On December 14, a video of "Dong Mingzhu angrily reprimanding Meng Yutong" circulated on the Internet, causing heated discussions. Dong Mingzhu mentioned Meng Yutong again in his speech at the induction ceremony of the 2023 college students of Gree Electric Appliances, criticizing him for not doing his job well as a secretary, but just "becoming an Internet celebrity with the help of our platform, and I can't tolerate such a person in Gree, so I fired her." Subsequently, the topic of #Dong Mingzhu angrily reprimanded Meng Yutong # detonated the hot search on Weibo.
On the 15th, Meng Yutong told reporters: He is preparing for the exam, and it is not convenient to come out to respond to some things. According to Meng Yutong's previous release, she is applying to go to a foreign country for graduate school.
Dong Mingzhu said that Meng Yutong "borrowed the platform to be an Internet celebrity"
When I was a secretary, I "couldn't even write a single article"
According to interface news, the original blogger has deleted the video, but it can be seen through the retained video, Dong Mingzhu first criticized that he only liked her among the 9 Xi students who participated in the variety show, and recommended her to join Gree Electric directly after graduation. She stressed that Gree recruits thousands of college students a year, but none of them have such an opportunity. Under the attention, Meng Yutong "couldn't even write a single article, I don't know what secretary it is" during his time as a secretary. ”
Dong Mingzhu said that Meng Yutong became an Internet celebrity with the Gree platform, attracting many fans, and played a bad role in the company. "What's the use of that? You're just making a little more money today, I think this is like a corpse, what if you have money? Money must be had, but it's not the pursuit of our dreams, it's the result of our struggle. She said that money is not a dream in life, but being respected by people is.
Dong Mingzhu tried to use Meng Yutong's negative case to encourage the new college students of Gree Electric to pick up their life ideals. She said that Gree Electric will still adhere to the previous promise of "one person, one suite", and the plan has been shelved due to the epidemic and is currently speeding up.
Meng Yutong was born in 1999, and was appreciated by Dong Mingzhu when he participated in the variety show "We Are New to the Workplace" in 2021, and officially joined Gree Electric in September of that year. In May 2023, Gree Electric confirmed the news of Meng Yutong's resignation to the Red Star Capital Bureau.
Regarding the resignation, Meng Yutong said that he was preparing to go to graduate school, but some media reported that it was learned from the employees of the Gree Marketing Department where Meng Yutong was located before his "resignation" that Meng Yutong did not resign, but "often absenteeism and personal work was fired".
Dong Mingzhu has never responded positively to this matter before. Until November 6, Dong Mingzhu was asked about Internet celebrity employees in an interview with "Caijing Langyan", and she officially responded: "Some people think that they use an Internet celebrity to think that they are valuable, that is the source of no root." You can't be on the Gree platform and then go out to advertise, it's definitely not compliant. ”
Meng Yutong revealed that he gave a speech at Tsinghua University: Ready to be reborn
Advertising revenue may reach 4 million in a year and a half
On December 3, Meng Yutong revealed on social media that he gave a speech at Schwarzman College of Tsinghua University, which sparked heated discussions among netizens and quickly rushed to the hot search.
In the accompanying text of the video, Meng Yutong wrote: "When you are willing to expose your ignorance and limitations, you will become very relaxed and comfortable. I am not afraid to expose my own problems, I am not afraid of the ridicule of others, I will not 'look downon' my temporarily clumsy self, and I will not be hopeless for the future because of a temporary dilemma. 'Eager for the wind and waves, and ready to be reborn. ’”
As of press time, this video has received 24,000 likes on Xiaohongshu. The Red Star Capital Bureau noted that Meng Yutong currently has 1.34 million followers on the Xiaohongshu platform, and his profile is as follows: "We are new to the workplace, the secretary of the president of the top 500, Zhejiang University in 99, the career of the Taurus girl, and the ...... for the preparation of the research examination"
According to Zhejiang Daily Chao News, an industry insider who works in an MCN company revealed that as far as he knows, Meng Yutong should not have signed any MCN company at present. He said that at present, Meng Yutong's Xiaohongshu has a fan base equivalent to tens of millions of fans on the Douyin platform, and it is already the "top stream" in the head, "There should be no company that can sign her, and this number of fans is completely enough for her to start a company by herself." ”
"She is positioned as a young successful woman with a monthly income of several million, and these gimmicks are very scary. According to the above-mentioned industry insiders, he had previously seen Meng Yutong's Xiaohongshu's commercial quotations, each of which was about 210,000, but now it is impossible to query Meng Yutong's quotation in the background, "She (Meng Yutong) has closed the quotation." But from the backstage, it can be seen that from June this year to the present, she has received a total of 10 orders. ”
The background screenshots provided by industry insiders show that Meng Yutong's "fixed price for graphic notes" and "fixed price for video notes" columns currently show "no quotation yet".
According to the previous data on the Cicada Mother website, Meng Yutong's cooperation offer is 150,000 yuan/piece of pictures and texts, and 170,000 yuan/piece of video. People familiar with the matter said that she has no offer on the Xiaohongshu platform at present, and the offer is between 180,000 yuan and 220,000 yuan for a few months.
If calculated at 180,000-220,000 yuan each, Meng Yutong's advertising revenue from Xiaohongshu alone may reach 4 million yuan in a year and a half.
According to the 21st Century Business Herald, a veteran in the field of live broadcast e-commerce told reporters that Meng Yutong has more than 1 million fans, and is considered a super V on the Xiaohongshu platform, with a monthly advertising income of about 100,000-200,000 yuan. He believes that beautiful workplace elites, this character, is easier to get some big-name advertisements. "She shouldn't have partnered with a professional advertising agency to improve her monetization capabilities. If there is a professional team, 10 million yuan a year of advertising revenue is not a problem. The above-mentioned industry insiders lamented that there must be many restrictions on working in the company.
来源：红星新闻综合此前报道等、极目新闻微信公众号
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