Recently, actor Wang Liyun encountered an embarrassing scene during the live broadcast, which aroused heated discussions among netizens. During the live broadcast, the number of people online at the same time in Wang Liyun's live broadcast room was as high as 20,000, but the audience neither bought goods nor swiped gifts. Faced with this situation, Wang Liyun couldn't help but complain: "I don't give me 2,000 yuan of rockets, you are really picky!" Unexpectedly, as soon as this remark came out, it was angrily sprayed by netizens: "Your daughter divorced and divided 200 million, and it was spent?"
With the rise of the live streaming industry, more and more celebrities have joined it, hoping to drive product sales through their influence. However, the audience's attitude towards celebrity live streaming is not consistent. Some people support celebrities and think that their recommendations are more authoritative, while others think that celebrities are just gimmicks and the quality of products cannot be guaranteed.
During Wang Liyun's live broadcast, the audience's refusal to buy it triggered her complaints to netizens. However, this complaint has aroused disgust among netizens. Some netizens pointed out that Wang Liyun's daughter got a property of 200 million yuan after the divorce, and as a first-class actor, she also has a lot of income, why do she still ask the audience for gifts in the live broadcast?
This incident reflects that the audience's mentality towards celebrities' live streaming has changed. In the past, the star effect could bring a certain amount of sales to the product, but now the audience pays more attention to the quality and cost performance of the product. In addition, celebrity live streaming has gradually exposed some problems, such as false publicity, poor product quality, etc. These problems make the audience question the celebrities' goods, and they no longer easily pay for the products recommended by the celebrities.
Regarding Wang Liyun's experience in the live broadcast, some netizens said: "Celebrities bring goods in live broadcasts, not only to take into account the needs of the audience, but also to pay attention to their own words and deeds. Since you have chosen the path of live streaming, you have to bear the pressure and challenges. Some netizens also believed: "The audience doesn't buy it because the quality of the goods brought by the stars is uneven, if the stars can strictly control it, I believe the audience will be willing to pay for the products they recommend." ”