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- Source/Brand Officer
- Author/Brand Officer
Introduction: At around 2 pm on December 14, Yu Minhong came out again on social platforms to make a statement, first of all, he apologized to Dong Yuhui!
Secondly, Lao Yu also felt that the editor of Dongfang Selection had no professional ethics, and repeatedly used the official name of Dongfang Selection to scare consumers and fans.
In the end, it was said that Sun Dongxu, CEO of Dongfang Selection, had loopholes in management, but he also praised him for being "young and energetic", but not mellow enough?
Dongfang Selection CEO Sun Dongxu
In the end, as a patriarch, a bowl of water is level, Yu Minhong will treat every employee fairly, and I hope fans will bear with me!
However, there is a new reversal, how can Yu Minhong be rounded?
At the same time, Lao Yu denied that the CEO and Dong Yuhui had to choose one of the two, and said that it was okay, it was not so serious.
The last time Yu Minhong was so humble was Dong Yuhui's slice incident, to be honest, Yu Minhong didn't know how many times he apologized to Dong Yuhui this year?
It's just that Dong Yuhui's social account currently shows that the P address is in Shaanxi Province, and his signature has been changed from "used to be a teacher, now a salesperson" to "Don't care, don't be, don't solid, don't me".
This time, Dong Yuhui should be extremely disappointed! When he returned to his hometown, his fans did not fall but rose.
01. The stock price fell sharply, evaporated and rose back
Dongfang Selection is not a big problem to stop broadcasting for one day, but it is to make 1 day less money, but the stock price is evaporated, then this is really something that even they didn't expect, no one can control the emotional behavior of retail investors!
On December 13, as of the close of Hong Kong stocks, Dongfang Selection's share price fell by 12.96% to HK$27.2 per share due to this "small composition" incident, with a total market value of HK$27.61 billion, compared with the market value on December 12, which evaporated by more than HK$4 billion.
However, on December 14, as of the close of Hong Kong stocks, Oriental Selection rose by 2.21%, with a total market value of HK$28.22 billion per share, an increase of nearly 600 million compared with the market value on December 13.
02, the small composition became a "de-glorified" Zhen Huan drama
Dong Yuhui's small essay incident has been fermented to the point of being amplified!
What is a small essay? That is Dongfang Selection's recent cultural tourism business in Jilin, and wherever you go, you have to engage in a small essay for publicity!
When I just got here, I was told by my own editor that the copywriting was not written by Dong Yuhui. Of course, as early as before, Dong Yuhui said that Dongfang's selection of copywriting was not from his own hands.
Unexpectedly, the official number justified itself, one time said that it was written by Dong, and the other said that it was not, and Yu Minhong was too, and in the end, the circle couldn't be rounded, and the basket of the poke was getting bigger and bigger, which directly let Dong Yuhui rest.
Moreover, it seems that this wave of mother-in-law has dug up the matter of copywriting in the live broadcast room a long time ago, Dong Yuhui said that sometimes, sometimes the product copywriting is written by him, and sometimes it is not.
Indeed, in the more than a year since Dongfang was selected, Dong Yuhui really didn't do anything, and what he should have was fought for by his mother-in-law.
With a house, a car, no emerald flowers, no lace news, you can only dig a pit from a small composition?
Now Dongfang Selection's ambition to make money has exceeded the speed of a literati's pen, and Dong Yuhui has to live broadcast and bring goods, and he is also responsible for all products and publicity and copywriting, no matter how you think about it, it is impossible.
Moreover, the mother-in-law likes Dong Yuhui and does not like the "small composition" of his later cultural tourism, and why does he travel and why do he have to make small compositions? This is all the idea of the marketing team?
Dongfang's selection of "de-glorification" is somewhat alarmist? Let's stop and rest! It is better to hold a meeting to scold consumers, and it is better to hold a meeting to apologize to Dong Yuhui.
The capitals of Dongfang Selection have that heart but not that guts, after all, Dong Yuhui is still the fortune tree of Dongfang Selection, as long as it is online, 10W+ mother-in-law, it is all proper.
It's just that now Dong Yuhui has taken everything on his shoulders, sent a letter of apology, and returned to his hometown, and he will not bring goods live broadcast.
Originally, he was just a spectator, but since the explosion of Dongfang Selection in 2021, after all, I know that the live broadcast platform is to bring goods to some marketing methods that can be on the hot search, but this time it is too big.
Dong Yuhui said that after the "small composition" time came out, he looked for Lao Yu, and Lao Yu also said that he would protect Dong Yuhui, but with Lao Yu's ability, the more he favored Dong Yuhui, the more dissatisfied others were.
Dongfang Selection is the voice of capital, to put it bluntly, Yu Minhong also works for shareholders.
03. The editor of Oriental Selection has made many official speeches
Sun Dongxu, CEO of Oriental Selection, came out to reply and said to fans, come to a meeting!
This is a very small thing, saying that on December 10th, he, Xiaobian and Dong Yuhui, everyone sat together and communicated, and they were harmonious in person.
In the blink of an eye, the editor returned to the official account and went crazy? After communicating with each other, why did they let the incident ferment a second time? Only they understand the reason for this.
As a CEO, knowing that the problem is not solved, and letting the problem go is not a management problem? And it also "educates" consumers, and mothers-in-law can be associated with the culture of the fan circle?
This also led to the serious loss of fans in Dongfang Selection, and 370,000 fans were lost in 5 days! Dong Yuhui's personal account increased by 150,000 fans.
Are you teaching consumers to do things? Don't be too funny, how can you say that consumers are also your food and clothing parents?
If the first time was unintentional, then can you reply the second time? Still aggrieved? Is it because the public relations of Dongfang Selection is not effective, or is there too much communication hole within Dongfang Selection!
In fact, Dong Yuhui and his mother-in-law have never had any fan circle culture, did he go to a concert or sell books?
Didn't all the money spent by the mother-in-law go into the pocket of Dongfang Selection? Why do you magnify a lot of things? It actually involves the culture of the fan circle.
Just like netizens said, you have to be criticized for buying something?
Dong Yuhui and Sun Dongxu
If you want to criticize, you must be fair and just, so as not to create a negative image of Dongfang Selection.
The disadvantage that the mother-in-law said does not refer to the disadvantage of income, but the disadvantage of the workplace, really don't pull the IQ of netizens to the same as everyone else, everyone has seen Zhen Huan's biography, and the audience's eyes are bright.
The author is not a mother-in-law, why should I say a word for Dong Yuhui, because he is a farmer's child.
In the end, do you really understand the fan circle culture? How can consumers and fans who blindly chase stars talk about the same day.
Isn't these replies a bit too much, concisely and clearly stating the objective fact that it was a small essay written by Dong Yuhui, that is, if it wasn't written by him, it wasn't.
The funniest thing is indeed just like what netizens said, this mother-in-law is really a calf protector, her eyes are sharp, and she caught the core at once.
That's a small editor, how can you log in to the official operation account multiple times, is it the editor or the operation, the editor is also a part-time customer service, do you want to reply to fan questions?
It stands to reason that Dongfang selects more than 1,000 employees, and a small editor also has to take care of the operation of the official account?
Dong Yuhui came out and said that it was the editor Hu who replied, with a little joke, you go to rest, this matter will pass, I didn't expect to have to pay attention to the chief head anchor of my own family.
Of course, as Lao Yu said, there are indeed some extreme people who intend to lead the rhythm, but why are they led by others, this source Dongfang Selection has never thought about?
04. The CEO blew up that his anchor's annual income was more than tens of millions
Sun Dongxu, CEO of Oriental Selection, also responded positively to Dong Yuhui's "small composition" in the live broadcast room, and he also pointed out that the biggest problem of the Oriental Selection team is the shortcoming of "communication".
And I also have to answer the question that netizens don't care about at all, although I want to express that I didn't treat Dong Yuhui badly, but at this time, this annual income is more than tens of millions, how much is it out of place, right?
Sun Dongxu and Yu Minhong
Therefore, a small thing has been magnified, and it has to be the editor of Dongfang Selection and Sun Dongxu, the CEO of Dongfang Selection.
It's too young, the live broadcast room lost the mobile phone again, and clenched his fists, what a big breath, is this so angry that he reprimanded the consumer as an employee?
It was such a wave of "unmellow" operations that angered the mother-in-law again!
According to Dongfang Selection's 2022 fiscal year data, from June 2022 to May 31, 2023, the total revenue is 4.5 billion, and Dongfang Selection's net profit is as high as 971 million yuan.
Therefore, Dong Yuhui is more than tens of millions a year, how long has it been on the air? It seems that he has been a teacher in New Oriental until now, and his annual income is tens of millions.
earns nearly 10000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
05. The infighting of Dongfang Selection has led to the competition against Gaotu products
In order to vent his momentary anger, he openly stirred up the company's image!
I have to say that this time, Dongfang Selection overturned this time, which really made the competitor Gaotu win.
In the past few days, the competition for Gaotu has also earned enough traffic from outside the world, and this wealth is pouring into the sky!
Many netizens rushed to their live broadcast room and asked when Dong Yuhui would come? Gaotu never expected that one day he would be sent a wave of traffic by the competition for Dongfang Selection.
There are also many incidents of overturning cars on many platforms because of big anchors, but without a certain Jiaqi and a certain Ya, Taobao can still flourish and collect money every day, but it is a little less, but without Dong Yuhui, I don't know if the anniversary celebration of New Oriental can be opened next year?
Therefore, it would be good for Dongfang Selection to bring goods well, why do you have to get so much? Expand the cultural tourism section, won't this move a lot of cakes in other industries?
The most afraid is not peers but cross-border, you say you want to learn Huawei, but Huawei doesn't make cars, you want to engage in cultural tourism, you can give people a concept, there's no need to eat it all, right!
Okay, now that the cultural tourism has just done a lot of color, every place has to come with a small composition?
06, at that time, "honey" at this time, "arsenic"
Netizens also understand Dongfang Xiaosun's "untactful" very well, after all, there are many excellent anchors in Dongfang Selection, as for the relationship between the interests of the anchors, as well as the good or bad feelings, behind closed doors, only they know.
Shareholders are worried that the anchor is dominant and affects the company, which is actually normal, after all, in the eyes of capital, only do business, not talk about feelings.
For a listed company, every approval process should be very rigorous, but dirty water splashed on Dong Yuhui is a problem of communication.
The last time the 2000 number slices were not agreed by Dong Yuhui, it was also a matter of communication, this time, and the next time? There is also the anniversary celebration of New Oriental, saying that only executives have tickets, so Dong Yuhui just went to sing to cheer up, no tickets and no position.
Fortunately, on the spot, it was Lao Yu and Lao Zhou who protected Dong Yuhui, and it was not long after this incident was over, so is Dongfang Selection staging the legend of Zhen Huan?
Although, I don't know what they are dissatisfied with, is it because of sales or passers-by, so they are compared to others?
As netizens said, they can still be dissatisfied, thanks to Dong Yuhui's physique destined to be popular in 2021, so that they have eaten enough for a year and a half, so they have the heart to engage in some problems of "poor communication".
In fact, the staff behind every e-commerce live broadcast is indeed very sad, and a perfect live broadcast sales result is the credit of the team, and no one can be separated from it.
However, the biggest contributor is definitely the anchor, there is no doubt about it. Everyone has a share, they are all in the same boat, why do you have to leak your own air?
I can't figure it out, I really can't figure it out! The truth of the cold lips and teeth, the underlying logic of why Dong Yuhui is popular, the elite management selected by Dongfang can't figure it out at all.
In the world of capital, Dong Yuhui, who has no background and no connections, really takes every step like a portrayal of many migrant workers in society, thinking that every time is the last time, but there will be a more fierce next time.
Bless Dong Yuhui, and also bless Dongfang Selection, a good team don't mess up, sell goods well!
Do more meaningful things, there is no Oriental Selection, some are platforms for bringing goods, but without Dong Yuhui, maybe there will really be no Oriental Selection.
What do you think of Dong Yuhui's "small composition" incident? Please leave your views and leave a comment.
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