The end of the New Year's Day holiday means that 2024 has officially begun, and major mobile phone manufacturers have also started a new round of machine wars, among which the OnePlus brand is the most active. Li Jie, President of OnePlus, released an internal start-up email to employees on the first day of construction in 2024, summarizing OnePlus's achievements in the past 2022, and also putting forward new goals and expectations for the development goals in 2023.
In the internal letter, Li Jie summarized OnePlus's performance in the past year, saying that although the industry is in a downturn, OnePlus bucks the trend and ushers in explosive growth in sales performance, with sales in 2023 being 285% of 2022, nearly 3 times higher, and the performance is quite impressive. In addition, last year, OnePlus released a total of 4 mid- and high-priced products, including OnePlus 11, OnePlus Ace2, OnePlus Ace2V and OnePlus Ace2 Pro, covering the 1-4K price segment, meeting the needs of users with different budgets, and becoming the second place in the Android online market of more than 2500+, while the proportion of new users has exceeded 71%, and the user base is constantly expanding.
Not only that, but he also bluntly said that every product launched by OnePlus last year is a high-quality product, among which Ace2 has a strong momentum, with high performance + high cost performance to crush the previously released products of the same grade, and even make friends have to frequently and sharply reduce prices to deal with it, attracting friends to "take special care", which fully proves the correctness and effectiveness of OnePlus in the direction of products. The new generation of flagship OnePlus 12 released last month also had a major impact on the market, not only becoming the flagship product with the highest popularity and pre-sale sales in OnePlus's history, but also winning the second place in the brand sales of the third-generation Snapdragon 8 platform on the first sales day, making a good start for OnePlus in the new year.
It is worth mentioning that Li Jie also mentioned in the internal letter that OnePlus Ace3 will be released on January 4, saying that as OnePlus's first product in 2024, it is another masterpiece of OnePlus's mobile phone's "flagship experience popularization", and it will definitely be a big hit, which shows that he is full of confidence in the new phone. Combined with the various information exposed by the new machine, this new machine does have the potential to be a hit.
For example, in terms of screen,OnePlusAce3It will be equipped with the same oriental screen as OnePlus12,In addition to the different resolution,This screen has reached the industry-leading level in terms of color reproduction、Contrast or brightness,You can get a more realistic、Delicate visual experience。 Coupled with medical-grade eye care technology, this technology can effectively alleviate eye fatigue and protect users' eye health in an all-round way when using the mobile phone for a long time, which is quite rare for a mid-range phone.
In terms of image, OnePlus Ace3 will indeed be equipped with Sony's 50 million pixel flagship main camera, and inherit the core algorithm of OnePlus 12's same "Super Light and Shadow Image Engine", which supports Super Light and Shadow ProXDR display, and the image configuration has also reached the leading level in the same class. From the official real-life samples, it can be seen that no matter day or night, shooting people or objects, it can output high-quality pictures with rich details and accurate colors, and it is even more prominent in terms of light and shadow, which can easily present the Tyndall effect, and the clarity of color, light and dark details is full.
It can be seen from the promotional slogan of the performance lore that OnePlus Ace3's performance in terms of performance is also quite hardcore, equipped with a self-developed microarchitecture supercomputing engine, memory genetic recombination 2.0, and new storage technology, with a 9.4% increase in performance on the same platform and in the same scene, and it also greatly improves the memory experience of OnePlus Ace3, which can be used smoothly for 4 years without lagging. Coupled with the new self-developed "Super Frame Super Picture Engine", OnePlus Ace3 can achieve "120 frames + 1.5K resolution" at the same time, bringing a more immersive experience.
In the officially released test data, OnePlus Ace3 ran a smooth performance of 59.3 frames in "Genshin Impact", 89.6 frames in "Peace Elite", and 119.6 frames in "Honor of Kings", and the game strength is full. With a 5500mAh large-capacity battery + 100W flash charging battery life combination, so that users have no worries, it is indeed full of advantages.
It can be seen from the internal letter of OnePlus CEO,OnePlus can be said to be quite "involution" last year,Achieved a jump in sales through four popular products,Adhere to the new route of "product power first",OnePlusAce3It will also be screen、Performance、Battery life、Design、Image and other aspects,Achieve flagship-level configuration and experience。 I believe that OnePlus will continue to practice this creed and create more products that focus on user needs and have a more practical experience, and we look forward to the OnePlus Ace3 released on January 4th!