Nearly 22,000 units were sold in March, and it turned out that the big and cheap seal DM-i is indeed very fragrant
BYD is likely to achieve its sales target of 3 million new cars this year, which is really impressive. However, I don't know if you have noticed that in addition to having enough hot-selling models in the field of small cars, compact cars, medium and large cars and SUVs, BYD actually has a relatively weak advantage in the segment of medium-sized cars.
The picture shows the top 10 sales in the mid-size car market in November, and BYD has no cars on the list
Although BYD launched the Seal EV earlier, the market performance is not optimistic judging from the continuous downward trend of new cars.
And perhaps because of the average sales of seal EVs, in September this year, BYD quickly launched the new seal DM-i model. The new car can be regarded as a plug-in hybrid version of the seal car series, with a total of 6 configuration models, with the choice of "two sets of power + two endurance", and the price range is 166,800-236,800 yuan, which can be regarded as opening a "tough" chapter with the joint venture medium-sized sedan.
No, the Seal DM-i model was officially launched on September 6, and in the past three months, it has handed over a retail sales report card of nearly 22,000 new cars (3,890, 8,077, 10,011), which is indeed a good sales performance. In the past 11 months, the monthly sales of the Seal DM-i have climbed rapidly to 10,011 units, which is only two months, and so far we can't help but want to say: it seems that the big and cheap Seal DM-i model is indeed very popular.
To be honest, with the increasing recognition and acceptance of plug-in hybrid models by the Chinese people, there are models in the mid-size sedan market like the BYD Seal DM-i that are large in size, decent in appearance, mediocre in interior design and OK in space, and at the same time have good performance and affordable prices in the power, performance, and battery life, consumers will naturally find it difficult to resist and parry.
You know, although consumers in the mid-size sedan market, they can still choose joint venture brands such as Camry, Passat, Magotan, Accord and other mid-size cars, but they are not mainly selling plug-in hybrid models, and this is undoubtedly difficult to impress consumers who are more and more fond of new energy vehicles.
Look at the BYD Seal DM-i, the price of less than 170,000 yuan, it gives you a car length of nearly 5 meters, wheelbase 2900mm, comparable to a medium-sized car with a large car, and its NEDC pure electric mileage starts at 121km, can you stand it? Therefore, why in November, more than 10,000 people chose the BYD Seal DM-i car, the reason is that it is indeed very balanced, and it also well meets the current user's desire to buy a medium-sized plug-in hybrid car.
Let's think about it, for 166,800 yuan of the minimum seal DM-i money, we can buy a high-quality medium-sized plug-in hybrid sedan with oil and electric driving characteristics, equipped with front MacPherson, rear five-link independent suspension, 8 airbags in the whole car, and external discharge function, then this deal is undoubtedly worth it. It's no wonder why the sales of the seal DM-i are getting higher and higher, because it does find the car buying needs of the Chinese people very well, isn't it?
All in all, as a domestic plug-in hybrid mid-size car, and a mainstream manufacturer, BYD Seal DM-i can be said to have successfully won the love and recognition of many Chinese people by virtue of its affordable price, good product power and high reputation of the BYD brand. With the sales of the Seal DM-i exceeding 10,000 units in November and nearly 22,000 new car sales in the first three months of its launch, we believe that it will also have very good sales results in December and the following months.
Finally, I have to admit that BYD knows how to make popular cars, and also knows what kind of models the current Chinese people need, so in the face of such a car company that understands consumers very well, don't you still love it? (Text/Youshi Auto Dazhuo)
Note: The picture comes from the Internet, the rights belong to the original author, thank you together! This article only represents the author's personal views and does not represent the position of Youshi Auto.