As the hottest cutting-edge technology in the world, generative AI is being focused on by all walks of life, and the game industry, known as the "ninth art", has been leading the forward-looking implementation of many new technologies. On December 14, under the guidance of the China Audio-video and Digital Publishing Association and undertaken by Baidu Intelligent Cloud, the Baidu Intelligent Cloud Qianfan AI Accelerator - China Game Industry Annual Conference Large Model Special Session was held in Guangzhou. This event specially invited Baidu Intelligent Cloud executives, representatives of game companies and industry experts to share front-line practical experience, cutting-edge large model technology and research views, jointly focus on the application of generative AI technology in the game industry, and discuss the prospects and trends of large models in the game industry.
Zheng Nan, Deputy Secretary-General of the Game Working Committee of the China Audio-video and Digital Publishing Association
Zheng Nan, Deputy Secretary-General of the Game Working Committee of the China Audio-video and Digital Publishing Association, said in his speech that the game industry is an important field for the application of large models. User demand is the main driving force for technological progress, and the application of large models has brought more innovation possibilities to the game industry and improved the experience of players. At the same time, the application of artificial intelligence will promote the birth of native applications and bring new vitality to the development of the game industry.
Duan Yonghua, general manager of Baidu's intelligent cloud industry development department
Duan Yonghua, general manager of Baidu's intelligent cloud industry development department, proposed that the large model is essentially an agent, which needs to be carried by an application or equipment to have eyes, ears, nose, tongue, and body in order to serve the needs of end users. Baidu's platform has seen the emergence of innovative applications such as game creation based on large models and creative NPC characters. It is believed that with the development of large models, there will be more interesting and creative gameplay in the game field.
Chen Zhiruo, general manager of Baidu's intelligent cloud channel ecology department
Chen Zhiruo, general manager of Baidu's intelligent cloud channel ecology department, believes that the large model will realize the whole process innovation in the game industry and improve content productivity and interactive experience. The particularity of large model technology is different from other technologies in that it is not only very powerful in itself, but also has strong versatility. Large models are now being used in a wide range of fields, and games are expected to benefit from one of the most complex forms of entertainment. She cites the example of intelligent NPCs in games, which are often programmed and limited to simple and repetitive dialogue and behavior patterns, which can be boring. The large model provides NPCs with "personified souls" and allows them to perform daily actions that match the setting, while keeping a record of the events that occur around them. This makes the game much more open-ended, and enhances the player's sense of immersion in interacting with the environment, making it more immersive in the game.
As an industry veteran, Zhang Sheng, founder and CEO of Lingju Intelligence, a representative of game companies, shared the opportunities and pitfalls of AIGC to help the development of the game industry in his speech. "No matter how AIGC technology changes, in the end it is just a tool for us, a tool to help us improve efficiency and reduce costs", he called on industry practitioners to really use the large model. Chen Yechao, chairman of Shaoxing Xingju Network, shared his thoughts on game production in the AIGC era with the company's first-line practical experience in using large models in game development, AIGC technology can help game companies reduce tedious manual work, such as searching for information, designing drawings, etc., and help teams complete game planning, production, and publicity more efficiently, so as to devote more energy to innovation. Bai Haojie, deputy dean of Zhongguancun (000931) School of Artificial Intelligence and special lecturer of Baidu Institute of Technology, also introduced the Baidu Intelligent Cloud Qianfan large model platform to the on-site game companies and gave practical guidance on the platform.
Finally, in the roundtable discussion session of the conference, guests from game companies, game education, and media discussed the current situation of the application of large models in the game industry, the changes and opportunities brought by large models to the game industry from their respective professional perspectives, and provided more perspectives and thinking angles for the audience.
In order to promote the application of large models in thousands of industries, in March this year, Baidu Intelligent Cloud launched a one-stop enterprise-level large model platform "Baidu Intelligent Cloud Qianfan Large Model Platform", and on August 31, it fully opened the Wenxin Yiyan service to enterprise customers, and in September, Baidu Intelligent Cloud launched Qianfan AI Accelerator to provide enterprises with technical empowerment, technical resource support, traction investment and marketing support. At the same time, in response to the needs of ecological partners and founding enterprises to use and make good use of large models, Baidu Intelligent Cloud has built the first full-link ecological support system for large models in China, providing AI accelerators, AI native app stores and other support for innovative enterprises and developers at different growth stages, helping entrepreneurs and developers achieve breakthroughs and innovations from 0 to 1 and realize commercial and social value. At present, Baidu's intelligent cloud Qianfan large model platform serves more than 20,000 enterprises, covering nearly 500 scenarios such as government affairs, finance, marketing, education, and operation and maintenance.
The combination of large models and games is an inevitable trend in the development of the game industry, and Baidu Intelligent Cloud will continue to carry out game industry accelerator activities and explore the application and future development of large models in the game industry with game industry practitioners. Baidu Intelligent Cloud Qianfan AI Accelerator invites more industrial forces to jointly create ecological prosperity in the era of large models.
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