On November 5, the 6th China International Import Expo arrived as scheduled. As an international public good shared by the world, the CIIE is not only a platform for the world premiere of many new products, technologies and new services and the first exhibition in China, but also a platform for promoting international economic and trade cooperation and achieving mutual benefit and win-win results.
As an "old friend" of the CIIE, Wilmar International and its Chinese business, Yihai Kerry Arowana, have participated in the CIIE for the sixth consecutive year. This year, with the theme of "Gathering Global Scientific and Technological Resources and Leading the High-quality Development of Grain, Oil and Food", the company not only continued to bring edible oil, rice, flour, milk, breakfast cereals, oil technology and other products that brought together high-quality raw materials from all over the world, but also demonstrated its practices and achievements in the field of sustainable development, and fully implemented the development concept of "more environmentally friendly, healthier and safer" on the basis of providing Chinese consumers with "more nutritious, healthier and safer" kitchen food. Wilmar International, the sixth-time "Quanqinsheng", is still full of sincerity this year, bringing New Macaaffle 6.0 high-protein and high-calcium pure milk imported from New Zealand, innovative products such as Pure Heart Butler Plant Sterol Jelly, and award-winning "6-step fresh rice precision control technology", etc., all of which were debuted and appeared on the stage of the CIIE for the first time.
Mu Yankui, President of Yihai Kerry Arowana, said, "As an overseas Chinese enterprise, we have a particularly deep affection for the Expo, and it is of great significance to us to be able to show the strength of overseas Chinese through such a window of 'China sets up the stage and the world shares' and helps the high-quality development of the Belt and Road." Yihai Kerry Arowana will actively play the role of a bridge and link, connecting the Chinese and international markets, and contributing more to Sino-foreign agricultural and trade cooperation. At the same time, China will further increase investment in China to promote the high-quality development of China's grain, oil and food industry. ”
Firmly optimistic about China's future, patriotic overseas Chinese enterprises increase investment
Headquartered in Singapore, Wilmar International is a world-leading agricultural integrated multinational grain and oil conglomerate, with more than 1,000 processing plants in more than 30 countries and regions on five continents, including Asia and Africa, and a sales network covering more than 50 countries and regions, ranking 174th in the Fortune Global 500 in 2023. For Wilmar International, China is the most important investment and development base and product sales market, and its Yihai Kerry Arowana revenue in 2022 was RMB257.5 billion, accounting for nearly half of Wilmar International's revenue.
This year marks the 10th anniversary of the Belt and Road Initiative. Over the past decade, Wilmar International has been a staunch supporter of the Belt and Road Initiative, as well as a real beneficiary. The platform of the CIIE has opened up the big market of China for the "Belt and Road" partners. Wilmar International's exhibits, whether they are the raw materials of local products or the source of imported products, are basically countries that are co-built by the "Belt and Road".
Wilmar's global industrial layout is highly consistent with the Belt and Road countries, and it has unique advantages in promoting agricultural cooperation between China and the Belt and Road countries. Through the Expo, Wilmar International and Yihai Kerry Arowana can make full use of the international market and international resources to deliver high-quality agricultural products from various countries to China, meet the needs of Chinese people for imported products, and contribute to the Healthy China strategy.
Rooted in China for more than 30 years, Yihai Kerry Arowana is firmly optimistic about China's economic development prospects and continues to invest in China. In the face of the increasing demand for central kitchen products in the Chinese market, the company relies on the whole chain management ability that has been cultivated for many years, based on the existing rice, flour and oil and other businesses, and relies on the advantages of national layout, raw material procurement, product research and development, processing and manufacturing, logistics and distribution, sales channels, etc., to build a strong competitive advantage in the whole industry chain, accelerate the layout of the central kitchen business, and provide personalized solutions for different groups of people.
As a key part of the company's efforts in recent years, the central kitchen will exhibit more abundant products and models at this year's CIIE. The chefs of Yihai Kerry Arowana International Culinary Academy will also make various new products for tasting, which is believed to bring a double feast of sight and taste to the audience.
Black technology creates high-quality grain and oil products, and a number of new products are unveiled
As a leading grain and oil company in China, Yihai Kerry Arowana has continuously innovated on the product side in response to consumers' demand for consumption upgrading from "full" to "well-fed", and has successively launched new products that are healthier, more nutritious, safer and in line with the needs of the Chinese market. At this year's CIIE, Yihai Kerry Arowana will focus on bringing new technologies and products in China in recent years.
Based on consumers' demand for nutritious and healthy rice, Yihai Kerry Arowana takes "freshness" as the starting point and pioneers the "6-step fresh rice precision control technology", using technology and technology in the six key links of "fresh cutting, fresh grain, fresh storage, fresh milling, fresh packaging and fresh food", not only caring for the fresh quality and nutrition of rice throughout the process, but also helping the national "food security" strategy by reducing losses and increasing income.
In addition, Yihai Kerry Arowana has continuously upgraded its products according to the nutritional intake of the Chinese people, adopted self-developed bioprocessing technology, including enzymatic oil production and green precision and moderate processing technology, and upgraded and launched "zero trans fat" edible oil, which retains more than 80% of the nutrients such as phytosterols and vitamin E, helping the Chinese people to lighten the burden of oil and improve the health, safety and nutrition of edible oil to a new dimension.
It is worth noting that every year there will be many "new faces" at the Expo, and this year is no exception. At this year's CIIE, the new McFord 6.0 high-protein and high-calcium pure milk, which debuted at the Expo, was imported from New Zealand, and the original milk protein content reached a new height of 6.0g/100ml. As an innovative product of the Group's oil technology industry chain, SterPure Butler Phytosterol Jelly is the first phytosterol ester jelly in the Chinese market.
In addition, the group's nutritional oil brand Shaniya and professional baking powder brand Baiyi also made a blockbuster appearance. Shaniya selects high-quality raw materials from Malaysia and Indonesia, adopts advanced production technology and strict quality control, and is committed to providing dairy companies with special oils for infant formula that are closer to breast milk lipids, bringing another breakthrough to the infant formula industry. White wing muffin mix, cupcake mix and other products are imported from Australia, so that consumers can easily enjoy the fun of baking.
On the day of the opening ceremony, Yihai Kerry Arowana officially signed a strategic cooperation agreement with Papa Candy, a leading brand in the handmade toast industry, and the two parties reached a strategic consensus on customizing the use of wheat flour for Crane brand Japanese bread, a high-quality product of Yihai Kerry Arowana flour production line, to build an exclusive green supply chain for Papa Candy. In this cooperation, Yihai Kerry Arowana will be stationed in more than 450 stores of Papa Candy across the country, which is conducive to further expanding the market share of Yihai Kerry Arowana baking powder, and will also bring a qualitative leap to the upgrading of raw materials in the baking industry and promote the healthy development of the baking industry.
Practice green and low-carbon with actions to build a sustainable future
Under China's "dual carbon" goal and the trend of green consumption, carbon reduction is no longer a choice in front of enterprises, but a solid compulsory course. In addition to showcasing a wide variety of products, Yihai Kerry Arowana's green environmental protection initiatives were also unveiled at the CIIE.
Yihai Kerry Arowana has always run through the concept of sustainable development in the operation process, implements green and low-carbon practices everywhere in the whole industry chain, promotes the virtuous cycle of symbiotic development between the enterprise and the environment, and strives to build a resource-saving and environment-friendly grain and oil enterprise. In the "2022 Sustainability Report", the company clearly put forward the goal of net zero emissions: strive to achieve net zero greenhouse gas emissions by 2050, and start to study and formulate a net zero emission roadmap and timetable in line with its own development plan from 2023.
In 2022, the company reduced greenhouse gas emissions by 958,600 tons of CO2e by using 194 energy-saving and emission reduction projects with an investment of 220 million yuan, using 345,000 tons of biomass energy (rice husk), recycling 11.16 million cubic meters of biogas, and using 38,329 MW.h of photovoltaic power.
In addition, Yihai Kerry Arowana actively builds a green and low-carbon recycling system, and innovatively develops new industrial models such as "rice circular economy, wheat deep processing, soybean deep processing, corn deep processing, palm oil deep processing, and green recycling of oil by-products", so as to comprehensively utilize valuable food resources and promote green and low-carbon development while increasing the added value of products.
With its outstanding performance in actively promoting the combination of sustainable development concepts and corporate strategies, Yihai Kerry Arowana has rapidly improved its ESG rating performance from mainstream international rating agencies, leading the industry. In July this year, the company's MSCI ESG rating was upgraded to BBB in December last year, and was upgraded to A in June this year, which is the best result in China's grain and oil industry at present, and is also in the forefront of the food industry in the same group.
It is worth mentioning that as a grain, oil and food enterprise closely connected with the "Three Rurals", Yihai Kerry Arowana has always paid attention to the development of China's rural areas, continued to give full play to its own advantages, and deeply participated in the national rural revitalization work. The company regards order agriculture as a new engine to help rural revitalization, and develops a variety of order agriculture such as rice, wheat, soybean, sugar beet, millet and other places in Panjin, Jilin, Mishan, Nanchang, Wuhan, Wuhu, Yanzhou, Weixian, Xing'an League, Qiqihar and other places.
Yihai Kerry Arowana will continue to respond to national industrial and economic policies, give full play to its own brand, scale, R&D, talent and other advantages, adhere to the research and development concept of nutrition, health and safety, combine the latest research results of food, nutrition and other disciplines at home and abroad with the dietary characteristics of the Chinese people, continue to provide more nutritious, healthier and safer high-quality grain and oil products for the Chinese people, and contribute to the development of China's grain, oil and food industry.