Source: Photo.com
In the process of motivation and work, more and more young people choose Shangxiang.
According to Ctrip data, since 2023, tickets for temple-related scenic spots have increased by 310% year-on-year, and the keyword search index for "temple" has increased by 600% year-on-year. Among them, the post-90s and post-00s who booked tickets accounted for nearly 50%.
According to the New Retail Business Review, "I still remember copying the Sutra in a big room, and copying the Heart Sutra. At that time, the surrounding environment was very clean, and everyone in the house sat on the floor, and it was almost full. Xinyi, who is studying in Sanya, said that this year, two groups of friends came to see her from other places, and without exception, she was asked to take them to Nanshan Temple in Sanya to pray for blessings and copy scriptures.
It is understood that as early as 2022, some small courtyards and B&Bs in the market will hold scripture copying activities. By this year, the temple economy has become popular, and the "scripture copying courtyard" has gradually become one of the key directions for cultural and tourism institutions. Taking Shanghai as an example, a search for the keyword "scripture copying" on Meituan can find more than 30 small courtyards that provide related services, most of which rely on tea spaces for scripture copying activities, and even restaurants set up scripture copying projects.
Due to the increase in young people's interest in temple-related activities, the temple economy has become popular, and the holding of scripture copying activities in small courtyards and homestays has become a new cultural tourism experience. This trend reflects that the cultural tourism industry is ushering in new opportunities and development space. More and more people choose to participate in temple cultural activities, which not only injects new vitality into traditional culture, but also brings new development opportunities for the cultural tourism industry.
The proportion of cultural consumption has gradually increased
In the context of changes in the psychological needs of tourists, more and more tourists have begun to engage in cultural consumption. According to the "National Cultural Consumption Data Report for the First Half of 2022" released by the China Tourism Academy, more than 90% of respondents said that they would spend cultural consumption in tourism. Tourists' cultural experiences included visits to cultural venues (29.6%), check-in to literary and artistic petty bourgeois destinations (46.1%), theater and exhibitions (47.9%), performing arts/festivals (31.1%), and folk customs experience (16.1%). From the perspective of consumption expenditure structure, the proportion of cultural consumption in tourism expenditure is mainly concentrated in the range of 10%-30% and 30%-60%.
The development trend of the domestic cultural tourism industry
Combined with the development status of the mainland's cultural tourism industry, digital cultural tourism such as immersive cultural tourism will be one of the important trends in the mainland's cultural tourism industry. Culture and tourism are important application scenarios and fields of digital technology. Digital cultural tourism is a new industrial form formed by the deep integration of big data, digital technology and information and communication technology with the cultural tourism industry with the network as the carrier. The specific development trends are as follows:
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