227,770 yuan, FAW-Volkswagen electric flagship ID.7 VIZZION set a floor price

STRICTLY SPEAKING, THE ID.7 VIZZION IS VOLKSWAGEN'S FIRST ELECTRIC CAR TO BE FULLY DEFINED BY THE CONSUMPTION CHARACTERISTICS OF THE CHINESE DOMESTIC MARKET. It does not pursue brand premium, abandons the traditional car configuration model, and fully localizes the digital experience. Volkswagen has officially sounded the charge in China's electric vehicle market.

Text丨Intelligent driving network No. 1 machine

Editor丨Langlang Mountain and Mingzhi Mountain

Volkswagen's two joint ventures in China, SAIC Volkswagen and FAW-Volkswagen, respectively won the first and second place in the sales ranking of joint venture brand electric vehicles in China.

This ranking is related to Volkswagen's attention to China's new energy vehicle market.

As the largest market of the Volkswagen Group, the Chinese market must strengthen the layout of new energy vehicles after the penetration rate of new energy vehicles in China exceeded 40% in November.

ON DECEMBER 15, THE FAW-VOLKSWAGEN ID.7 VIZZION WAS OFFICIALLY RELEASED AT THE FOSHAN MEB SMART FACTORY, AND THE MOST CONCERNED ABOUT THIS VOLKSWAGEN FLAGSHIP ELECTRIC CAR THAT HAS BEEN WARMED UP FOR A LONG TIME IS UNDOUBTEDLY THE PRICING.

The final price of the ID.7 VIZZION is undoubtedly quite pleasant: starting at 227,777 yuan, which is another 10,000 yuan lower than the pre-sale price.

The ID.7 VIZZION has launched a total of four models, namely the AIR version at 227,777 yuan, the PRO version at 237,777 yuan, the PRIME version at 262,777 yuan, and the first version at 230,777 yuan.

ID.7 VIZZION车身尺寸及空间:ID.7VIZZION长宽高分别为4956mm*1862mm*1537mm,轴距为2965mm;

The battery capacity is 84.8 kWh ternary lithium battery, and it is available with single-motor rear-wheel drive and dual-motor all-wheel drive systems, with a CLTC range of 642 km for the two-wheel drive model and 570 km for the four-wheel drive model.

With these basic information in mind, let's take a look at the starting price of 22.7777 to see the sincerity of FAW-Volkswagen.

These are the prices and equipment of the seven electric sedan models that are the most popular in the market and are in direct competition with the ID.7 VIZZION.

What conclusions can be drawn?

A very simple conclusion: it is cheaper than all cars in its class.

Of course, if Xiaomi SU7 is as the legend says, launch a version of 199,990 yuan, let's discuss it separately.

If you look at the 84.8kWh ternary lithium battery pack that is standard in all of its systems, it can be said that this price is according to the shuffle.

Seeing this, it can be roughly understood, this car is definitely not profitable, the battery pack is 84.8kWh, and the price does not exceed 300,000, almost according to the loss of money to seize market share.

Both SAIC Volkswagen and FAW-Volkswagen have enough fuel vehicle profits to fight such a price war.

UNLIKE ITS COMPETITORS, FAW-VOLKSWAGEN HAS THE MOST POWERFUL SALES CHANNELS IN THE CHINESE MARKET TO SUPPORT THE ID.7 VIZZION TO ALL TERMINALS IN THE COUNTRY AT THE FIRST TIME.

At the same time, the ID.7 VIZZION not only achieves an advantage over all local Chinese brand models in the same class in terms of price, but also catches up with the intelligent cockpit and intelligent driving experience that have been criticized in the past.

This is not unrelated to the efforts of the Cariad team of Volkswagen China.

Let's take a look at the ID.7 VIZZION's intelligent cockpit configuration, equipped with a 15-inch intelligent 2K floating screen, and the first to adopt the new generation of Volkswagen brand's in-car operating system ID. OS 2.0, the UI interface design is more concise, and there is no generation difference and no difference between the mainstream car machine operation experience in the Chinese market.

The experience is smooth, the menu is easy to access, and the Zhilian ecosystem has been fully localized.

At the same time, the built-in ID. The Mate AI intelligent butler and iFLYTEK voice interaction system have achieved "visible and spoken", with a voice recognition rate of more than 99%, and a response time of 423 milliseconds to commands, and less than 1 second for text on the screen.

At the same time, the new car is equipped with AR HUD, Smart Air hidden intelligent intelligent air conditioning, SkyView intelligent light canopy, Harman Kardon audio system, ID. Light intelligent interactive light strip and air monitoring system Clean Air 3.0 and other intelligent comfort features.

Compared with the twists and turns of Japanese brands, Volkswagen does not hesitate to fully localize, benchmarking the mainstream configuration of Chinese electric vehicles.

In terms of intelligent driving, it is equipped with Travel Assist 3.0 full-journey intelligent assisted driving system, which adds an interactive lane change assistance function, and when the driver toggles the steering lever, the system will choose the opportunity to complete the lane change action on the premise of judging the safety of the road environment.

Of course, compared with China's new forces, in the city NOA, high-speed NOA, its intelligent driving function seems to be a generation behind, but must admit that the ID.7 VIZZION has equaled the most reliable L2 level intelligent driving, in the quasi-L3, the market thunder, but the cost performance is not high.

At the same time, the ID.7 VIZZION comes standard with 21 active safety features, covering the whole journey scenario, and paying full tribute to the new car.

HOWEVER, AT THE LAUNCH EVENT, THE ID.7 VIZZION WAS NOT FOCUSED ON DIGITAL EXPERIENCE AND INTELLIGENT DRIVING, BUT ON SAFETY.

This safety is divided into two dimensions, one is collision safety and the other is battery safety.

In fact, the safety of Volkswagen electric vehicles has not received much attention from the outside world, but in fact, if you pay attention to the news of spontaneous combustion of electric vehicles in society in recent years, you will find that you have almost never heard of the Volkswagen brand.

In terms of the absolute number of Volkswagen electric vehicles in the market, among the joint venture brands, Volkswagen has the largest number of electric vehicles.

From the perspective of electric vehicles, the safety of the body and the safety of the battery itself are actually two sides of the same coin, both of which are the basic guarantee of battery safety.

The ID.7 VIZZION uses a high-strength steel-aluminum hybrid body, with high-strength and ultra-high-strength steel accounting for 81%, and the body has a torsional rigidity of more than 46,100N·m/deg.

In terms of safety, the ID.7 VIZZION adopts an "armored battery" housing mechanism, which can resist the impact from the outside world while also isolating the risk of fire from the inside of the battery.

Each cell is 100% monitored, with more than 6,800 control parameters for a single cell, each of which is at least 10% higher than the industry standard.

ONE LAST THING TO MENTION IS THE INTERIOR SPACE OF THE ID.7 VIZZION: THAT's BIG ENOUGH.

I used to be a CC fan, but from the outside, the ID.7 VIZZION is more streamlined, sporty, and sharper than the Volkswagen CC.

It adopts the design style of "free shape", and the wind resistance is only 0.23cd.

The effective seating space in the car is 1910mm, the rear legroom and headroom are 1014mm and 959mm respectively, and the rear thigh support area is as high as 277mm.

Definitely more comfortable than the Model 3.

The car adopts a hatchback design, with a trunk opening of up to 1036mm, a trunk space of 521L, and a maximum extension of 1629L.

More than practical, the Volkswagen brand is trustworthy.

The ID.7 VIZZION is available in seven exterior colors: Spruce Green, Maple Red, Cedar Blue, Silver Birch Gray, Star Blue, Polar White, and Pearl White, as well as five interior colors: Spruce Green, Ugin Black, Basalt Black, Stone White, and Star Black.

STRICTLY SPEAKING, THE ID.7 VIZZION IS VOLKSWAGEN'S FIRST ELECTRIC CAR TO BE FULLY DEFINED BY THE CONSUMPTION CHARACTERISTICS OF THE CHINESE DOMESTIC MARKET.

It does not pursue brand premium, abandons the traditional car configuration model, and fully localizes the digital experience.

Volkswagen has officially sounded the charge in China's electric vehicle market.

This point deserves the great attention of China's electric vehicle players who have been rolled to the extreme, because Volkswagen is also rushing to further roll.

WITH THE LAUNCH OF THE ID.7 VIZZION, VOLKSWAGEN HAS COMPLETED THE DUAL-LINE LAYOUT OF SEDAN + SUV PRODUCTS IN THE NEW ENERGY FIELD, AND MORE PURE ELECTRIC MODELS WILL BE LAUNCHED IN 2024.

There is clearly no end to the price war.

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