In the ranking of car companies in November, Chery Geely ranked second and third to maintain a strong position, and the performance of joint ventures was sluggish

On December 8, the passenger car association released data showing that the retail sales of the passenger car market in November 2023 were 2.08 million units, a year-on-year increase of 26.0% and a month-on-month increase of 2.4%, and the cumulative retail sales in January ~ November were 19.345 million units, a year-on-year increase of 5.3%.

Judging from the sales volume in November, China's auto market continued to sell well after the Golden Nine and Silver Ten. The most direct reason is that various car companies have increased the intensity and frequency of price reduction promotions, and even head brands like BYD have cut prices twice in a row in January, just to sprint sales at the end of the year, and other brands have also carried out targeted price reductions according to their own conditions. The promotion of fuel vehicles and new energy vehicles increased month-on-month, and targeted promotion and local subsidies released the consumer demand for car purchases.

In November, the retail sales of independent brands were 1.15 million units, up 31% year-on-year and 1.8% month-on-month, with a market share of 55.3% and a year-on-year increase of 1.9%: The cumulative market share of domestic brand sales in 2023 was 52%, an increase of 4.7% year-on-year.

Specifically, BYD, Geely, Changan, Chery, and Great Wall have occupied half of China's auto market. If you look at the wholesale volume of manufacturers, BYD, Chery, Geely, and Changan have even occupied four of the top five seats, and have completely become the absolute main force to promote the overall market of the auto market.

In November, the retail sales of mainstream joint venture brands were 660,000 units, a year-on-year increase of 23% and a month-on-month decrease of 3%. In November, the retail sales share of German brands was 18.7%, down 0.4% year-on-year, the retail sales share of Japanese brands was 15.5%, up 0.2% year-on-year, and the retail share of American brands reached 7.9%, down 1.5% year-on-year.

China's auto market continues to develop with strong independent and weak joint ventures.

The independent brand is still strong

In the list of wholesale sales of automobiles in November, the top 10 independent car companies are BYD, Chery, Geely, Changan, SAIC-GM-Wuling, Great Wall, and SAIC Passenger Vehicle, ranking first, second, third, fifth, sixth, eighth, and ninth respectively. Needless to say, BYD had the largest sales volume of 300,000 units in November, Chery ranked second with 200,000 units, Geely Automobile also exceeded 200,000 units, Changan Automobile sold 139,000 units, Great Wall and SAIC Motor Passenger Cars sold 106,000 units and 103,000 units respectively in November, and SAIC-GM-Wuling sold 134,000 units in November.

From the point of view of sales scale, BYD's monthly sales of more than 300,000 units are in the first gear, far ahead of its competitors; Chery and Geely are in the first gear, with sales exceeding 200,000 units, and the two are on par; Changan is close to 140,000 units, forming a faction of its own, and SAIC-GM-Wuling sells 124,000 units per month, and the strength of the two sides is equal, and the monthly sales of Great Wall and SAIC Passenger Cars are about 100,000 units, which are comrades-in-arms in a trench.

As in October, among the top 10 sales in China's auto market, the number of independent car companies is 7, and the number of joint venture car companies is 3, and independent car companies have an absolute advantage. In August, the comparison between the number of independent car companies and joint venture car companies on the list was still five to five. In other words, the dominance of independent car companies has lasted for two months, and as time goes by, the advantages of independent car companies are getting bigger and bigger.

Here, the focus is on Chery Automobile and Geely Automobile. The former sold 203,000 units in November and the latter sold 200,000 units in November. In October, Chery Automobile's monthly sales were 192,000 units, and Geely's automobile's monthly sales were 180,000 units. Both Chery and Geely surpassed 200,000 units in November, becoming second only to BYD.

Chery Group sold 212076 vehicles in November, a year-on-year increase of 111%, setting a record monthly sales record. Since the beginning of this year, Chery Group's sales have risen for 11 consecutive years, with a cumulative sales volume of 1665626 vehicles from January to November, a year-on-year increase of 47.8%.

The sales of Chery, Xingtu and Jietu all achieved a significant year-on-year increase in November. Among them, Chery brand sold 147916 units in November, a year-on-year increase of 109%, Xingtu brand sold 15,296 vehicles in November, a year-on-year increase of 173.3%, and Jietu brand sold 41,027 vehicles in November, a year-on-year increase of 139.7%.

Geely Group sold 200079 vehicles in November, up about 38% year-on-year and 11% month-on-month, and sold 1202198 vehicles in the first 11 months, up 17% year-on-year.

Specifically, the Geely brand sold 153845 vehicles in November, a year-on-year increase of about 42% and a month-on-month increase of more than 10%. Among them, the "China Star" series sold 43,692 units, the Geely Galaxy series sold 13,770 units, with monthly sales of more than 10,000 units for five consecutive months, and the Geometric pure electric series sold 20,329 units in November, a year-on-year increase of about 47%.

In addition, Lynk & Co sold 30,055 vehicles in November, a year-on-year increase of about 66%, achieving positive month-on-month growth for 10 consecutive months, of which the monthly sales of Lynk & Co 08 EM-P exceeded 10,000.

It is foreseeable that in the future, it will be the norm for independent car companies to remain strong.

The combustion engine vehicle business also benefited

Chinese auto brands have been able to maintain their current strength, mainly thanks to the help of new energy vehicles. First of all, it is reflected in the new energy vehicle products, including BYD and a number of new car manufacturers, including a number of brands, they have brought a new experience in electrification and intelligence, breaking the stereotype brought by traditional cars, such as intelligent cockpit, intelligent driving assistance, large color TV, large refrigerator and other new experiences, the rise of new energy vehicles has brought great changes.

And these experiences are what consumers love.

We see that Geely Automobile's sales in November reached 200,000, its new energy retail sales were 65,034 units, Changan Automobile's November sales were 139,000 units, new energy sales were 50,598 units, and Great Wall Motor's November sales of new energy models reached 31,248 units.

Obviously, while BYD and the new car-making forces maintain a strong momentum, the traditional independent new energy brands have come late, showing product strength that is not inferior to BYD and the new forces, and has also driven the upgrading of its own brands.

At the same time, the fuel vehicle business of traditional independent car companies has also benefited a lot.

We use Changan Group's CS series, Geely Group's China Star series, as well as Chery Group's Chery, Xingtu, Jietu and many other brands, which are more than the same level of joint ventures in design, more generous in power and configuration, and relatively close to the people in price, all kinds of factors make it easier for independent brand models to gain attention compared with joint venture brands.

All these factors have enabled Chinese brands to surpass joint venture brands.

The people evaluate the car

In the end, the market economy still depends on the product. Only with the advancement of technology, the experience of products can be improved, and only when the competition is sufficient, consumers can get more benefits.

If that's the case, let's make the competition more intense!