Source: Photo.com
On January 2, Gree Electric Appliances appeared on CCTV, Dong Mingzhu said that Gree is committed to building a century-old brand, and its 110,000 patents prove the core position of technological innovation, and product quality is a solid foundation for the ten-year warranty policy. Dong Mingzhu emphasized that Gree has been constantly insisting on innovation.
Regarding Gree's ten-year warranty policy, Dong Mingzhu explained that the policy applies to household air conditioners sold from March 1, 2021, and is the longest warranty period in China's household air conditioning industry.
Dong Mingzhu said: "We dare to put forward such a policy because we are convinced that our products do not need after-sales maintenance. "
"No amount of politeness or humility can replace the pain of a consumer repairing a machine," she noted. If we don't dare to promise a 10-year free warranty, consumers will also feel uneasy. "
Dong Mingzhu also clarified the difference between "warranty" and "warranty", pointing out that the "warranty" proposed by some manufacturers actually needs to charge a fee, while Gree's "warranty" is completely free. She emphasized: "The 10-year free repair warranty means that consumers do not need to worry about any problems within 10 years after purchasing Gree air conditioners, and we will take all responsibilities." "
White goods market: The market size will grow in 2021
White goods mainly refer to household appliances such as air conditioners, refrigerators, and washing machines that are used to replace human labor. Due to the large size of these home appliances, they were usually painted white in the early days to make them more in harmony with the use environment, and now due to the rise of personalized consumption trends, various manufacturers have also launched a variety of colors and appearances of "white goods".
From 2016 to 2021, the market size of China's white goods industry showed a fluctuating trend. Among them, the market size of white goods peaked in 2018 at 371.3 billion yuan. In 2021, the size of China's white goods market was 326.4 billion yuan, an increase of 3.32% compared with 2020.
Competing factions of Chinese white goods brands
According to the "2020-2021 China Household Appliance Industry Brand Evaluation Results", the brands on the list of air conditioners include Gree, Midea, Haier, Hisense, etc.; The brands on the list of refrigerators include Haier, Midea, Midea, Siemens, etc.; The brands on the list of washing machines include Haier, Little Swan, Midea, Siemens, etc.; The brands on the list of dishwashers include Siemens, Midea, Fotile, Boss, and Vantage.
Note: Brand order does not represent a high or low brand evaluation score.
With the development of the times and the progress of science and technology, the mainland white goods industry is no longer simply increasing production capacity and expanding scale. In the context of "dual carbon" and intelligent manufacturing, the Prospective Industry Research Institute predicts that the white goods industry will inevitably move towards green, intelligent and high-end upgrading. With the emergence of this transformation and upgrading, the scale of the mainland white goods market will be further expanded, and it is expected that by 2027, the market size is expected to exceed 400 billion yuan.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Prospect and Investment Strategic Planning Analysis Report of China's White Goods Industry" by Qianzhan Industry Research Institute
At the same time, the Prospective Industry Research Institute also provides solutions such as industrial big data, industrial research reports, industrial planning, park planning, industrial investment, industrial mapping, smart investment promotion system, industry status certification, IPO consulting/fundraising feasibility study, IPO working paper consulting, etc. To quote the content of this article in any public information disclosure such as prospectus and annual report, formal authorization from Qianzhan Industry Research Institute is required.
More in-depth industry analysis is available in the [Prospective Economist APP], and you can also communicate and interact with 500+ economists/senior industry researchers.