The sudden apology farce of Dongfang Selection CEO Xiao Sun and President Yu Minhong is like a thrilling business war masterpiece, and the company's public relations crisis is intensifying.
Dong Yuhui, the once radiant anchor, chose a completely different action in the face of the company's crisis - suspended the fiery live broadcast and returned to his homeland. This unexpected move quickly attracted widespread attention from the outside world, and the number of Dong Yuhui's fans soared by 2 million in a short period of time. However, this did not bring joy to Dongfang Selection, on the contrary, the company's number of fans and stock price continued to fall, and the market value of the stock evaporated as much as 4 billion yuan overnight. This turmoil made Dongfang Selection pay a heavy price, but Dong Yuhui seemed to be the only winner.
While Dongfang Selection was in trouble, Dong Yuhui set off a craze on social media at an astonishing speed. Not only did he quickly launch a new social media account, "Hui Peer", but he also attracted more than 2.28 million followers in just a few days. What is jaw-dropping is that Dong Yuhui's identity has also changed from the original anchor with goods to the senior partner of Dongfang Selection. This change has made the industry and fans speculate whether Dong Yuhui is preparing to break away from Dongfang Selection and embark on a new career path.
It is worth mentioning that the opening of Dong Yuhui's new social media account, Hui Tongtong, was almost the same time as the official Douyin account of Dongfang Selection issued an apology statement. Only one day after the suspension of the broadcast, Dongfang Selection issued an apology statement through its official Douyin account, expressing its gratitude to the majority of users and thanking everyone for their love and tolerance. In this statement, the company appears to be trying to quell the growing PR storm, but the results do not seem to be obvious.
And at this moment, the rise of Dong Yuhui's new account Hui peers far exceeded people's expectations, making the crisis of Dongfang Selection even deeper. Yu Minhong, chairman of New Oriental Education Technology Group Co., Ltd., has also been questioned and concerned by the outside world. Yu Minhong officially assumed the position of supervisor of Hui Tongtong, a move that makes people wonder whether it means that Dong Yuhui and Yu Minhong have reached some kind of business consensus. Some commentators believe that this may be the prelude to a business marriage, and some people speculate that Dong Yuhui will come out of the crisis of Dongfang Selection and look for new business development opportunities.
Dong Yuhui's new identity is also eye-catching - legal representative, executive director, manager, this series of positions makes people wonder whether Dong Yuhui is taking over Dongfang Selection step by step, or whether he will usher in greater rights and responsibilities in the new business journey. Prior to this, Dong Yuhui had always shown a low-key and pragmatic image, but this performance gave people a feeling of high spirits and great achievements.
For the future of Dongfang Selection, the industry and fans are full of expectations and doubts. Although Dong Yuhui has accumulated a huge fan base through his new social media account, at the same time, the number of fans and stock price of Dongfang Selection have continued to decline, and the company's market value has plummeted.
On the big stage of this business war, Dongfang Selection ushered in the test of life and death, and Dong Yuhui was the most eye-catching chess piece in this game. He used to be the brightest star in the Oriental selection, but now he seems to be the leader in this turmoil, attracting countless attention and expectations. This makes people wonder whether such a low-key anchor can carry the banner of Oriental Selection on the commercial stage and lead the company out of the quagmire and rise again.
In the process, Dong Yuhui's new account, Hui Tongtong, became a dark horse, accumulating 2.28 million followers in just a few days, showing his huge appeal in the field of social media. This also makes people wonder what kind of charm Dong Yuhui has to be able to emerge in the crisis and become a subversive force. Perhaps it is his original intention, keen business sense and sincere communication style that make him stand out in this business war. And Dongfang Selection, once a giant, is now in a precarious situation. The future of Dong Yuhui and Dongfang Selection is full of variables, whether they will fall or rise again, no one can predict.
However, this business war is far from over. Whether fans' trust in Dongfang Selection can be rebuilt, whether the company can recover the decline, and what Dong Yuhui's plans are, have become suspenseful. Just as people are looking forward to an exciting ending, it also makes us think about how the relationship between the stars and the company in the business arena is intertwined, and what kind of business code is hidden behind all this?
In this tortuous business war, every reader who cares about this matter will become a witness in this storm. What do you think about Dong Yuhui's choice and the future of Dongfang Selection? Do you firmly support it, or do you stay on the sidelines? On the stage of this business war, who will finally have the last laugh and become the key party force? The message area is the stage for you to express your views, and I look forward to your wonderful message!
The source of the article material is the Internet