Since the end of the Xiaomi car press conference, Lei Jun's Weibo has mainly done two things: 1 ruminating the content of the press conference, especially the five core technologies, 2 refuting various rumors, including price, industrial chain, self-developed technology, etc.
The practice of delaying the announcement of the price before the official launch has also made the topic of Xiaomi cars hot. On social networking sites and industry exchange groups, there are constant messages and conversations about the price of Xiaomi SU7, and every time Lei Jun and Xiaomi Auto respond vaguely about the price, it can always become the focus of media coverage. Today, we also combine the clues that have been announced, and from a technical point of view, guess the starting price of the Xiaomi SU7.
First of all, let's sort out the news about the price revealed by Lei Jun. At the press conference, Lei Jun said, "Don't shout 90,009, it's impossible", "140,009 don't need to talk about it anymore", "But anyone with this kind of performance and configuration has to be more than 400,000!" On Weibo, Lei Jun said, "Xiaomi SU7, who is competing with the same file", and said in reply to netizen comments: "Within 500,000, is there an opponent?"
So for the time being, we set the starting price of Xiaomi SU7 at 150,000-500,000. Secondly, Xiaomi SU7 is positioned as a "C-class high-performance ecological technology car", we remove the gorgeous modifiers, search for "sedan medium and large 5-seater pure electric" on the car emperor, and we can see that the starting price of the new brand is 145,800 (Leap C01)-322,900 (VOYAH chasing light). (P.S. excludes NIO, which has been taking the high-end route, and Gaohe, which has recently been in turmoil.) If you want to be a spoiler, Xiaomi SU7 must be cost-effective, and the price cannot exceed that of the same type of model. To sum up, the starting price of Xiaomi SU7 is between 150,000-322,900. Again, as Xiaomi's first car, 3,400 people and 10 billion have been invested, and you can't lose money while pursuing cost performance. So how much is the cost of Xiaomi cars? There is a simple and crude way, that is, according to the battery price, the proportion of battery cost in the cost of new energy vehicles will vary depending on the model, technology, suppliers and other factors. Generally speaking, the cost of batteries accounts for 30%~40% of the total cost of new energy vehicles. According to the leopard report, Xiaomi cars are divided into high-configuration and low-configuration versions, the high-configuration version of the battery is a ternary lithium battery jointly developed by Xiaomi and CATL, with a cost of 120,000 yuan, and the low-configuration version is equipped with a battery of lithium iron phosphate, with a cost of about 80,000 yuan. According to this price and proportion, the cost of the low-configuration version of Xiaomi cars is about 200,000-266,700, and the cost of the high-configuration version is about 300,000-400,000. To sum up, the price of Xiaomi cars may be between 200,000-322,900. There may be rice fans who will object, and other technologies of Xiaomi cars are not included in the price, such as V6 motors, 9100t large die-casting, intelligent driving and intelligent cockpit. Li Boxiao, assistant to the general manager of VOYAH, said that more than a decade ago, no one advertised the largest mechanical press in Asia because people thought that users needed a larger load, not a bigger press, and "times are changing, and marketing is changing with each passing day". In fact, the 9100t integrated die-casting is nothing more than supply chain technology, and now there are 12000t in the supply chain under development. Blogger "Super Teacher" said,XiaomiSU7There is not much introduction in terms of chassis architecture,Steer-by-wire、First control braking and chassis domain control,There is no clarity,And from the announcement of some suppliers of the chassis,It is basically its own brand,200,000 The supplier level of the car within 200,000。 In addition, Xiaomi Auto's 21,000rpm V6 motor, Zhiji LS6, and Zhijie S7 are also available. The maximum voltage of Xiaomi cars reaches 871V, which is a "real 800V high-voltage platform" with a cruising range of 800km under CLTC mode, while the Zeekrypton 007 is 800V, with a comprehensive range of 688km for the quasi-endurance version and 870km for the ultra-long-range version of CLTC. The starting prices of Zhiji LS6, Zhijie S7, and Zeekrypton 007 are 229,900, 249,800, and 209,900 respectively. ZEEKR 007, which is one day earlier than Xiaomi's car press conference, has a starting price of 209,900 yuan lower than the previously announced pre-sale price by 20,000 yuan. Excluding the price "sniper" of ZEEKR 007, we set the price of Xiaomi SU7 at 200,000-229,900 (the author guesses, it is only for entertainment and does not bear any responsibility). However, Xiaomi has other advantages, such as Xiaomi's people, cars, and home ecology, and the exclusive CarIoT ecology of Xiaomi cars is fully open to third parties, supporting wireless CarPlay, AirPlay, and even iPad, Apple users also have a good experience driving Xiaomi cars. Although it is always questioned that the car design "pays tribute" to Porsche, the appearance of Xiaomi cars does satisfy many rice fans. For example, the active wing support announced yesterday "is a luxury configuration and experience of Maybach and Big G".
But these are the icing on the cake, and we classify them directly under the category of "value for money". In addition, Xiaomi has more than 10,000 offline stores, and Xiaomi Home stores in many places have begun to be renovated, and the show car is expected to officially arrive in the first quarter of 2024. Recently, Xiaomi Auto officially announced that it will open up the city recruitment plan. The experience and service of rapid rollout will also become the highlight of Xiaomi Auto. Today, Wang Hua, general manager of the public relations department of Xiaomi Group, once again refuted the rumors about the price of Xiaomi cars on Weibo, "Everyone's expectations have been received, and the rhythm of a daily picture is not necessary", he also said, "At the end of the year, those who are willing to buy a car can wait, or they can go to our official account to retain capital".
Under this Weibo, many netizens still ask, when will the price be made public? At the moment when new energy vehicle companies are rolling up prices and upgrading technology, Xiaomi Auto has maintained a hot topic with prices and observed market reactions. However, one battle, one decline, three exhaustion, repeated speculation and repeated expectations are also consuming the enthusiasm of fans. In the words of Yang Xueliang, vice president of Geely, it is "a little annoying".