Douyin e-commerce food industry belt regional characteristic business management methodology In Douyin e-commerce, regional characteristic merchants have developed rapidly and have advantages in live broadcast and short video content. In the creation of a persona account

Douyin e-commerce food industry with regional characteristics of the business methodology

In Douyin e-commerce, regional characteristic merchants have developed rapidly and have advantages in live broadcast and short video content. When creating a persona account, you can refer to types such as factory owners/factory girls, cooking masters, craftsmen, and store owners. In terms of short video content, it is necessary to clarify the characteristics of the crowd, shoot more and try more, and improve the probability of popular short videos. In terms of live broadcasting, it is necessary to build a team, clarify positioning, build a matrix account, and look for new products to improve the overall sales of the live broadcast room and store.