On December 25, a number of independent sources learned that Xiaohongshu may be listed in Hong Kong in the second half of 2024 at the earliest. An investor close to Xiaohongshu said that Xiaohongshu plans to conduct another round of financing before launching the IPO, "basically a crossover round, and if it goes well, it will be closed in the first half of next year."
Xiaohongshu said that the company currently has no plans to go public.
With the closed-loop operation model of "content + community + e-commerce", we actively carry out offline layout
Xiaohongshu is committed to building a lifestyle sharing community, through UGC + PGC and PUGC as supplements, continuing to output high-quality content, personalized distribution to improve the efficiency of content matching, relying on e-commerce for traffic monetization, and completing the closed loop of "content + community + e-commerce". In the early days, the company started with the content of outbound travel shopping strategies, and gradually expanded into a lifestyle sharing community, aiming at young women born in the "90s and 95s", and is committed to making it easy for young people to share notes on eating, wearing, playing, and having fun, including graphics, short videos, etc., mainly in the form of UGC, and at the same time opening a number of PGC vertical official accounts, introducing celebrities and talents to create PUGC content, using machine algorithms to accurately reach users, and monetizing traffic based on e-commerce. Supplemented by third-party brand stores, it helps brands to find target consumers among the "post-90s and post-95s" young people and boost brand growth.
- Xiaohongshu: "90" and "post-95" are the main active groups
Xiaohongshu is a lifestyle sharing community co-founded by Mao Wenchao and Qu Fang in 2013. At present, Xiaohongshu has gone through four stages of development, including the exploration stage, the accumulation and polishing stage, the successful transformation stage and the stable development stage. Users can record the bits and pieces of life through short videos, pictures and texts, etc., and billions of notes are exposed in the community every day, covering various lifestyle fields such as fashion, skin care, makeup, food, travel, film and television, reading, and fitness.
-- The number of users has grown rapidly
The scale of social e-commerce users has gradually increased in recent years. According to the "Dianshubao" e-commerce big database of the Network Economic Society, between 2017 and 2018, the number of users increased from 473 million to 608 million, an increase of 28.54%. By 2020, the number of users had grown to 780 million.
Bagpipes, vice president of technology at Xiaohongshu, said that Xiaohongshu is building open and connected Xiaohongshu business products. He released the "1+3" open product matrix on the spot, launched a data alliance "Grass Planting", and three product solutions, including the upgraded Lingxi, Grass Planting Global Access and Search Direct, to help merchants achieve more efficient transformation while achieving high-quality grass planting in Xiaohongshu.
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