On December 20, it was reported that due to multiple factors, the price of tea in the international market fell sharply this year, and the purchase price of tea in Uganda was almost halved, forcing many tea farmers to turn to other crops such as beans.
Ugandan tea farmers have traditionally used less fertilisers, resulting in poor tea quality, and Ugandan tea has traditionally been exported to the United Kingdom (UK), from which it is transshipped to EU countries. But after the United Kingdom left the European Union, Ugandan tea faced a new tax policy from the European Union.
Domestic tea demand: domestic sales in 2022 will reach 339.5 billion yuan
The state has introduced a number of policies to support the development of the tea industry, and the proposal of strategies such as Healthy China has gradually improved people's health awareness, and tea drinks, as green pollution-free beverages, have been welcomed by more and more consumers, and tea consumption has gradually increased, and in 2022, China's domestic tea sales will reach 339.527 billion yuan.
Industry development prospects: The market size is expected to reach 455 billion yuan by 2028
With the economic development and the improvement of people's living standards, the scale of domestic sales of tea is expected to continue to rise. It is preliminarily estimated that the size of China's tea market is expected to exceed 455 billion yuan in 2028.
Industry development trend: channel diversification, product standardization
In the future, the tea industry will show a development trend of diversification of sales channels, product standardization and branding.
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For more research and analysis of this industry, please refer to the "2023-2028 China Tea Planting and Processing Industry Development Prospect and Investment Strategic Planning Analysis Report" by Qianzhan Industry Research Institute
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