For the global automotive industry, Europe and China, especially Western Europe, is the birthplace of the global automotive industry, and the major well-known automobile brands are gathered here, so for many automobile companies, it is undoubtedly a matter worth paying attention to to be able to win the European market.
According to Deutsche Welle, Austria's intention to purchase electric vehicles produced by Chinese manufacturer BYD as official vehicles has caused an uproar. It also summarized the reports of two other major Austrian newspapers, "La Presse and Standard", and specifically described the "uproar" of one positive and one negative views.
In fact, as early as October last year, Sixt, Germany's largest car rental company, planned to purchase 100,000 electric vehicles produced by the Chinese manufacturer BYD within six years. Oxter and BYD recently announced that the first batch of thousands of electric vehicles ordered will be put into service that year, and customers in Germany, France, the Netherlands, and the United Kingdom will be able to lease BYD's electric vehicles at that time. The companies did not disclose the exact amount involved in the tie-up.
So, in the face of Austria's desire to buy Chinese cars, what should we think?
First of all, the rise of China's new energy vehicles has benefited from policy support and market demand. Ema has been promoting the development of new energy vehicles, by providing subsidies, tax incentives and other policy measures, encouraging enterprises to increase R&D investment, and promote the popularization of new energy vehicles. At the same time, with the increasing awareness of environmental protection and health among Chinese consumers, their demand for new energy vehicles is also growing, which provides a broad market space for the development of new energy vehicles in China.
Secondly, China's new energy vehicle companies are constantly improving their technology and quality. After years of development and accumulation, China's new energy vehicle companies have made major breakthroughs in core technologies such as batteries, motors, and electronic controls, and their product performance and quality have been greatly improved. For example, BYD has always been a leader in battery technology, and its blade battery technology is highly praised.
Third, China's new energy vehicle companies have strong production capacity and supply chain systems. As the world's largest automotive market, China has a complete automotive industry chain and strong production capacity. This enables Chinese NEV companies to quickly respond to market demand, improve production efficiency and reduce costs. At the same time, Chinese enterprises also have strong strength in supply chain management, which can ensure the quality of products and the stability of supply.
China's new energy vehicles can enter the hinterland of Europe, not only because the demand and policies of the European market provide opportunities for Chinese enterprises, but also because Chinese enterprises have strong strength and advantages in technology, quality, production capacity and supply chain. With the increasing global emphasis on environmental protection and sustainable development, the performance of China's new energy vehicles in the European market is worth looking forward to.