"Xuanyuan Ten Questions" is the calm thinking that China's automobile industry urgently needs under the fierce competition and high degree of involution
On December 16, the 2024 11th China Automotive Industry Annual Contribution Award - Xuanyuan Award Ceremony was held at the China Chegu International Sports and Cultural Exchange Center in Wuhan Economic and Technological Development Zone.
Jointly initiated in 2013 by Automotive Business Review and EFS Austria, the Xuanyuan Award adheres to the "three independence" award criteria of independence from business, power and relationship, and selects China's automobile of the year by global experts, looking for samples of China's automobile industry contribution, so as to promote the development of new automobiles.
After the initial evaluation, 75 models were declared, and after the preliminary evaluation, 40 shortlisted models gathered at the Wuhan Intelligent Connected Vehicle Test Site, and after four rigorous tests and tests, including dynamic and static, cockpit ecology and intelligent interaction, intelligent driving experience and scene experience, a total of 25 models entered the final evaluation.
On December 15, the members of the Xuanyuan Award jury made a final evaluation of 25 models, and the whole selection process was very hotly discussed.
Dr. Jia Ke, Director of the Executive Committee of the Xuanyuan Award, Editor-in-Chief of the Automotive Business Review, and President of Xuanyuan School, said: "The judges can abstain from voting on all the award-winning models, and there can be no negative votes. As long as one of the judges votes against it, we continue the discussion until we come up with a list that everyone agrees on. Our review process is also a discussion process, in which our understanding of the industry can be deepened. ”
Finally, the list of winners of the 2024 Xuanyuan Award was grandly released.
Xuanyuan Award TOP10 Models of the Year: Li L7, NIO ES6, Jet Traveler, Xpeng G6, MG Cyberster, Mengshi 917, Lynk & Co 08 EM-P, Deep Blue S7i, VOYAH Chasing Light PHEV, SAIC-GM-Wuling Binguo;
Special Award of Xuanyuan Award: Outstanding Iteration Award - New Lantu Dreamer, Brand Enhancement Award - Nezha S, Rookie Award - Jiyue 01, Scene Innovation Award - Jihu Automobile Koala;
Xuanyuan Award nominated models: Zhiji LS7, HiPhi Y, ZEEKR X, GAC Trumpchi New Energy E9, Wei brand Gaoshan DHT-PHEV, Haobo GT, Haval Raptors, SAIC-GM-Wuling Baojun Yunduo, Geely Galaxy L7, Wenjie new M7, Feifan F7.
Unexpectedly, the 2024 Xuanyuan Award for Car of the Year is vacant. This is the first time in the 11-year history of the Xuanyuan Award that the annual award has been vacant. Why is this happening? The answer will be revealed later.
This year's Xuanyuan Award Ceremony has added a new link, which is to share the product highlights and product dynamics found in the annual evaluation of the Xuanyuan Award with the industry.
Professor Ma Jun, a judge of the Xuanyuan Award and Professor Ma Jun of the School of Automotive and the School of Design and Innovation of Tongji University, shared the "Development Trend of Intelligent Cockpit and New Methods of Product Development". He believes that next year, the large model will be a battleground for soldiers, and car companies must do it. Focusing on the evaluation of the user experience of the large model, the assessment of the risk of human-computer interaction, and the evaluation of safety, they are making an evaluation system for the large model.
Ni Kai, a judge of the Xuanyuan Award and founder and CEO of Heduo Technology, published the Xuanyuan Award Intelligent Driving Test Report. This intelligent driving test is divided into four categories: basic driving, advanced driving, basic parking and advanced parking. In terms of driving, there is an equal relationship between the scores of new power brands, new independent brands and traditional independent brands, while in terms of parking, new power brands and new independent brands do not reflect their advantages, on the contrary, many traditional independent brands have achieved good results.
Zhang Xiaoliang, a judge of the Xuanyuan Award and founder and CEO of SoCar Product Strategy Consulting, shared the trend of the Xuanyuan Award's annual evaluation scene experience. "There are a lot of things that we haven't seen before from this year's review, and these things mean that we are going in a new round of innovation in a different direction," he said. Whether these innovations must have logic and can withstand the long-term test of the market will take a while to sort out, which may bring more input to our core scenarios and killer scenarios in the next stage. ”
Du Fang, representative of the Xuanyuan Award test partner and product director of PATEO, shared the Xuanyuan Award in the field of intelligent cockpit for the annual test. This year's overall trend is towards a more hardcore, more detailed, and more interconnected scene experience, with enhanced scene capabilities and more technology and intelligence support. She also put forward some predictions for the future trend: the application of large models in the automotive field will become a new trend next year, whether the natural interaction of multi-modal cockpit will surpass mobile phone-like interaction to become a better interaction mode, and the global integration of cockpit, intelligent driving and vehicle capabilities will bring great challenges.
The 2024 11th Xuanyuan Award Annual Evaluation Intelligent Driving List was released at the same time, and at the same time, excellent cases of intelligent driving, intelligent cockpit and scene experience were also revealed one by one.
There was also a very interesting part at the scene, EFS AI expert Minh Cao used AIGC to generate a set of concept car design drawings based on the design characteristics of the 2024 Xuanyuan Award TOP10 models. In this regard, Wang Xuanzheng, a judge of the Xuanyuan Award and a professor at the Central Academy of Fine Arts, asked: "If all our designs are exactly the same as expected, what is the role of users in the whole system, and where should our emotions and personalities be placed?"
Finally, he commented: "In any case, we have always firmly believed that AI is a tool and not a complete solution. Of course, behind the decision whether it is a tool or a solution, it must be our interesting mind and soul. ”
The only time in the history of the Xuanyuan Award that the annual model vacancy was made unanimously by the Xuanyuan Award Executive Committee and the members of the jury.
Truls Thorstensen, Chairman of the Xuanyuan Award Jury and President and CEO of EFS Automotive Consulting, said: "If we look at the models we tested this year, each model has the ability to win the final prize. ”
But at the same time, he pointed out that this year's automobile products have a homogenization trend; compared with last year's products, this year's automobile products are not so daring to try new things; compared with previous years, this year has not seen some very good product performance.
The vacancy does not mean that the product and automotive industry is regressing, but that it is breeding more energy, more potential innovation, and products that will be better in the future.
On the basis of not having the 11th Xuanyuan Award for annual models, we put forward the "Ten Questions of Xuanyuan":
Jia Ke said that the "Xuanyuan Ten Questions" has put forward a big "question mark" for China's auto industry, and this question mark is a question mark on the peak.
"In the new track of new energy intelligent networked vehicles, we are the vanguard in the world, and in a sense, we still pursued Tesla, followed very closely and seized the opportunity, and made a lot of innovations in applications. Many of our cars today are far beyond the standards of the past. We have climbed from the bottom of the mountain to the mountainside, can we climb the peak again? This is also a revelation left to us by the 11th Xuanyuan Award annual car vacancy. ”
In essence, the "Xuanyuan Ten Questions" is also the sober thinking that China's automobile industry urgently needs under the fierce competition and high degree of involution.
This year marks the 11th Xuanyuan Award and the beginning of a new decade. Jia Ke said: "I hope that in the new decade, the Xuanyuan Award will accompany China's automotive industry not only to change lanes and overtake, but also to better promote the better development of the world's automobile industry on the new automobile track." ”
The new decade of the Xuanyuan Award also needs the continued support of partners.
It has been three years since the Xuanyuan Award was associated with the Wuhan Economic and Technological Development Zone, and it has also witnessed the extraordinary development of the Wuhan Economic and Technological Development Zone for three years. In his speech, Liu Maohua, member of the Working Committee and Deputy Director of the Management Committee of Wuhan Economic Development Zone, sincerely invited all entrepreneurs to build a new highland for the automobile industry with China Auto Valley. "We will provide the best policy, the best service, and the best environment to support the development and growth of enterprises in China's Chegu and create brilliance together. ”
The Xuanyuan Award and Da'an Center have cooperated since 2015, and the location of this year's Xuanyuan Award evaluation activity is the intelligent networked vehicle test plant of Da'an Center, which provides a solid foundation for the evaluation of the Xuanyuan Award. Wang Jin, General Manager of Da'an Center, said in his speech: "Da'an and Xuanyuan Award have witnessed the ten years of intelligent development of China's automotive new energy, and hope to jointly open a new decade of intelligent networking to the third space. ”
Since the 6th Xuanyuan Award, the Xuanyuan Award has introduced an independent observer mechanism to further increase the transparency of the selection and ensure the fairness and impartiality of the award. At the award ceremony, Li Jingwen, manager of Ernst & Young Huaming Certified Public Accountants (Special General Partnership), read out the notarization statement and opened the lockbox where the award list was stored on the spot.
The following is the list of winners of the 11th Xuanyuan Award in 2024:
- Nominee Car of the Year
智己LS7
Reason for the award: With elegant interior and exterior design and the perceived quality of luxury materials, it has created a high-end new energy SUV with both sides and faces.
高合HiPhi and
Reason for the award: It combines the excellent genes of the family products and shows good handling, so that the brand provides consumers with a unique product experience in the new price range.
Zeekr X
Reason for the award: Inheriting the brand's manufacturing quality and driving pleasure, and creating a boutique small SUV with exquisite interior space creation.
GAC Trumpchi New Energy E9
Reason for the award: It not only realizes the comprehensive transformation of the corporate brand to new energy, but also promotes the development of PHEV technology in the MPV market with independent innovation technology.
魏牌高山 DHT-PHEV
Reason for the award: With its original flat floor design, it provides consumers with a high-end new energy MPV with comfortable driving and large space experience.
Haobo GT
Reason for the award: With the sports car shape of the scissor door, it provides a cool and fun electric model for young elite consumers.
Haval Raptors
Reason for the award: In response to the strong demand of market consumers for personalized products, we have created a "square shell" light off-road product with solid technology.
SAIC-GM-Wuling Baojun clouds
Reason for the award: The shape is unique, emphasizing space and comfort, and the high-end intelligent driving assistance is equipped within 150,000 yuan.
Geely Galaxy L7
Reason for the award: As Geely's transformation into a new energy product, it not only has distinctive characteristics of family-oriented products, but also has a very high price-quality ratio.
Ask the new M7
Reason for the award: Deeply bound to Huawei's capabilities and reputation, it has achieved a significant increase in sales in the market through the annual facelift.
Feifan F7
Reason for the award: Whether in terms of design, quality, handling, or comfort, it provides consumers with exquisite value choices.
2. Special Awards
Outstanding Iteration Award - New Lantu Dreamer
Reason for the award: This year-old product adheres to continuous improvement and iterative improvement in terms of chassis tuning, interior perception quality, and cockpit experience, which not only has a great improvement in product experience compared with the previous year's model, which is refreshing, but also drives the increase in brand sales with new product strength.
Brand Enhancement Award - Nezha S
Reason for the award: It not only provides a valuable choice for more young people to realize their sports car dreams with the product concept of equal rights in science and technology, but also successfully helps the brand break the inherent cognition of consumers and shape a new corporate brand image with new products.
Rookie Award - Jiyue 01
Reason for the award: This new product of the new brand has shown its edge in terms of intelligent cockpit, intelligent driving, dynamic performance, etc., and at the same time, it still has more room for expansion and imagination in the Internet ecology and future product forms, which is worth looking forward to.
Scene Innovation Award - Polar Fox Automobile Koala
Reason for the award: It truly practices the concept of scene definition of the car, thinks deeply in multiple subdivided scenarios such as mother and baby, parent-child, and female, and carefully excavates the user experience and functional appeals, providing a good reference sample for the diversification and customization of the market.
3. Top 10 models
Ideal L7
Reason for the award: It has deeply inherited the characteristics of the brand's family-oriented products and the concept of user scenario definition, and successfully met the needs of the new market and new consumer groups with a unique product development concept, and achieved the success of market sales.
蔚来ES6
Reason for the award: Solid technology, restraint and convergence, but rhythmic continuous improvement and improvement, in the fierce market competition has always maintained its own brand style, luxury style and accurate crowd positioning, showing the uniqueness of products and brands.
Shortcut travelers
Reason for the award: As an attempt by the brand to break into a new category, it not only has a high degree of product definition and design completion, but also creates a unique experience for light off-road, travel+ and other subdivided scenarios such as supporting external expansion hardware and in-car health detection.
小鹏G6
Reason for the award: With intelligent driving as the core entry point, on the basis of ensuring user experience and perceived value, we have successfully subtracted to provide consumers and the market with a smart electric new energy vehicle with a better quality-price ratio, and achieved good market sales.
MG Cyberster
Reason for the award: This product pays tribute to the classics, and in the new era of smart electric new energy, it is oriented to the domestic and international markets with unique product definition, product design and atmosphere creation, showing the confidence and ability of Chinese car companies to build good sports cars.
Fierce 917
Reason for the award: The in-depth combination of off-road, intelligence, new energy, customized modification and other elements has redefined the new luxury off-road category and new species, and has demonstrated solid technical strength and product performance in two different scenarios of daily driving and hard-core off-road.
Lynk & Co 08 EM-P
Reason for the award: On the basis of inheriting the original product style, it has not only realized the transformation of the brand to the era of intelligent electric new energy, but also won the recognition of consumers with excellent product experience.
Navy S7i
Reason for the award: With a youthful interior and exterior styling design, good perceived quality, human-computer interaction and third-space design comparable to the new forces of car manufacturing, it has once again created a high-end new energy vehicle replacement with a high price-to-price model.
VOYAH Chasing Light PHEV
Reason for the award: Positioning the executive car in the new energy era, and fully meeting the market segment market demand and unique scene definition with good design, material perception quality, space and ride comfort, and making a positive attempt in the field of independent new energy executive car.
SAIC-GM-Wuling Binguo
Reason for the award: With a very cost-effective price, good product styling, and perceived quality of interior and exterior decorations, it not only provides consumers with a fashionable and easy-to-use electric scooter, but also drives the company's brand image in the small electric vehicle market segment.