What kind of beverage brand is Coconut Tree?
If you don't play cards according to reason, I'm used to Xi it!
In today's brand marketing war, Hainan's coconut tree brand has always been "unusual", and has even been ridiculed by many people as often engaging in "edge ball", and the style is not advisable......
No, the New Year's calendar for 2024 is arranged, and it has been complained by netizens again - it's too vulgar!
On January 4, some netizens in Hainan found that Coconut Tree's latest 2024 calendar was a little spicy.
On the calendar, beautiful women in bikinis and muscular men scratch their heads and make various movements, which makes people look red-faced.
The netizen said that looking at these pictures felt unsightly!
Is there a problem with a beverage company obsessed with the marketing strategy of handsome men and beautiful women all day long?
In the face of netizens' questions, the coconut tree staff answered frankly-
This sexy calendar does have it, but it is not sold to the outside world, and it is only available to high-volume suppliers.
This calendar is also not available for sale, it is only for internal storage!
This answer, although it is not leaky, but I always feel that what is strange?
In fact, not only in 2024, some netizens also pointed out that Coconut Tree has been producing this kind of sexy wall calendar in the past few years, and in 2022, it is also bikini beauties and muscular hunks.
Of course, this is not the first time that Coconut Tree has made an astonishing move, and the "live broadcast room turmoil" in October this year has also become a hot topic.
On October 5th, a group of plump beauties in the live broadcast room of the coconut tree were holding coconut water in various sexy poses, but it didn't take long for the live broadcast room to be suddenly reported and closed.
The reason for the suspension of the broadcast is said to be because of the vulgar live broadcast screen......
Coconut Tree's live streaming style is indeed quite surprising.
Muscular hunk, plump beauty, although there is no real vulgar picture on the screen, it can make many people smile every minute.
As for why this beverage brand is obsessed with sexy marketing, the person in charge of the company has also responded positively to this question.
The live style of the dance in the live broadcast room is to express:
The central idea of "men have a masculine taste, women have a feminine taste, coconut water has the taste of coconut water, and the main is original"!
Regarding the choice of models, the person in charge of marketing also admitted frankly that he is more inclined to the aesthetic style of the eighties and nineties -
Female models should be whitened and have a slender and curvy figure, while male models should be more than 1.85 meters tall, muscular, and sunny enough.
In March 2019, Coconut Tree Group was fined 200,000 yuan by the Administration for Industry and Commerce of Longhua District, Haikou City, for obstructing social public order or violating good social customs;
In April 2021, Coconut Tree Group was fined 400,000 yuan by the Hainan Provincial Administration for Market Regulation for publishing advertisements that violated good social customs.
Over the years, Coconut Tree has not changed its brand marketing style, even if it has been criticized as a "negative teaching material" many times, it seems that it has not hit the original intention of this beverage company......
Such perseverance is somewhat admirable.
Netizens' impression of the coconut tree's brand is constantly escalating and changing with these "topics". There are those who change from good to bad, and there are those who change from bad to good, and there are even those who eat melons and watch jokes......
Back to this sexy New Year's wall calendar again.
The official reply said: It is not sold externally, but only kept internally.
That's an amazing answer......
Does that mean that this is a "perk" for high-volume suppliers?
Who would have thought that a glass of white coconut tree sap could spark a conversation for decades because of "sexy edge balls"?
Although there are good and bad marketing, what can be remembered is effective marketing!
I have to say that a maverick like the coconut tree is a "god-like" existence in the beverage industry......
Who's in contention?