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Text|One is not slippery
Edit|One is not slippery
As a country with a large population, China has a large consumer demand, which is an important reason to attract other countries to bring their products to China to sell, including Japanese cars.
Japan as a big car country, quality and performance are popular with consumers, but there is a very serious phenomenon, that is, its price is much higher than some domestically produced cars, such as Toyota, a car may only be 190,000, but in the mainland can be sold at a high price of more than 1 million, it is unbelievable that consumers are not in the minority, what is the reason?
Toyota, Japan
Regardless of whether they have money or not, consumers buy a car, usually consider whether the brand of the car is guaranteed, how safe the car itself is, and the exterior and interior design.
Toyota is very popular with consumers because it meets the shopping needs of many consumers, on the one hand, because of its high safety performance. Toyota has put safety first in its research and development, and has been able to pass various safety tests and rank first.
In terms of safety, there is a car that has to be mentioned, that is the famous Tesla, I believe that some people who have not studied cars have also heard of this car.
Other cars are known for their low price or good performance, but Tesla is "a different way", because of frequent brake failures into people's sight, if it is just an accident, it may be that there is a problem with the accident car, but when countless similar news breaks out, people have to wonder whether its safety is guaranteed.
On the other hand, it is the design of the mind. Toyota's design places great emphasis on the ride experience, and through careful study of the small spaces in the car, as well as careful design and research, it provides a spacious and comfortable environment for the ride, and visually does not appear cramped and cramped.
In addition, Toyota's handling is also a highlight, fully considering the needs of users, the vehicle's control system is designed to be more flexible and intuitive, so that the driver can be more comfortable in the use process, and improve the driving pleasure.
Japan's Toyota Motor Co., Ltd. can enter the sight of Chinese consumers, a large reason is that it has done a good job in advertising, using advertisements around consumers to make Chinese consumers have a good impression of it. I have to say that the power of advertising is very great, and it is these advertisements that make many people know about Toyota cars and start to buy them.
Although the price of Toyota cars in Japan is not high in the local area, the price can increase tenfold in China, what is the reason for this?
Consumer psychology
China has many of its own local car brands, and the quality, performance, and price are extremely suitable, many consumers still choose to import foreign cars, resulting in chaos in the domestic car market, but also promote the rapid growth of the luxury car market, largely due to the consumer's own problems.
In the concept of some consumers, the car is not only a simple means of travel, but also symbolizes the identity and social status of the individual, the more expensive the car, the more the face hangs, some people will have a luxury car as a success, this psychological orientation is not only the result of individual self-realization, but also deeply affected by the surrounding social environment and personal values.
In today's society, external wealth and social status have always been regarded as important criteria for measuring personal achievement. This value permeates all levels of society and drives people's ardent pursuit of luxury cars. Therefore, luxury cars are not only a means of transportation, but also a means to demonstrate an individual's economic strength and social status.
By buying a luxury car, consumers spend a lot of money, but they express their pursuit of personal achievement and try to gain social recognition and respect through external ostentation. This phenomenon reflects the evolution of societal values, linking personal success to material performance, and for some consumers, it is a good deal.
From another point of view, the ownership of luxury cars is also regarded as a symbol of social status, because it is not only a personal choice, but also a means to establish influence and status in the social circle, and luxury cars have become an expression of social identity and respect.
Some consumers choose luxury cars, not only to achieve personal material pursuits, but also to shape and show their status and success in society under the dual influence of traditional culture and social values. This trend is becoming more and more pronounced in today's society, resulting in the number of luxury cars only increasing, and the entry-level car market is a bit deserted.
Although many people believe that the more expensive the car to buy, the more face, but this is only for a small number of consumer groups, after all, the price of buying an imported car is too great, some people even take out all their savings, may not be able to afford it, imported cars for consumer groups, are also those high-income people.
Price difference
Mainland China often faces higher tariff pressure when shipping foreign products domestically, especially in the automotive sector. The 25 percent basic tariff required to buy vehicles from other countries is a significant figure, but that's not all.
Consumers also need to bear 17% VAT and consumption tax during the car purchase process, as well as a purchase tax.
The superposition of these various taxes and fees makes the initial price of a car that is more than 100,000 yuan, and most consumers can afford it, to spend a lot of extra money in the purchase process, which becomes expensive, and people with low income can only look at it.
Considering that it is a car imported from abroad, it is necessary to use a transport ship to transport the car from Japan to the mainland, and no one can guarantee the things in the transportation process, if you unfortunately encounter some accidents that cause damage to the vehicle, transportation costs, vehicle insurance and storage fees are expenses that cannot be ignored.
In addition, there are some additional car repair costs, which are often passed on to consumers, thus increasing the sales price of the product, although people who can afford to buy foreign imported cars are not considered poor people, but it will still bring additional burden to car buyers. As a consumer, this needs to be looked at rationally.
Impact on the Chinese market
Cars shipped from Japan not only need to pay additional costs, but also have a certain impact on the mainland's automobile industry and living environment, which has both advantages and disadvantages.
On the one hand, these imported automobiles will enrich the diversity of the mainland auto market, provide consumers with more purchase choices, meet the various needs and preferences of different consumers, and also promote the diversified development of China's auto market, promote competition, stimulate innovation, and improve the overall level of the auto industry.
At the same time, a large number of imported cars will also bring some potential challenges to the mainland auto market. This could put competitive pressure on local Chinese auto brands, affecting their market share and profitability.
In addition, the high price of these imported vehicles may lead to the excessive investment of resources and funds of Chinese consumers, affect consumers' spending and investment decisions in other areas, increase certain economic burdens and risks, and even directly affect consumers' quality of life and reduce their sense of happiness.
For the mainland automobile industry, we should be wary of the technical pressure brought by imported models, in this production pressure, we must learn to innovate, prompt local brand cars, pay more attention to the innovation of production technology, and improve product quality, which seems to be an impact, but in fact it is the best time to improve ourselves.
In addition, on the environmental front, the introduction of high-end imported models could lead to an increase in China's energy consumption and a deepening of its dependence on external sources. This will not only have a negative impact on carbon emissions and the greenhouse effect, but may also increase the severity of China's air quality problems to some extent, putting additional pressure on the environment.
Write at the end
The so-called "luxury car trap", in fact, is not only a matter of price, this is a common phenomenon in the market, after all, a car from research and development to production, and then to export and sale, during the period has to go through a lot of procedures, each time the cost will be paid by the consumer.
As a consumer, when buying anything, you need to be rational, you should not blindly follow the trend, and you should not add a lot of burden to yourself for the sake of the so-called face. Consumption downgrade does not mean giving up the pursuit of high-quality life, but when facing things that put you under economic pressure, cost-effectiveness is more important.
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