"A New Oriental Skin Solution"
At present, with the unprecedented rise of consumers' national self-confidence, oriental aesthetics and Chinese ingredients not only bring new vitality to domestic beauty, but also provide a new perspective for the global cosmetics market. On May 9th, marking the 18th anniversary of growth and transformation, based on its long-term insight into the market and consumer needs, Yu Nifang started a new journey of specializing in oriental skin care brands with a grand press conference.
From the new brand slogan of "specializing in Oriental skin, Yumei Fang", to the new positioning of "a national brand that provides oriental skin care solutions for oriental skin", to the forward-looking and scientific proposal of "2+3 oriental skin equation", and the release of the first bottle of anti-aging essence specially developed for oriental skin and directly promoting the production of 6 major collagen. So, why does Yu Nifang dare to break the comfort zone and carry the banner of oriental skin care brand?
Launch of the first bottle of anti-aging serum specially developed for oriental skin
From 2006 to 2024, this year marks the 18th anniversary of the Royal Mudfang brand. Along the way, Yu Nifang has been constantly self-breakthrough and upward advancement. Well known in the industry, Yu Nifang has led the innovation trend of the industry's facial mask category. From 2012 to 2015, Yu Nifang won the sales championship of Taobao Double 11 mask category for 4 consecutive years. Because of this, consumers' impression of Yu Nifang is more of a stay in the mask era.
The market is never fixed, with the imported mask and the domestic mask each wonderful, respectively, Yu Nifang began to devote itself to the exploration and research of cutting-edge technology and oriental skin, in order to meet the advent of the era of cosmetics efficacy. In the new consumption stage of effective skin care, anti-aging is particularly sought after by consumers. According to the data of blue eye intelligence, the scale of China's skin care and anti-aging market is expected to reach 154 billion yuan in 2024. In the past year, there have been at least 50 new anti-aging products on the market in the domestic cosmetics market.
At the scene of this press conference, Yu Nifang also officially announced the first bottle of anti-aging essence specially developed for oriental skin and directly promoting the production of 6 major collagen - black ginseng collagen bottle.
According to reports, the uniqueness of this new product lies in its strong targeting, unique ingredients and deep fit with the needs of oriental skin, which can directly promote the production of 6 major collagen related to oriental skin anti-aging, and solve the problem of collagen loss from the root; At the same time, it is compounded with recombinant type III collagen, which can directly replenish collagen in vitro and accurately and efficiently solve the aging problem of oriental skin.
In addition to adding Dongfang new raw materials approved by the China Food and Drug Administration, using the 4D-ESFS oriental skin four-dimensional formula system, the black ginseng collagen bottle packaging system also inherits the oriental philosophy and oriental aesthetics, reflecting the combination of rigidity and softness of oriental women. It can be said that it is the first bottle of anti-aging essence specially developed for oriental skin and directly promotes the production of 6 major collagen.
Unique anti-aging new raw materials
42% increase in collagen gene binding with oriental skin
The reason why we can create products that are more suitable for oriental skin is fundamentally due to the dedication of Yu Nifang to create rare oriental raw materials. In order to find more efficient, gentler and more suitable anti-aging ingredients for oriental women, Yu Nifang selected 15 kinds of 37,793 oriental raw materials for research, and conducted more than 11,000 experiments in total.
In October last year, Yu Nifang officially obtained the black ginseng extract (INCI is called black ginseng extract) for the new raw material record of the State Food and Drug Administration, which not only fills the research gap of black ginseng anti-aging in the global international raw material market, but also the world's first black ginseng anti-aging raw material. It is understood that in addition to following the traditional oriental process of "nine steaming and nine drying", the black ginseng extract also combines modern science and technology - rare ginsenoside directional extraction technology to achieve high concentration enrichment of rare ginsenosides.
According to the data of the Royal Mudfang Laboratory, black ginseng extract can truly achieve the "trinity" anti-aging effect. The "three" refers to the fact that black ginseng extract can promote collagen production, reduce collagen loss, and inhibit the development of inflammatory aging, ultimately achieving an integrated anti-aging effect.
In addition, Yu Nifang also uses big data to analyze the anti-aging genes belonging to the Orientals, and calculates the binding force of raw materials through molecular simulation. In terms of anti-aging ingredients, bosonine, peptides, and A-alcohol are recognized as the triumvirate of anti-aging. Compared with the Western anti-aging triumvirate, the binding power of black ginseng extract to the collagen gene of the oriental skin was 42.24% higher on average, and the binding power was 57.58% higher than that of bosonine. The effect of black ginseng extract in promoting the production of type I collagen is 68.25 times that of bosonine. Compared to the non-use of black ginseng extract, the production of type I collagen increased by 546%. The anti-wrinkle effect of black ginseng extract is 1.59 times that of bosonine, and the firming effect is 1.31 times that of bosonine.
If the source of cosmetic innovation largely depends on raw material innovation, then black ginseng extract can undoubtedly continue to empower oriental skin care brands. Similarly, looking at the birth of the new ingredient "Black Ginseng Essence", which is unique to the Royal Mudshop, you can also feel the determination of the Royal Mudhouse to "want to be the raw material of the Chinese".
Blockbuster release of the first "2+3 Oriental Skin Equation"
The presentation of research results on products is just a string of simple numbers, but it has brought visible changes to the consumer experience. That's why it's essential to provide skincare solutions for oriental skin from the roots.
At this meeting, Yu Nifang also put forward the "2+3 Oriental Skin Equation" in a forward-looking and scientific manner. Specifically, the "2" represents the history of the Orient and the skin of the Orient, which is the foundation of the Mudmill; "+" represents the brand's years of exploration in terms of consumer needs and insights into oriental women; "3" is the Oriental rarity, Oriental ingenuity and Oriental aesthetics, which is what Yu Nifang has really landed when providing Oriental solutions.
"We hope to use a good brand to protect the unique raw materials and craftsmanship of the East, so that the century-old national pride can be seen by more people." The relevant person in charge of the Yu Nifang brand said that to do a good job of a brand that can represent the Orient, it should first originate from the history of the Orient, and based on the characteristics of the Oriental skin and the selection of Oriental rarities, in order to inherit the Oriental ingenuity and convey the Oriental aesthetics as the brand values. These five elements form the core of building an oriental brand, and all of them are indispensable. "The 2+3 Oriental skin equation is the core difference of the brand, and it is the positioning of the Oriental brand that we have summarized after 18 years." She said.
Behind this, no step can be achieved overnight. To this end, Yu Nifang has established a perfect R&D system, gathered a group of top scientific research talents in the industry, and has a R&D team of more than 200 people, committed to the R&D and innovation of new raw materials, new formulas and new processes. Based on this foundation, in response to the in-depth insight into the characteristics of oriental skin, Yu Nifang has accurately extracted the four key elements of skin care products from the six traditional Chinese methods, namely ingredients, fragrance, skin feel and technology. At the same time, Yu Nifang has also created a new "Oriental Skin Four-Dimensional Formula System" for Oriental Skin - 4D-ESFS (4D-Eastern Skin Formula System), that is, Oriental Ingredients + Oriental Notes + Oriental Skin Feel + Oriental Technology.
Based on the 18 years of precipitation of the formula center, behind the four-dimensional formula system of oriental skin, Yu Nifang has also built "eight innovative technologies" of microfluidic technology, AI fragrance technology, skin feeling module map technology, surface activity and intelligent cleaning technology, nano preparation technology, innovative emulsification technology, innovative packaging materials and green technology, and has obtained a total of 39 relevant national patents and 9 papers.
In short, the "2+3 Oriental Skin Equation" pioneered by Yu Nifang is from systematic research and development to scientific formula, and then to intelligent production to empower brands and provide all-round services to Oriental consumers.
18 years of scientific exploration to unravel the mysteries of oriental skin
So, why did Yu Nifang propose the "2+3 Oriental Skin Equation"? Perhaps, providing consumers with convincing "Oriental skin care answers" is the original intention of Yu Nifang in the past 18 years.
As we all know, many consumers are complaining through social media, "Obviously, I use international brands, but why is it not effective?" "This is essentially due to the difference in skin between Eastern and Western women. For this reason, in the past few years, Yu Nifang has been silently "silent" in seeking new solutions to meet the skin care needs of oriental skin.
In order to explore the differences between Eastern and Western skin more objectively, in the past 18 years, Yu Nifang spent 67,116 hours, through 135 surveys, and communicated with 44,744 consumers to gain an in-depth understanding of the skin care needs of contemporary Oriental women. At the same time, the brand also returned to the essence of skin and carried out skin characterization and sensory tests, covering 21 test indicators, testing 43,400 people, and finally gaining insight into the 6 characteristics of oriental skin——
1. Oriental skin is more sensitive. Data shows that the probability of allergies in Eastern women using cosmetics is as high as 33%, which is 3 times that of Western women;
2. Compared with Western women, Oriental skin pores are more detailed;
3. Oriental skin is more prone to redness and acne, and about 30% of Oriental women will experience acne;
4. Oriental skin is more prone to tanning;
5. Oriental women's skin is drier than that of Westerners, and water loss is more likely to occur;
6. The differences in skin quality between Eastern and Western populations are not only due to genetics, but also to the significant influence of their respective climatic environments. Experimental data show that Oriental people who have lived in China for a long time have lower skin moisture content, higher water loss and less oil production than their compatriots in France.
At the press conference, Yu Nifang also released the "Oriental Skin White Paper". It can be seen that committed to the research on the differentiated needs of oriental skin, Yu Nifang is not just an empty slogan, but more a full-dimensional scientific exploration that is implemented.
Raise the banner of oriental brand to the world
It not only pays attention to the core of scientific research, but also pays attention to the cultural carrier. It seems to have a new look, but it is a new departure for Yu Nifang. Over the past 18 years, Yu Nifang has long been deeply engraved with the inheritance of oriental culture in the brand genes. According to public information, in the Ming and Qing dynasties, people used local unique minerals and traditional crafts to make delicate mud that was sticky like mist, and applied it on the paper to whiten and tender the skin and remove oil, which is also known as "fragrant powder paper". In 1890, the incense powder paper was paid tribute to the Empress Dowager Cixi, and it was called "imperial mud incense powder paper". Adhering to the inheritance of the unique history and culture of the East, the Royal Mudhouse also got its name.
The essence of culture lies in its contained values and spiritual core, and Yu Nifang has formed a new brand connotation, which is intended to spread oriental aesthetics to do a younger oriental beauty. "Man and heaven and earth are also coherent, and the sun and the moon correspond", taken from the "Yellow Emperor's Neijing", its meaning is "people should refer to heaven and earth, echo with the sun and the moon, and form a whole". Inspired by this, the relationship between Oriental people and heaven and earth, the sun and the moon constitutes the aesthetic design concept of Yu Nifang.
For example, carmine and mutton fat white are the main colors of the brand, implying that the brand and consumers are always together. The brand logo uses traditional fine brushwork to integrate modern metal texture, which not only increases the beauty of softness, but also conveys the power of oriental women who "combine rigidity and softness". In addition, through the use of "square, round, curved, pattern, and human", Yu Nifang cleverly interprets the philosophy of oriental women. And by extracting the pattern of the sundial, Yu Nifang intends to bring the beauty of oriental classics through time to oriental women, so as to convey the positive and optimistic spirit of the brand.
The more national it is, the more global it is. In the era of traffic, it is not wise to blindly instill the efficacy of products to consumers, and brands must create unique "personas" to resonate with the new generation. By specializing in oriental skin care brands and providing exclusive skin solutions for oriental consumers, and making Chinese products and Chinese brands become carriers of the vitality of oriental aesthetics with the spirit of oriental ingenuity, we will also have perseverance and perseverance to raise the banner of oriental brands to the world.