Colorful birds hovered upward, adding a beautiful scenery to Lujiazui in winter. With the artworks landing in the public space of Pudong, Shanghai, the first Lujiazui Public Art Season officially kicked off.
Jointly curated by Lujiazui Commercial and Shanghai Public Art Collaborative Innovation Center (PACC), this year's Lujiazui Public Art Festival invited 22 young teachers and students from Shanghai Academy of Fine Arts, Tianjin Academy of Fine Arts, China Academy of Art, and Donghua University to create nearly 20 sets of works for multiple commercial spaces. The event aims to explore the innovative model of the integration of art education and business, integrate public art into the urban public space, link youth and the community, create a new business card of art and culture, help the construction of urban cultural soft power, and highlight the urban charm of Shanghai.
The beauty of art enhances the humanistic quality of public space
The works are distributed in 96 Square, Lujiazui 1885, Huamu Lu Yue Fang and Jinyang Lu Yue Fang, "linking" people and space. It brings a new scene experience with the beauty of art, creates a strong artistic atmosphere, and improves the humanistic quality of public space.
The large-scale installation "Birds of Light" located in the sunken theater square of B1 in Jiuliu Square is one of the highlights of this art season. The work runs through the B1 and 1st floors with rich gestures and magnificent momentum, bringing a creative artistic landscape to people in winter, and the "Tea Time" chair with the theme of "Afternoon Tea" attracts people to interact with each other with bright colors and creative shapes, and brings people infinite imagination and innocence with rich stories.
In order to welcome the upcoming Year of the Dragon, the Lujiazui 1885 Light and Shadow Corridor presents an abstract sculpture with the theme of the dragon - "Breaking the Waves and Turning into a Dragon", which breaks through time and space and shuttles through the future, symbolizing the infinite possibilities of time and space, and bringing people a beautiful New Year's vision.
"Shengsheng Oolong" located in Huamu Lu Yuefang is an artistic way that connects schools and commercial entities in the community. The work was completed by young artists from the Shanghai Academy of Fine Arts of Shanghai University and 20 students from the Intangible Cultural Heritage Plants and Trees Dyeing and Valerian Club of the Primary School Affiliated to Puming Normal School. Zhang Ruiqing, Secretary of the General Party Branch and Principal of the Primary School Affiliated to Pushi Normal School, was very pleased that the school could participate in this art co-creation, which shortened the distance between students and public art and better understood its connotation value.
Art empowerment, opening a new "interface" of commercial art
The Lujiazui Commercial provides a new stage for young artists from colleges and universities to show their artistic creativity, and a number of public spaces in Pudong New Area with Lujiazui as the core have become the latest exhibition venues for contemporary art.
Mao Donghua, Vice Dean of Shanghai Academy of Fine Arts, Shanghai University, said in his opening speech: "We hope that through this cooperation with Lujiazui Commerce, we can explore how art colleges and universities can enhance foreign cooperation, so that young art creations on campus can come out and enter the community, and use innovation to make art play more value, better serve the society, and empower urban development." ”
Through this art season activity, the Shanghai Public Art Collaborative Innovation Center will cooperate with Lujiazui Commercial to establish a PACC public art practice base in Jiuliu Square, jointly promote the off-campus practice of commercial space and youth art and culture, promote the development of urban public culture, and jointly open up a new commercial art "interface" in the city.
Focus on "business +" to help urban renewal
Lujiazui Commercial has always been committed to shaping the humanistic experience of the commercial scene, and a single beauty Chen can no longer meet the needs of the new situation, this time it has achieved a breakthrough by linking young artists, and formed a "troika" with the original youth cultural IP launched by Lujiazui Commercial before, including the "Urban Oasis Music Project" with slash youth as the core group, and the "Lujiazui Youth Drama Life Festival", which is deeply loved by young women in Shanghai art. At the public art forum on the morning of the opening day, industry leaders discussed the infinite possibilities of public art, providing a new cross-border perspective for the iteration of urban lifestyle. In addition, during this event, parent-child art classes and art workshops were also carefully arranged to arouse more people's attention and love for public art through diversified interactive content.
At present, more and more art has become a development trend to move out of museums and art galleries to urban public spaces, including shopping malls and street communities. In the next stage of urban renewal and development, public art will play a more active role, providing new ideas for improving urban functions, improving urban quality, and promoting innovative development. From static to dynamic, it will inject more vitality into the city and contribute to social aesthetic education.