clear and clear strategy, the question that this strategy can answer is the root of the company's sustained growth. These new ideas of Zhang Liandong not only explain the future development logic of Yanghe, but also answer the "benchmark question" of why Yanghe runs against the wind in the new cycle of liquor competition. Using a more advanced perspective and higher dimension of thinking to discover the way to lead is the fundamental place for Yanghe to achieve "second take-off".
The proposition of the times, the responsibility of Yanghe
Excellent enterprise management mechanism is the guarantee mechanism for enterprise value creation, and excellent corporate culture escorts the development and growth of enterprises. Zhou Xiao, executive vice president of Yunjiu Media, felt most deeply after visiting Yanghe that Yanghe's feelings of home and country are people-oriented, "In September, Yanghe completed the signing of the Lhasa Lange Wine Village Project, which is a useful exploration of 'industrial assistance to Tibet' and is conducive to promoting common prosperity and rural revitalization." ”
The responsibility of an industry leader lies in the fulfillment of commitments to employees, partners and consumers, and even more in the confidence of the industry and society. At the beginning of his term of office, Zhang Liandong will clearly declare that the "dream culture" will be determined as the corporate culture of Yanghe Shares, "Dreams are an important force driving the development of the world, and are the source of power for people to achieve careers and achieve a better life", Yanghe will take dreams as links to make big dreams brilliant and small dreams colorful.
From Dream Blue Public Welfare Aid to enter the mountains to realize the dreams of children, to the "Million Aerospace Partners Program" to build a space dream with consumers, from fighting the epidemic and rushing to the front line, to helping rural revitalization and giving back to the society, Yanghe has shown the "Yanghe Coordinates" of promoting high-quality development and giving back to the society, highlighting the responsibility and responsibility of an excellent national enterprise.
At a recent industry media exchange meeting, Zhang Liandong put forward four doctrines for the first time - "qualityism, long-termism, altruism and valueism", which anchored the direction for the future development of Yanghe. When talking about valueism, he particularly stressed that Yanghe must create value, assume social responsibility, integrate into the national development strategy, and actively carry out development and transformation.
There are dreams and more responsibilities, there is a temperature and more responsibility, such a pure feeling, doomed to the Yanghe road will go more stable and long-term.