【Report Table of Contents】
01 Brand background
02 Overview of public opinion
03 Marketing Actions
Auto Show – Hands-on experience activities to build consumer awareness
- Key case study: 2023 Munich Motor Show, Germany
Cultural and sports activities, film and television comprehensive sponsorship - relying on cultural and entertainment IP to break through the communication circle
- Key Case Study: "Asking Directions and High Beams"
Spokesperson/promoter – create a three-dimensional brand image with the help of public figures
- Key case study: Brand youth ambassador Xilinayi Gao
Commemorative activities of important nodes - enhance brand recognition with a sense of ceremony
- Key Case Study: Hantang Million Marketing Season
Youth activities are close to young people one by one to stimulate future consumption potential
- Key Case Study: "Our Graduation Song" Music Festival
Derivative entertainment works - create film and television IP to establish emotional links
Brand alliance - take advantage of marketing to form a communication force
Co-creation of the whole people - guide the public to participate in brand marketing
04 Strategy Summary
Report preview
This 41-page report is only partially presented due to space constraints