He has devoted his life to planting high-quality Tieguanyin, in order to enter the international market, he spent six years to turn the tea brick into a gold brick, did not expect this move, actually brought him more than 5 million yuan of income, relying on the tea brick he shines in the international market, and now the annual sales are as high as hundreds of millions of yuan.
How did he turn a tea brick into a gold brick? What is the difference between tea sold overseas? In this issue, Ziya Children's Fun Sannong Gets Rich will take you to see how Lin Yangwen made gold from tea.
Tieguanyin is exported overseas
Lin Yangwen is a native of Anxi County, Quanzhou City, Fujian Province, Anxi County has a history of hundreds of years of tea planting, is the birthplace of tea, with the passage of time, Tieguanyin tea has gradually entered the international market.
Lin Yang has been growing tea for more than ten years, and his rich experience tells him that the best quality tea should be picked before and after the cold dew, and the tea juice produced at this time is thick and the aroma is stronger.
Although at this time the picking of tea is tight and the task is heavy, but he has not relaxed the standard of tea picking, he has high requirements for the workers to pick the tea leaves, he requires the workers to pick the tea is only the young leaf part, if the older part is also picked, the taste of the tea will become bitter rather than fragrant.
The freshly picked leaves must be made into finished tea immediately, and after more than 10 complex processes such as drying and drying, it finally becomes the Tieguanyin tea that consumers are familiar with.
Lin Yangwen has been picking tea, making tea, and selling tea for more than ten years, until the emergence of a new sales channel in 2015, which allowed him to see new business opportunities.
This year, a colleague approached him because he didn't have enough supplies and wanted to buy tea from him. Lin Yang was very surprised, what was the reason why his peers sold 50,000 catties of tea for 100 million yuan?
After learning about my friend, I learned that my friend was in the tea export business, and the price of tea sold abroad was seven or eight times higher than that sold in China, or even ten times. This number surprised Lin Yangwen, but at the same time, he also realized that if he could open this sales channel, 100 million was not much, and he could make a lot of money from it.
In fact, tea has been a product of foreign export trade as early as a thousand years ago, but Lin Yangwen has only specialized in the domestic market for many years, and does not know the trend of international tea trade, can he successfully open the international market?
In fact, as early as 2016, after helping his peers complete that order, he built a tea experience hall near his tea garden, where you can experience every step of Tieguanyin tea making.
The tea export business in Anxi relies on overseas Chinese or Chinese traders who have lived abroad for a long time, because they know enough about tea culture and overseas market demand, which plays a great role in exporting overseas tea business.
Lin Yangwen also took a fancy to this and invited them to come to the experience hall to participate in the tea-making process. The pictures and texts taken by customers when they come to the experience hall have become the material for promoting tea.
Although foreign consumers have not come to China, they can also see the production process of Tieguanyin tea, and are attracted by the tea culture that has been inherited for thousands of years.
Lin Yangwen's publicity soon made his Tieguanyin sales skyrocket, but he did one more thing, so that his Tieguanyin exports increased by as much as 3 times, what did he do?
Tea leaves give birth to golden flowers
The man relied on unusual publicity channels to sell his Tieguanyin tea overseas, but in order to meet the requirements of customers, he had to do something that no one else had done, could she succeed in this matter?
The number of traders he cooperated with gradually increased, and he received some unusual tea orders. These customers want to buy some flower and fruit tea or tea with Chinese herbs.
When Lin Yang heard the customer's request, the first thing he thought of was the golden flower on the tea. The goldenrod in tea is actually a kind of bacteria produced during the fermentation of tea leaves.
The scientific name is Coronary Spaniculus, which is a beneficial bacterium, which can decompose the large molecules in the tea that are not easy to be absorbed by the human body into small molecules, making it easier for the human body to absorb, not only that, but the taste is also sweeter than ordinary tea, and the bitter and astringent taste is less.
Therefore, this kind of tea with golden flowers is also more expensive than ordinary tea. However, it is not easy to make tea "gold", it depends on the old tea that has been stored for many years as the base tea, and the appropriate temperature and humidity of the tea are strictly controlled to make it produce golden flowers under natural conditions.
Most of the teas with golden flowers on the market are black tea and Pu'er tea, and almost no one in the industry uses Tieguanyin, let alone large-scale production.
But he wants to try something that no one else can do, and he wants Tieguanyin to bloom as well. Lin Yangwen carefully selected the strains and found experts and professors to learn the cultivation method.
He also found a right-hand man, Lin Maoan is a well-known local Tieguanyin tea maker, and he believes that with his joining, Tieguanyin will get twice the result with half the effort.
But they have tried sixty or seventy times together, but no matter how to adjust the temperature and humidity, Tieguanyin tea has never been able to produce golden flowers in a large area. Was his decision wrong?
Although he failed many times, he was still unwilling to give up, and felt that since a small part of the golden flowers could come out, it showed that Tieguanyin was not completely unsuitable.
He regrouped, and after repeatedly comparing the differences between Tieguanyin tea and black tea and Pu'er tea, he soon found the key point. In order not to affect the appearance of high-quality Tieguanyin when making tea, the tea stalks will be picked out in the factory.
This leads to the fact that after being pressed into tea bricks, the gaps between the tea particles are reduced, and it is difficult for the golden flower to reproduce. This small tea stalk is the problem, so when he produced Tieguanyin tea bricks again, he added this tea stalk to it.
He believes that the tea stem itself is lignified and fibrous, and the core in the middle of the tea stem itself has penetration, and the tea brick becomes hard after adding the tea stem, and there will be a certain void in the tea brick, which is conducive to the penetration of air, so it is suitable for the growth of golden flower.
Just when Lin Yangwen felt that he would definitely be able to send out golden flowers this time, the improved Tieguanyin tea still made him lose hope, could he succeed?
Innovative teapots, sales skyrocketed
The man wanted to make gold in the tea, but he tried again and again, and none of them succeeded, and when he found the right way to try again, the reality poured cold water on him again, can he succeed?
In order to produce Tieguanyin Jinhua on a large scale, he spent a lot of money to purchase two machines for making tea bricks, but when he really used it, he found the disadvantages of this machine.
If it is pressed too firmly, the tea bricks will not be able to bloom, and if they are pressed too loosely, they will be fluffy, this situation makes him in a dilemma, and after thinking twice, he still returns to the original artificial tea making of tea bricks.
The two workers cooperate with each other to hammer the tea bricks layer by layer. The tea bricks made in this way leave plenty of room for the golden flower to grow.
After more than three years of research, in 2019, he finally developed the golden flower naturally fermented with Tieguanyin as the base tea, and 70% of the Tieguanyin in his hand can emit golden flowers.
Tieguanyin Jinhua tea has a peculiar appearance, the golden flower is hidden between the Tieguanyin tea like emitting golden light, coupled with the unique taste of tea when sprinkling a faint fungus fragrance.
It attracted many traders to come to him to cooperate, which made his "gold mine tea" quickly sell well in Southeast Asia and other regions. In 2020, the appearance of a person made Lin Yangwen's tea exported to Europe and other places. How did he do it?
This year, he met Lin Zhenzong, who had worked in an import and export trading company, and he knew many customers who were engaged in international trade business. Lin Yangwen wanted to get acquainted with him and sell his tea to more countries.
After the two got acquainted, Lin Zhenzong also brought him a new message. When Lin Zhenzong contacted a customer before, the customer told him that it was the same tea, why it was very fragrant when drunk in China, and it would become bitter when he bought it and brewed it himself?
After hearing this, Lin Zhenzong sent the Chinese tea set to a foreign customer and taught him how to make tea, but the foreign customer felt that it was very cumbersome and gradually lost patience.
For foreign consumers, they really can't learn the traditional way of making tea, so how can they taste the sweetness of tea in a simple way?
Lin Yangwen knows that the cultural background and living habits of foreign countries are very different from those in China, and if he wants foreign customers to drink delicious tea, he must change his mind and specially develop a tea "artifact" suitable for foreign consumers.
For this "artifact", Lin Yangwen and Lin Zhenzong often studied together, and really let them develop a simple, fast and convenient teapot.
This teapot has a special tea container, put the tea leaves in, the water vapor will soften the tea leaves after boiling, and the boiling water will be washed to the top of the pot, sprayed down to soak the tea leaves, and slowly form a tea soup.
The tea brewed in this way can fully stimulate the aroma of the tea, and the nutrients can also be fully released, and the boiled tea will not have a bitter taste.
As soon as this teapot was launched, it was sought after by foreign consumers, and a small teapot not only changed the way of drinking tea, but also allowed foreign consumers to have a deeper understanding of tea culture.
In 2022, Lin Yangwen's Tieguanyin tea has been sold to most countries around the world. Annual sales are as high as hundreds of millions of yuan! The above is all the content of this issue, we will see you next time.