The price reduction is around 40,000, and the Japanese mid-level car "huddles for warmth"?
There has always been a saying in the car market that "those who get the intermediate car win the world", and the intermediate car largely carries the image grade of the brand, and also reflects the technical content of the brand and the interpretation of the sense of luxury. So according to this statement, it can indeed be further confirmed that today's Japanese cars are declining as a whole under the impact of the Chinese brand army, and the trend of losing is declining.
Because Camry, Accord, and Teana, the most representative Japanese mid-level cars (what?) You can still think of Artez! At present, there is generally a preferential degree of about 3-40,000 yuan, that is, it has relied on price reduction to survive. Let's take a look:
Camry
In September, GAC Toyota announced that its sales data for August was 79,757 units, of which Camry sold 19,737 units, an increase of 12% month-on-month. However, despite the sales performance, this generation of Camry is the most stable among Japanese mid-level cars, and now this main model has also given a cash discount of about 34,000 yuan, which is equivalent to an 8.1% discount.
Camry has a variety of powertrains of 2.0L/2.5L gasoline and gasoline-electric hybrid, after the price reduction, the cheapest car is the 2023 2.0E Elite Edition, which can be won for almost 145,800 yuan, and if you buy the entry-level model of the hybrid version, the original price of 209,800 yuan for the 2022 Shuangqing 2.5HE Elite PLUS version currently requires 175,800 yuan.
Accord
After the new generation, the Accord sold well, selling 15,338 units in September. However, this is also based on the fact that it is discounted within half a year of listing. The new generation of Accord was officially launched on May 20 this year, and it can now enjoy a cash discount of up to 45,000 yuan. It is equivalent to a 7.7% discount.
The new generation Accord has a more sporty design, a more youthful appearance, and a more refined interior after a complete refresh. After the current discount, the original price of the 2023 260TURBO Comfort Edition is 179,800 yuan, and the current price is around 150,000 yuan. However, this generation of Accord Hybrid has not yet arrived, but it is also good to be able to sell the discontinued and current previous generation model (2022 model), because the discount is very strong.
Nature
Teana can currently enjoy a cash discount of up to 45,000 yuan. It is equivalent to a 7.5% discount, but despite this, the sales performance is still not as good as that of Accord and Camry. After the discount, the entry-level car 2022 2.0L XE pure version costs 134,800 yuan, and the 2.0T model with more technical gold content and stronger power, the original price of the 2022 2.0T XL premium version is 216,800 yuan, and now it is almost in the early 170,000 yuan. But to be honest, even this is still relatively uncompetitive, and the price reduction is still not ruthless enough.