Toyota, Honda and other Japanese fuel vehicles continued to move in April, and the east is not bright and the west is bright?

My car wheels

2024-05-10 14:04Posted in Guangdong automotive creators

In the era of new energy vehicles, the development path of car companies is full of variables, and they are as strong as Japanese car companies, and they have gradually bid farewell to the good times of not worrying about selling in the past. But even so, Honda, Toyota, and Nissan, the three major Japanese car companies, all achieved good results in April with their strong strength. Among them, Toyota's terminal sales exceeded 100,000 units, and Honda's sales exceeded 70,000 units. However, Changan Mazda sold 6,051 units in April. It can be seen that the Matthew effect among Japanese automakers is becoming more and more prominent, accelerating the speed at which weak competitors in the car-making track are out of the game.

The top players welcome the good news

In the domestic market, Japanese car companies basically have a good popularity, whether it is Toyota, Honda or Nissan have a large number of fans, so their market performance has also been concerned, and after the large-scale price reduction promotion of independent new energy vehicles in April, whether Japanese car companies can stabilize their position in the market is also a topic of concern for many people.

Judging from the report cards released by various Japanese car companies, Toyota's performance in China in the first quarter of this year was the most eye-catching, with a total of more than 100,000 units and a total sales of more than 50,000 electrified models. Specifically, GAC Toyota sold 52,251 units in April, of which 25,598 units were electrified models, accounting for 49%, and the three flagship models sold 20,152 units, accounting for 39% of sales. The SUV family accounted for 30,136 units, or 58% of sales.

FAW Toyota sold 56,536 vehicles in April; Among them, the delivery volume of high-end models in April was 30,202 units, an increase of 26% month-on-month, and the proportion of sales increased to 53%. In terms of new energy vehicles, FAW Toyota's sales of new energy vehicles in April were 30,206, an increase of 24% month-on-month, and the proportion of sales increased to 53%; Among them, the sales of the bZ3 pure electric sedan were 6,647 units, an increase of 93% month-on-month.

In second place is Honda, with cumulative sales of 73,831 units in April in China. From January to April 2024, Honda's cumulative sales of end vehicles in China were 280,738 units, up 89.1% year-on-year. In terms of joint ventures, Guangqi Honda's cumulative terminal sales in April were 33,510 units; Among them, the monthly sales of Accord models exceeded 10,000. From January to April this year, Guangqi Honda's cumulative sales of terminal vehicles were 141,871 units.

Dongfeng Honda, the cumulative terminal sales in April were 40,321 units; Among them, the monthly sales of the CR-V model exceeded 15,000 units, the monthly sales of the Civic model exceeded 10,000 units, and the cumulative sales of Dongfeng Honda's terminal vehicles from January to April were 138,867 units. It can be seen that Honda's models can basically show a strong development trend.

Looking at Nissan, Nissan China sold 54,921 units in April. Among them, Dongfeng Nissan sold 52,018 units and Zhengzhou Nissan sold 2,903 units. From January to April this year, Nissan Motor sold 222,212 units in China, and the overall performance was also quite good.

Now, after the rise of independent new energy vehicles, the competition in China's auto market has reached an unprecedented level, and the performance of Japanese car companies is still high, and the reasons behind it involve many aspects. First of all, Toyota, Honda, and Nissan have been deeply engaged in China for many years, and the models they have created meet the market demand, with reliable quality, practical space, and excellent fuel economy, which have been recognized by many consumers. At the same time, the types of Japanese cars cover a wide range of models, and there are many models from entry-level to high-end cars, so many people are willing to choose Japanese cars for the first time in their lives and consumption upgrade models.

Under the same car purchase budget, they are more willing to choose Japanese fuel vehicles that have been tested by the market for a long time, and pursue a more reassuring car experience, so in the new energy era, Japanese car companies that focus on fuel vehicles have always had a group of loyal consumers. In addition, the market value retention rate of Japanese fuel vehicles is higher than that of new energy vehicles, which is also attractive to consumers. All of this is an important reason why Japanese cars can go in volume.

Of course, not all Japanese automakers can have a better time. Judging from Changan Mazda's results, the number of units sold in April was only 6,132 units, a year-on-year increase of 51.96%. Undoubtedly, the lack of core competitiveness is an important reason for Mazda's continued sluggish market performance, and the sales polarization of Japanese automakers is becoming more and more serious.

Blowing the clarion call for accelerating electrification

Although the sales base of the leading Japanese brands is large enough, it is an indisputable fact that the overall performance is not as good as it was back then, and the market performance has been affected by new energy vehicles to varying degrees. In order to adapt to the fierce competitive environment, getting rid of homogenization and building their own core competitiveness has become a common issue faced by Japanese brands.

In the face of industry changes, major Japanese car companies are also accelerating their transformation. Among them, Toyota has made a layout in both SUV and sedan fields, and has brought two pure electric models, the bZ4X and bZ3, and also unveiled the bZ at this year's Beijing Auto Show

Sport Crossover Concept智享跨界和bZ FlexSpace

New energy vehicles such as the Concept Yuedong Space. According to Toyota's latest plan, global BEV sales are expected to reach 3.5 million units by 2030.

Honda has also sounded the clarion call for a full acceleration of electrification. On the basis of the e:NS1 and e:NP1 pure electric SUVs, Honda launched the e:NS2 and e:NP2 two pure electric models this year, and previously released the Ye brand, as well as the P7 and S7 two new cars, which will greatly improve its competitiveness in the field of new energy vehicles. Nissan Motor also plans to launch four new energy vehicles from 2024 to 2026, forming a product matrix with full coverage of fuel, pure electric, plug-in hybrid, and diesel-electric hybrid.

It is worth mentioning that Mazda is also very positive in the field of new energy vehicles. Following the launch of the EZ-6 in 2024, two new vehicles, codenamed J90K and J90K-REEV, will be introduced in 2025. NEW will be launched in 2026

SUV, NEW CAR, continue to enrich the product lineup. For Changan Mazda, whose sales of fuel vehicles are not high, it may be a better choice to follow the market development and realize the transformation to electrification.

It can be seen that although the pace of Japanese car companies in the new energy vehicle track is not as good as that of independent car companies, the competition between Japanese car companies and independent car companies is far from over, and Japanese car companies are already struggling to catch up, and the market share battle between independent and Japanese joint ventures is still continuing. The entry of more new products will further strengthen the market competitiveness of the new energy vehicle segment of Japanese automakers.

It is not denied that under the ferocious offensive of China's own brands, the challenges faced by Japanese car companies are also huge, including brand voice, intelligent technology, iterative capabilities, etc., there is still a large gap between Japanese new energy vehicles and Chinese brand new energy vehicles, and how to build the core competitiveness of new energy products is a problem that car companies have to think about.

As the backbone of joint venture brands, Japanese automakers have a strong appeal in the market. Toyota, Honda, and Nissan all relied on the advantages of strong system strength to achieve good results again in April, which also shows that Japanese cars are still popular in the new energy era due to their high value retention rate, high fuel economy, and low maintenance costs. After stabilizing the sales base of gasoline vehicles, Japanese automakers are now also beginning to vigorously transform to electrification, spending more resources and energy to create more attractive electric models, and the next results are expected to usher in rapid growth.

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