My children and grandchildren are not as good as mine, and my wealth is empty.
The founding generation who fought the world alone cannot escape the fate of no one to succeed them. Hurun Fortune once said that the private enterprises that have been established for 40 years have all appeared in the "Double Nine Dilemma", that is, 9 percent of the founders hope that their children will continue to make their careers bigger and stronger, while 9 percent of their children are unwilling to work hard.
However, Liby Group does not seem to have such worries, and the three sons and two daughters of the founder Chen Kaixuan are all "second generation" who can take charge of themselves. What exactly has the Chen family done in cultivating a successor?
1. Liby created the second generation in mass production, and there was no successor
From migrant workers to the establishment of Liby Group, and now the annual revenue of the group has reached 20 billion yuan, Chen Kaixuan can be described as a model of self-made business. As a Chaoshan native, Chen Kaixuan naturally understands the truth of sitting on the mountain and eating empty, and is extremely concerned about the cultivation of his children. Chen Kaixuan himself once revealed that his training tenet for five children is "early succession, willingness to take over, and will take over".
Today, the eldest daughter Chen Danli and the eldest son Chen Zebin have become veritable leaders of the group. The youngest daughter Chen Danna and the other two younger sons are still expanding the territory of Liby Group, although they rarely appear in front of the media.
In 2017, Liby Group formally established its subsidiary, Liyi Technology, and entered the investment field, with the youngest daughter Chen Danna as the chairman, bringing hundreds of millions of revenue to the team in recent years.
The second son, Chen Zexin, and the youngest son, Chen Zexing, seem to be more interested in the pharmaceutical industry, the former is now the chairman of Guangzhou International Medical Port, and the latter founded Sulikang Biotechnology, which can be regarded as a son of Liby Group in the big health sector.
2. From selling laundry detergent to great health, the second generation of Liby is expanding its territory
Although many netizens ridiculed the two sons of the Chen family, saying, "From selling laundry detergent to big health, the step is too big", but judging from the market trends in recent years, they seem to have caught up with the new outlet.
Li Ka-shing, who is also a Chaoshan businessman, has been in the field of big health as early as 20 years ago; Ma Yun also predicted that the next richest man will be in the big health industry, founding Ali Health, acquiring iKang Guobin, and making a significant entry into the field of big health; Liu Qiangdong is even more vigorous to explore overseas cutting-edge health science and technology achievements, inviting him to settle in Jingjing East Health.
Looking at this year's financial report, Jingjing East Health has successively invited nearly 1,000 overseas products to settle in, and the revenue of the health sector also accounts for 3% of the company. Taking the men's health care product "Weili Yu" settled at the beginning of the year as an example, it recorded an 8-figure revenue in half a year, and "China Business Daily" evaluated it as a dark horse on the track.
According to the official introduction, the product selects natural ingredients such as Thai ginseng and Himalayan minerals, and uses the compound formula to target and delay the aging of key parts of men. Scientific studies have shown that men's aging begins from the lower body, and it is especially noticeable after the age of 30. "Willy Royal" traces the attributes of men's abilities and taking with meals at the cellular level, or opens up more advanced gameplay on this track.
The data shows that "Weiliyu" users have the characteristics of being male over 30 years old, married, and high-income. There is no shortage of users who stock up on several bottles at a time after the first taste. Comments such as "I feel more bloated after waking up in the morning, and a 30-minute game is not a problem" are also endless. Sitting on the two major outlets of health and male consumption, it may not be surprising that it is popular.
The little princess of Liby, Chen Danna, seems to have also aimed at the men's trend, and invested in the men's personal care brand Martin the year before last, which has appeared in the TOP3 of the same category in Jingdong for many times. Perhaps these sectors will become the mainstay of Liby's business empire in the future.
3. If my children and grandchildren are like me, why do I need to keep more money
As the saying goes, if my children and grandchildren are like me, why do I need to keep more money, my children and grandchildren are not as good as me, and the wealth is empty. The second generation is so full of flowers, and Liby Group can be said to have a promising future. And all this may be inseparable from the management of the family by the head Chen Kaixuan.
According to him, the Chen family has its own family committee, and the rights and responsibilities of these second generations are also clearly divided and defined. The eldest son, Chen Zebin, once said that he had attended monthly family meetings since he was 5 years old, and to this day, whether in public or in private, he still calls his father the chairman.
Although the management is strict, Chen Kaixuan is not a one-word father, he once said that as the children grow up, his position in the family is to help not add to the chaos, and he never takes the initiative to take care of the children's business, and gives more power to the children to deal with it themselves.
As the first generation, they know how to advance and retreat, know how to let go, and understand how the new and old generations can establish complementary advantages and be the night watchman of the group, which may be the secret of the second generation of Liby to be independent.