Heilongjiang Snow Town in the ice and snow world has once again become the focus of tourists' attention, however, the prices of hotels and B&Bs behind this snowy scenery have discouraged many tourists. Is this "imaginary" price the result of market regulation, or is it an excuse for the tourist season?
According to reports, since the opening of the Snow Country National Forest Park on November 10, it has attracted more than 500,000 visitors in just over a month, becoming one of the most popular tourist destinations in winter. However, the popularity of the snow town has also made many netizens sigh that the prices of homestays and hotels are really staggering. A small room of more than 10 square meters costs two or three thousand yuan a night, which discourages many southern tourists and sighs that "the price of Snow Town is too high now".
A homestay operator said in an interview that it is the peak tourist season, and the rise in housing prices is reasonable, and many rooms have been sold out. Especially during the upcoming Chinese New Year, room prices in Snow Town will reach their peak. The local market supervision and management department also came forward to explain that the prices of hotels and B&Bs belong to market regulation, and the unique business conditions of Snow Town also provide an objective reason for the price increase.
However, discontent among netizens is also spreading rapidly on social media. A netizen in Hainan had to "endure the pain" and give up the originally planned trip to the snow town because he saw the high price of homestays in the snow town. She posted the prices of some homestays, which sparked a heated discussion. Data on the Ctrip app also shows that the prices of hotels and B&Bs near the Snow Village Scenic Area are relatively high, which discourages many tourists.
However, even at relatively inexpensive B&Bs, some tourists have questioned the experience. A tourist in Hunan said she was unhappy when she was staying at a hotel near Snow Township and was experiencing loud noise, no hot water and toiletries. Another tourist from Zhejiang even said that he spent 2,200 yuan a night, but found that there was a smell in the room and the service attitude was average.
In the face of these doubts, the local market supervision department still insists that the prices of B&Bs and hotels are the result of market adjustment, and the dual pressure of short operating time and material transportation costs in Snow Town also makes it difficult to reduce prices.
In this snowflake season, Snow Town attracts tourists with its unique ice and snow scenery, but the high accommodation price and the dissatisfaction of some tourists have also become a shadow of this ice and snow fairy tale. How to attract tourists while maintaining a reasonable price may be a problem that the tourism management department of Snow Town needs to think about. With its fantastic beauty and challenging tourism market, let's wait and see how this world of ice and snow will cope with the challenges from all sides.