The continuous release of signals by the National Press and Publication Administration to support the healthy development of domestic online games will undoubtedly help people increase their understanding of the supplementary understanding of the "Measures for the Administration of Online Games" (draft for comments) drafted last Friday.
First of all, the Press and Publication Administration stressed that it will continue to listen to the opinions of relevant departments, enterprises, users and other parties on the basis of further revision and improvement of the draft for comments. Generally speaking, since it is a draft for comments, it is possible to put forward opinions and communicate and negotiate, and the Press and Publication Administration is confirming this principle. This attitude is very pragmatic and helps to increase understanding and confidence.
The State Press and Publication Administration stressed that the State Press and Publication Administration will carefully study the concerns and opinions raised by all parties on Articles 17, 18 and other contents of the draft for comments, and will further revise and improve them on the basis of continuing to listen to the opinions of relevant departments, enterprises, users and other parties. (Screenshot: official website of the National Press and Publication Administration)
This morning, the Press and Publication Administration released a newly approved version of 105 domestic games, including Tencent's "Counter War: Future" and NetEase's "Firefly Assault". In December, the number of domestic game version approvals exceeded 100 for the first time, a new high, and it covers a wider range of game companies. These are clear measures to support the accelerated development of the gaming industry.
When the Press and Publication Administration released the draft of the new rules last Friday, the market was pessimistic. Objectively speaking, there are many misunderstandings in this, and strengthening the communication between policy formulation and market entities and the majority of investors, breaking through the blockages of information release and understanding, and preventing the alienation of interpretation have become a major topic at present. It should be said that the problems that Articles 17 and 18 of the new draft regulations of the Press and Publication Administration want to solve do exist objectively, and the public has a great consensus on the need to eliminate those drawbacks in online games, but the market has made a panicked understanding of the draft new regulations at the first time. The market's lack of positive feedback or even negative feedback on the policy may be a manifestation of the lack of confidence in the market as a whole, so the relevant governance needs to be more detailed in specific work on the one hand, and more extensive governance and reform on the other hand need to be coordinated and supported.
Today, the National Press and Publication Administration released 105 newly approved domestic game editions, the number of single approvals exceeded 100 for the first time, and the scope of game companies covered was also wider. This new batch of edition numbers is a batch of domestic online game editions approved by the National Press and Publication Administration after a new batch of imported online game editions was approved on December 22, which effectively demonstrates the clear attitude of the competent authorities to actively support the development of online games. (Screenshot: official website of the National Press and Publication Administration)
Online games are a very important branch of the current Internet economy, and the design foundation of GPUs has a lot to do with online games. In addition, many things also have a negative side, online games have led to some people's over-indulgence, and some people's normal lives have even been ruined, and this problem needs to be constantly mitigated in the process of moving forward. In order to deal with this relationship well, there is a lot of enthusiasm and resources in society. In 2019, online games imposed restrictions on minors, such as game duration, and in 2021, restrictions were strengthened, but did they affect the domestic game industry? The revenue of China's game industry exceeded 300 billion yuan for the first time this year, and the general trend is rising.
On December 15, the 2023 China Game Industry Annual Conference was held in Huangpu District, Guangzhou. Zhang Yijun, first vice chairman of the China Audio-video and Digital Publishing Association and chairman of the Game Working Committee, officially released the "2023 China Game Industry Report" at the event. The report shows that the domestic game market has rebounded significantly, and the actual sales revenue of the domestic game market in 2023 will be 302.964 billion yuan, a year-on-year increase of 13.95%, breaking through the 300 billion mark for the first time. In addition, several types of games have achieved good growth this year, including e-sports games, two-dimensional mobile games, domestic casual mobile games and domestic mini program games. Among them, the revenue of the domestic mini program game market in 2023 will be 20 billion yuan, a year-on-year increase of 300%. (Source: Internet)
Lao Hu personally expressed his frustration with the sharp drop in the game sector last Friday, but to be honest, I am very confident that the draft of the new regulations can be well communicated in the future, the legitimate interests of the entire industry and specific companies can be fully protected, and the industry can have greater development in the future.
Lao Hu believes that the national regulators are highly aligned with the industry's overall goals, and if the market misinterprets some specific things in this context, it should not be a problem to eliminate misunderstandings by increasing effective communication. Especially after the Central Economic Work Conference, the thinking has been further unified, and the development prospects of various industries, including the game industry, should become broader and brighter.
Source | Hu Xijin observed
Editor: Zheng Jianlong
Source: Global Times