On January 2, Heytea released the "2023 Annual Report" (hereinafter referred to as the "Report"), announcing Heytea's annual popular products, annual new product trends, annual quality measures and other information. The report shows that in 2023, Heytea will continue to insist on using raw materials such as real milk, real tea, real fruit, and real sugar, and bring many real quality products to consumers, among which 8 products have appeared on the 2023 product list, including Heytea Succulent Grape Family, Roasted Brown Sugar Bobo Milk, Cool Blackberry Mulberry, Shuiyunjian, Azure Rain, a large bucket of golden peaches, Barbie powder, Narcissus, and Dongpo Lychee Drink. Among them, there are not only classic fruit teas with the advantages of Hey Tea, but also new explosive products that have emerged in the field of light milk tea. These products once again demonstrate Heytea's strength to continue to create explosive products with extreme product research and development. The report also shows that returning to the new trend of tea becoming an annual product, Heytea continues to bring consumers a natural aromatic real tea experience. At the same time, Heytea announced the information of formula raw materials as an annual quality measure to continue to meet the demand for healthy tea drinks.
The popular products of the year, the advantages of fresh fruit tea are still the same, and the popular style of light milk tea is emerging
In the report, Heytea announced the popular products of 2023, with a total of 8 products on the list, including fresh fruit tea, milk tea and light milk tea, which have achieved a double harvest in sales and word of mouth. On the whole, not only Heytea's classic fruit tea products are still selling well, but a number of new light milk tea products are also on the list.
In terms of classic products, the succulent grape family on the list, as the classic sales champion of Heytea, has been selling well for 6 years since its launch in 2018, with a cumulative sales of more than 150 million cups, and its popularity remains high. "Real Milk Star" roasted brown sugar Bobo milk is also Heytea's classic milk tea product, with more than 14 million cups sold in 2023. "Cool Blackberry Mulberry" has become the word-of-mouth king of the year, and since its birth in 2022, it has thrown up the trend of "blackening" on the whole network, and is still deeply loved by consumers after its return in 2023.
A number of new seasonal fresh fruit tea products have also entered the list, and the continuous hot sales of this category have once again demonstrated consumers' love for seasonal fresh fruit tea and the strength of Heytea's continuous product innovation. A large bucket of golden peaches with seasonal yellow peaches with a new small ingredient sea stone flower jelly and a customized gardenia tea base make the product present a refreshing and bright gold-like color as a whole, becoming the fresh fruit tea with the highest "gold content" in Heytea in the year, and sold more than 1 million cups in the first three days of the new product. Dongpo Lychee Drink is a new lychee series launched by Heytea, in which Dongpo Lychee Raw Coconut Dew matches seasonal lychee with "raw coconut", and at the same time adds horseshoe popping beads made of Hong Lim horseshoe and sago ingredients to form a triple chewing taste, and the new product tops the sales list in the first week of the new week.
On the other hand, Heytea has launched new light milk tea products such as Azure Rain, Barbie Powder Narcissus, and Shuiyunjian this year, and they are also on the list. The light milk tea series uses fragrance-free real tea with real milk, presenting the unique aroma and flavor of each tea base, bringing users a natural tea fragrance. For example, the "Tianqingyu" tea base used in Heytea Tianqingyu is the golden peony oolong tea in Anxi, Fujian, the hometown of China's famous tea, which shows a rich charm in aroma and taste; The new light milk tea series products are popular when they are new, among which Barbie powder and narcissus are on the top of the new Hey Tea list, with sales of 5 million cups in the first month.
Return to tea and insight into health trends, and continue to meet consumers' demand for high-quality tea
Through the report, Heytea also released a new product trend of the year - Return to Tea. This also means that Heytea has taken the lead in introducing and insisting on using real tea for more than 10 years has been paid more attention to by more people, tea has become the protagonist of new tea drinks, and more traditional famous and high-quality teas have been innovatively applied to show their unique tea aroma.
In order to bring more real tea fragrance to consumers, in 2023, Heytea will go deep into the core tea producing areas across the country, and innovatively launch and apply nearly 20 tea raw materials, including Shuiyunjian, Frangipani Jasmine, Xia Gardenia White Tea, etc., involving oolong tea, Pu'er tea, white tea and other types, and the tea garden production areas are distributed in 12 tea core producing areas in 5 provinces such as Fujian and Guangdong, covering many traditional high-quality tea producing areas such as Fenghuang Mountain in Chaozhou, Guangdong, Ningde, and Anxi in Fujian.
(Photo: Heytea's selection tea garden in Pu'er, Yunnan)
In order to better bring the natural tea aroma, Heytea also cooperated with the Shenzhen Institute of Standards to launch the application research of real tea, and based on more than 10 years of real tea application experience, the "Heytea Real Tea Standard" was launched, showing the detailed information to ensure the quality of real tea, once again reiterating the true quality principle of refusing to use flavored tea and instant tea powder, and promoting the industry to enter the era of zero flavored tea.
HeyTea has also created a new business format - HeyTea Tea Workshop, creating a new category of freshly extracted high-quality tea, presenting Heytea's deeper exploration and traceability of tea. Since the opening of its first store in Guangzhou in November 2023, the signature product "Song Yunjian" has sold more than 1,200 cups in a single store in a single day, and many discussions and sharing have also emerged on social platforms.
In terms of bottled beverages, Heytea has launched a new series of empty tea products, among which Narcissus Oolong Tea is selected as the raw material of Narcissus tea from Fujian production area, which is roasted into tea through 6 processes, and produced by high-temperature extraction process, bringing consumers the charm of tea like freshly brewed tea. After the launch of the empty tea series products, they were deeply loved by consumers and ranked TOP1 in the 2023 Tmall 618 and Double 11 pure tea beverage categories.
In the report, Heytea also announced the annual quality event - taking the lead in the industry to actively disclose the formula raw materials, nutritional ingredients and raw material traceability information of all products. Up to now, Heytea has disclosed the formula raw material information of more than 60 products through the WeChat mini program, involving more than 70 kinds of raw material traceability information, the origin involves more than 10 countries and regions around the world and more than 20 provinces in China, and more than 60 authoritative testing reports on product nutrition ingredients have been launched. Heytea's series of measures once again reflect its product concept of "true quality", respect consumers' right to know and choose, meet the needs of users for healthy tea drinks, and promote the transparency and health of raw materials for freshly made tea formulas.
(Photo: Heytea took the lead in announcing the information of raw materials for product formulas)
Looking back on 2023, Heytea will create a new tea experience of true quality for consumers with the ultimate innovative product capabilities. In the new year, Heytea will continue to take true quality as the starting point to create better products and services.