In recent years, live streaming has become an emerging e-commerce model, attracting a large number of anchors and consumers to participate. Through the live streaming platform, streamers can display their products in real-time and interact with their audience, thereby boosting sales. However, with the popularity of live streaming, some anchors began to try various sidekick behaviors to attract audiences, which caused widespread controversy.
First of all, some streamers use vulgar, violent, and other indecent content during live broadcasts to attract viewers. They tease the audience through words or actions, and even make sexual innuendos, to gain more attention and traffic. This kind of behavior not only violates social morality, but also has a bad impact on young audiences. However, at present, the platform is not clear about how to deal with this kind of behavior, resulting in some streamers being able to go unpunished.
Secondly, some anchors make false propaganda in live broadcasts to mislead consumers. They exaggerate the efficacy of their products and even make up false stories to entice viewers to buy them. This kind of behavior not only harms the rights and interests of consumers, but also undermines the level playing field in the market. However, the current platform does not regulate false propaganda enough, resulting in some streamers being able to continue to engage in such behavior.
In addition, some streamers infringe on the intellectual property rights of others by committing infringements during live broadcasts. They use other people's music, videos, and other content without authorization, or steal other people's trademarks, patents, and other intellectual property rights. This kind of behavior not only harms the rights and interests of the original creators, but also undermines the protection system of intellectual property rights. However, at present, the platform does not crack down on infringement enough, resulting in some anchors can continue to engage in such behavior.
In response to the above problems, some people called on the platform to strengthen the supervision of live streaming and ban the account for violations. They believe that only through strict supervision can the market order of live streaming be maintained and the rights and interests of consumers can be protected. However, there are also those who believe that platforms should give anchors a certain degree of freedom and should not interfere too much with their creation and expression. They believe that only by keeping the platform open and inclusive can they attract more streamers and viewers to participate.
For platforms, how to balance regulation and freedom is a difficult problem. On the one hand, platforms need to strengthen the supervision of live streaming and ban accounts for violations to maintain market order and consumer rights and interests. On the other hand, the platform also needs to give anchors a certain degree of freedom and encourage them to innovate and create. Therefore, the platform should establish a complete regulatory mechanism to deal with violations in a timely manner, and at the same time give anchors a reasonable degree of freedom.
In addition, the government and relevant departments should also strengthen the supervision of the live streaming industry. They should formulate relevant laws and regulations to clarify the code of conduct and accountability mechanism for live streaming. At the same time, they should also increase law enforcement in the live streaming industry and crack down on violations
To sum up, as an emerging e-commerce model, live streaming has attracted a large number of anchors and consumers to participate. However, the side-kicking behavior of some streamers has caused widespread controversy, and some people have even questioned whether the platform should ban these behaviors. In response to this problem, platforms should strengthen the supervision of live streaming and ban accounts for violations. At the same time, the government and relevant departments should also strengthen the supervision of the livestreaming industry, formulate relevant laws and regulations, and clarify the code of conduct and accountability mechanism. Only through strict supervision and a reasonable degree of freedom can we maintain the market order of live streaming and protect the rights and interests of consumers.