In recent years, the global lighting market has continued to expand. According to statistics, the global lighting market will reach 456.16 billion yuan in 2022. Based on historical trends and market development, it is predicted that the global lighting market will reach 514.115 billion yuan by 2028, with a compound annual growth rate of 1.8%.
In the cross-border market, the lighting category occupies an important position. Especially driven by online sales channels, China, as the world's largest producer and exporter of lamps and lanterns, ranks among the top in the world in terms of sales scale and growth rate of lamps and lanterns.
In the past three years, the sales trend of the lamp and lighting category in the U.S. home building market has shown steady growth. Especially after the addition of smart lighting products, the sales of the entire lighting category have increased significantly. Home decoration and commercial places in Europe and the United States have a large demand for lamps and lighting products.
In the lighting category of lamps and lanterns in the U.S. market, the types of procurement mainly include LED lamps, traditional bulbs and lamp accessories. Among them, the purchase volume of LED lamps and lanterns is large, because of the increasing consumer demand for energy conservation and environmental protection. At the same time, the market demand for some special products such as intelligent lighting control systems and customized lamps is gradually growing.
The product line of lamps and lanterns includes indoor lighting, outdoor lighting, commercial lighting, etc. Among them, the market share of indoor lighting and commercial lighting products is relatively high, because these products are in high demand. At the same time, some special product lines such as customized lamps and intelligent lighting control systems also occupy a certain share of the market.
3. Category industry trends
With the improvement of consumers' awareness of quality of life and energy conservation and environmental protection, as well as the continuous development of new technologies, new technologies and products will continue to emerge in the lamp and lighting industry. For example, the popularization of smart lighting and LED lighting technology will bring more development opportunities to the lighting market. At the same time, consumers' demand for brands and services will also prompt lighting companies to strengthen brand building and service promotion.
Fourth, the recommendation of the overseas platform
l Homedepot
Up to now, Home Depot has more than 2,200 stores in North America, including the United States, Canada and Mexico. Home Depot not only sells all kinds of mainstream brands in the market, but also has many independent brands, using its own supply chain advantages and brand advantages to maximize profits.
Home Depot's success isn't just about product selection and pricing strategy. Its services are also a key factor in earning the trust of its consumers. Whether it is pre-sales consultation or after-sales service, Home Depot provides professional and friendly service. For example, during the pre-sales consultation, the store staff will recommend suitable lamps and lanterns according to the needs and budget of the consumer, and the after-sales service includes installation and maintenance, so that consumers have no worries.
l Lowe's
Lowe's is the fifteenth largest retailer in the U.S. and the thirty-fourth largest in the world, with about 700 stores in 40 states selling nearly 40,000 items. Compared to Home Depot, Lowe's is more focused on providing customized lighting solutions for consumers. From dining rooms to bedrooms, from outdoor to indoor, Lowe's lighting experts can provide expert advice and design based on consumer needs and tastes. This kind of customized service satisfies consumers' pursuit of personalization and specialization.
I'm a Wayfair
Wayfair is an American home furnishing e-commerce shopping platform, the world's leading home furnishing, Wayfair has a total of 7 million products, and has reached cooperation with 12,000 brands, its main users are women between the ages of 35 and 65, and its business scope covers North America and Europe led by the United States. As a leader in home furnishing e-commerce, the products in the lighting category sell very well on the Wayfair platform. Mainly due to the fact that the Wayfair platform has a wide range of lighting suppliers, including table lamps, chandeliers, wall lamps, ceiling lamps and other types, to meet the needs of different consumers in the market. In addition, Wayfair's price strategy is also relatively reasonable, which not only ensures the competitiveness of the product, but also does not excessively lower the price and affects the quality of the product, which is deeply loved by the majority of consumers.
In fact, there are many OEM partners in China who are supplying these home-building retail giants, and even the United States has nurtured many foreign trade factories in China's coastal provinces. However, it is worth noting that whether it is Homedepot, Lowe's or Wayfair, the product quality requirements of suppliers are very strict, and the invitation system is generally settled without special channels, and it is difficult for ordinary sellers to do it. The recommended quota for American supermarket brands provided by WAYLI Cross-border Group is for the cross-border e-commerce director to personally connect with the official platform to help you efficiently enter the US market. WAYLI cross-border e-commerce provides a full range of resource integration. Open up the full channel of offline + online. Helping companies enter overseas markets. We sincerely invite outstanding industrial and trade enterprises and cross-border sellers with strength to settle in!