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Product managers must understand AI: ChatGPT - a new chapter in the AI conversation

ChatGPT is the hottest AI application in 2023. In this article, the author sorts out the working principle of ChatGPT, as well as the training, optimization and application of LLM models, its impact and future, and brings you different thoughts on how AI can help you work now.
Product managers must understand AI: ChatGPT - a new chapter in the AI conversation

Recommended reading "This is ChatGPT", ChatGPT is an artificial intelligence chatbot program developed by OpenAI, which has attracted a lot of attention since its launch in November 2022 for its ability to generate human-like text. Written by Stephen Wolfram, this book delves into the inner workings of ChatGPT and the reasons for its success in generating meaningful text.

1. Technical background

  • The rise of large models: ChatGPT is based on large model technology, which is trained on large amounts of data and is able to understand and generate natural language.
  • Transformer architecture: ChatGPT uses a Transformer architecture, which allows the model to focus on multiple parts of a sequence when processing sequence data.
  • Autoregressive generation: The model generates text in an autoregressive way, that is, adding one word at a time and predicting the next word based on the previous text.
Product managers must understand AI: ChatGPT - a new chapter in the AI conversation

2. How ChatGPT works

Probabilistic selection: ChatGPT chooses the next word based on probabilities, which come from text patterns Xi learned during model training.

Probability Choices If it's hard to understand, imagine you're playing a game where the rules of the game are that you can only choose one letter at a time to construct a word. However, you don't know what the next letter should be. At this point, you have a magical guide that tells you how likely it is that each letter will appear. This guide is the probabilistic model.

In an AI model like ChatGPT, this "guide" is what the model learns during Xi the training process. By analyzing large amounts of textual data, the model learns which words or phrases often appear together. For example, if you've selected the letter "A", the model might tell you that "B" and "C" are more likely to appear because they often follow "A" in the training data.

When you need to choose the next word, ChatGPT will make the choice based on this probability guide. It is not chosen at random, but the most likely choice is made based on the pattern it has "learned" Xi. In this way, ChatGPT is able to generate coherent, meaningful text, just like human conversations.

Randomness and creativity: The model introduces randomness when generating text to avoid generating too bland content and increasing the diversity and creativity of the article.

An understanding of randomness and creativity, imagine that you are a chef and your task is to create a new dish. You have a cookbook in your kitchen, and this cookbook is like training data for an AI model. It tells you that usually when making pasta, you add tomato sauce, cheese, and Italian herbs. These are "standard", "safe" choices, like when a model generates text, choosing words based on the patterns it learns.

However, you want to create something unusual and creative. To achieve this, you decide to make small, random adjustments to the recipe. For example, you might try adding some unexpected spices, such as a little paprika or some lemon zest, which are not in the recipe. These randomly added elements, like the randomness introduced by the model when generating text, break the mold and bring a new flavor to the dish.

In AI models, this randomness is achieved by considering multiple possible options when generating each word, and then randomly selecting one of them. This random selection allows the model to jump out of the "standard" model that it has learned Xi and generate more diverse and creative content. Like the chef might have been surprised to find that the paprika and pasta go so well together, creating a whole new culinary experience.

Embedding concept: The model uses embedding to represent text, capturing the similarity of word meanings through vectors of numbers. Imagine that you have a huge library of words in the world.

To better manage and understand the words, you decide to assign a unique place to each word. This location is not a simple bookshelf number, but a point in a three-dimensional space, and this space is called the embedded space.

In embedded space, each word is represented as a point in a three-dimensional space. The coordinates of this point are not random, but are determined based on the meaning of the words and the relationship between them. For example, if "cat" and "dog" are often mentioned together in everyday life, then the two words will be close together in the embedded space. Similarly, "cats" and "lions", although both felines, may be positioned a little further in the embedded space than "cats" and "dogs" because they are not as connected in everyday life.

During training, the ChatGPT model learned how to map each word to a point in this embedded space. In this way, when the model processes text, it is actually processing the points in these 3D spaces, rather than directly dealing with the words themselves. In this way, the model is able to capture the similarities and relationships between words to better understand the language. This embedded space is like a huge map, the words are like the points on the map, and the model is like an explorer who can read the map, and can navigate and understand the world according to the position of the points on the map.

3. Training and optimization

Large-scale training data: ChatGPT's training dataset contains billions of web pages, which allows the model to learn rich language patterns Xi.

ChatGPT's training dataset is indeed huge, containing the content of billions of web pages. This large dataset is essential for training a robust language model because it allows the model to Xi learn a wide variety of language patterns and knowledge.

Imagine that this dataset is like a library in the "brain" of the model, filled with all kinds of books, from scientific papers to novels, from news reports to social media posts. By reading these books, the model was able to learn Xi the diversity of language, understand the use of words in different contexts, and how to construct coherent and meaningful sentences.

There are a wide range of scenarios for this large-scale training data, including but not limited to:

  • Dialogue system: ChatGPT can be used as a chatbot to conduct natural language conversations with users, providing services such as information query and emotional companionship.
  • Content creation: In writing aids, models can help authors generate drafts of articles, provide creative inspiration, or proofread and polish text.
  • Educational tutoring: In the field of education, ChatGPT can be used as an intelligent tutoring system to help students answer questions, provide learning Xi materials, and even simulate the role of teachers to teach.
  • Customer service: In the field of customer service, the model can be used as an intelligent customer service, answering customer questions online 24 hours a day and providing personalized services.
  • Language translation: While ChatGPT is primarily trained for English, its framework can be used to train multilingual models for real-time translation services.
  • Search Engine Optimization: By understanding the intent of a user's query, ChatGPT can help websites optimize content and improve search engine rankings.
  • Personalized recommendation: In the content recommendation system, the model can generate personalized content recommendations based on the user's preferences and behaviors.

These use cases demonstrate how ChatGPT can use what it learns from large-scale data to deliver smarter and more personalized services. With the advancement of technology, these application scenarios will continue to expand, bringing more convenience to people's lives.

Fine-tuning and feedback: In addition to basic training, the model optimizes its output through interaction with humans to better simulate human conversations.

Fine-tuning and feedback are important steps in optimizing the performance of machine Xi models, especially dialogue systems such as ChatGPT. This process involves getting the model to interact with human users in real-world applications and adjusting the model's behavior based on user feedback.

Fine-tuning: Fine-tuning refers to the further training of a model using a specific dataset after it has completed basic training. This particular dataset typically contains data that is relevant to the task that the model will perform. For example, if ChatGPT is used for a specific customer service scenario, then the fine-tuning dataset may contain records of customer inquiries related to that service. Through fine-tuning, the model can learn domain-specific language styles, terminology, and frequently asked questions Xi provide more accurate and relevant responses.

Feedback: The feedback mechanism allows the user to evaluate the output of the model. If the user feels that the model's response is not helpful or accurate, they can provide feedback on what is not being done correctly or where improvements can be made. This feedback can be used to adjust the model's parameters, or as new training data to help the model learn how Xi better respond to similar questions.

Directions:

Step 1: Gather feedback: After the user interacts with ChatGPT, the system asks the user if they are satisfied with the outcome of the conversation and provides the option for the user to provide specific feedback.

Step 2: Analyze feedback: The system collects feedback from users and analyzes it to determine where the model needs improvement.

Step 3: Fine-tune the model: Based on the feedback received, the model is fine-tuned. This may involve adjusting the weights of the model or adding new training data to the model.

Step 4: Iterative optimization: The process is iterative, and as more user feedback is collected, the model is continuously fine-tuned and optimized to improve the quality and relevance of its conversations.

Through fine-tuning and feedback, ChatGPT is better able to simulate human conversation, providing more natural, accurate, and helpful responses. This continuous learning and Xi process allows the model to adapt to changing user needs and language Xi.

4. Application and impact

Enterprise services: ChatGPT has a wide range of applications in the field of enterprise services, such as consulting, customer service, etc., improving work efficiency and customer satisfaction.

In the field of enterprise services, ChatGPT has a wide range of applications.

For example, in consulting services, it can be used as a smart assistant to quickly respond to users' questions and provide accurate information and suggestions. In the field of customer service, ChatGPT can act as a virtual customer service, answering customer queries online 24/7 and providing personalized services, thereby increasing customer satisfaction and loyalty.

The enterprise version of ChatGPT also supports private deployment, where businesses can deploy the model on their own servers, ensuring data privacy and security.

All customer prompts and other data will not be used to train large models, users can control how long the data is retained, and any deleted conversations are automatically deleted from the system within a month.

The enterprise version of ChatGPT provides a new management console that makes it easier for enterprises to manage users in batches, including single sign-on, domain verification, and dashboards with usage statistics, making it more suitable for large-scale deployment. These features make ChatGPT a powerful tool in the field of enterprise services, helping businesses improve work efficiency and customer service quality.

Content creation: In the field of content creation, ChatGPT can assist creators in generating creative text, saving time and improving the quality of content.

It can help creators in the following ways:

Creative inspiration: ChatGPT can provide novel ideas and concepts to help creators think outside the box and inspire their creations. Whether it's writing an article, creating a story, or writing a screenplay, ChatGPT can provide perspectives and creative ideas from different angles.

Draft generation: Creators can use ChatGPT to quickly generate drafts of content, which can be the beginning of an article, the outline of a story, or the framework of a blog. Such a draft can be used as a starting point for creation, saving the time of starting from scratch.

Style imitation: ChatGPT's ability to mimic a specific writing style, whether it's the style of a historical celebrity or the characteristics of a modern popular writer, is an invaluable tool for content creators who need a specific style. Content optimization: Creators can use ChatGPT to polish and proofread text, improving language fluency and accuracy of expression. The model can provide suggestions for synonym replacement, syntax correction, and expression optimization.

Multilingual authoring: ChatGPT supports multiple languages, which makes it easier for creators to create multilingual content or provide localized content to readers in different languages.

SEO optimization: In content marketing, ChatGPT can help creators generate text that includes specific keywords, which can improve the content's ranking in search engines.

Automation and mass production: For production that requires a large amount of content, such as news summaries, product descriptions, etc., ChatGPT can automatically generate content and improve production efficiency.

5. Future prospects

Technological advancements: As technology continues to advance, large models such as ChatGPT will become more intelligent, possibly achieving artificial general intelligence (AGI) within a decade.

Demand trend: With the implementation of artificial intelligence technologies such as AIGC and large models, there will be more and more intelligent scenarios on the demand side of the enterprise service market in 2024, and more and more new species will be born on the supply side, such as the new generation of enterprise service platforms based on AIGC.

Societal impact: The ubiquity of AI will reshape the social structure and distribution patterns, with far-reaching implications for the way humans work.

Product managers must understand AI: ChatGPT - a new chapter in the AI conversation

VI. Conclusion

ChatGPT's success not only demonstrates the immense potential of artificial intelligence, but also provides us with a new understanding of language and thinking. As technology continues to evolve, it's reasonable to expect more surprising breakthroughs.

Author: Brother Xiaoxiao

This article was originally published by @小于哥 on Everyone is a Product Manager and is not allowed to be reproduced without permission.

The title image is from Unsplash and is licensed under CC0.

The views in this article only represent the author's own, everyone is a product manager, and the platform only provides information storage space services.

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