Recently, Xie Qingshuai, a clear stream in the live broadcast industry, has aroused heated discussions among netizens because of his unique family affection way of bringing goods.
On the one hand, there is soaring sales, and on the other hand, there is a boiling controversy, is it a sincere emotional outpouring or a well-choreographed script?
Event review: The recognition of relatives was successful, and the popularity climbed
Xie Qingshuai was originally an unknown ordinary person, but with the help of the Internet, he successfully found his biological parents, so he immediately became popular on the Internet.
Since the successful recognition of his relatives, he has become popular on the Internet, often telling the story of him and his family members live broadcast. Received a lot of tips.
Faced with the 3 suites prepared by his biological father, he resolutely chose to refuse and chose to buy it himself, which was praised by netizens.
But netizens didn't expect that he would start live streaming so soon, which made people sigh that the end of the live broadcast was to bring goods.
In the first live broadcast, Xie Qingshuai chose to sell down jackets, and now in winter, the market for down jackets is still very large, and with the efforts of the family, the clothes were quickly sold out.
With its unique way of bringing goods with family affection, it quickly emerged in the live streaming industry.
As soon as Xie Qingshuai successfully recognized his relatives, he couldn't wait to start the live broadcast and drive his family members to devote themselves to the e-commerce business together.
In the live broadcast room, Xie Qingshuai and his family were full of enthusiasm, like a family, and a warm atmosphere permeated.
With the live broadcast, the products recommended by Xie Qingshuai and his family have become hot sellers.
In particular, a down jacket is on the shelves in seconds, and the live broadcast room is very popular. However, behind this seemingly beautiful family relationship, some netizens smelled a hint of unusualness.
Script or real?
Although Xie Qingshuai's original intention of bringing goods has been supported by many netizens, some people still questioned the performance of the live broadcast room.
The price of the down jacket has aroused heated discussions among netizens. Their routine is too old-fashioned, and the down jacket with the original price of 109 becomes 119 after bargaining. I can't help but think about it.
"This script is too fake."
They are treating their families as fools" and other comments are endless.
Some netizens even bluntly said: "This is simply hype and selling family affection." ”
In the face of doubts, Xie Qingshuai and his family did not avoid it, but responded with a more enthusiastic attitude.
In the past, Xie Qingshuai said that the live broadcast was to help more abducted children and provide them with help, but now it is getting more and more off track.
They said that live streaming is just to better promote their products, and there is no malicious intent. However, the doubts have not subsided, but have intensified.
Multiple views: each has its own position, and there are different opinions
In this turmoil, netizens have different opinions.
Some people think that Xie Qingshuai is sincerely sharing his life with the goods and supporting them to continue the live broadcast. Moreover, Xie Qingshuai's father donated 500,000 yuan in the Gansu earthquake, and we should support it.
Others dismissed it as hype and questioned their authenticity.
Netizens can bring goods, why can't he? We are all strangers, just because we have eaten his melon, gratitude, sympathy, can we judge others for bringing goods?
His family does not steal or rob, he can help find his parents, and if he can donate money in the disaster area, then he can bring goods.
Xie Qingshuai and his family said that the live broadcast is only to promote their own products, and there is no malicious intent.
They believe that the performance in the live broadcast room is real, and the affection between family members is not pretended.
Once, the story of Xie Qingshuai's successful search for relatives was popular.
His father, Xie Kefeng, publicly stated that if this experience is made into a movie, he most expects Wang Baoqiang to play the role.
However, in the face of this proposal, Wang Baoqiang said that although there are endless stories about family searching, not all of them are suitable for adaptation into movies.
This statement has caused a lot of controversy, and some people feel that Wang Baoqiang does not know how to cherish the opportunity.
In fact, today's Xie Qingshuai has transformed into a live broadcast to bring goods, which is far from the role of a movie. It's really not suitable for filmmaking.
In this live broadcast, Xie Qingshuai's sales reached 5 million, and he should be able to get 20 percent, that is, 1 million, which is really enviable.
In my opinion, the incident of Xie Qingshuai bringing goods is not a simple question of truth or falsehood.
Rather, in the Internet era, the entanglement between family, interests and traffic.
Live streaming itself is an emerging business model, and there is no absolute right or wrong. However, in the process of pursuing traffic, the principle of integrity should be followed, the audience should be respected, and excessive hype should be avoided.
The incident of Xie Qingshuai bringing goods is not only a collision of family affection and interests, but also a game between virtual and real in the live broadcast of the rivers and lakes.
In today's increasingly prosperous live streaming industry, we look forward to more sincere sharing, rather than hype and false prosperity. At the same time, I also hope that everyone can look at such events rationally and give more understanding and space to emerging business models.
People donate money to the disaster, and give manpower and financial support to the family search team every year, why can't they broadcast live, people earn money by hard work, and others say that they are jealous that they can't earn money.
Finally, let's go back to the starting point of the incident - Xie Qingshuai's live broadcast room. Despite the turmoil, there are still many netizens who are willing to support them.
Perhaps, in the whirlpool of this controversy, the only thing Xie Qingshuai and his family can rely on is sincerity and family affection. And only time will tell. #Headline Premiere Challenge#