She was a female boss with a house and a car with an annual income of one million, in order to inherit the ancestral sugar craftsmanship, she returned to the small county from the big city, and she also fell to the bottom after seven years of entrepreneurship, but she did not lack the courage to start over. Now the turnover of her offline store has reached 300,000 yuan in one day, and the two-hour live broadcast can also earn more than 500,000 yuan, and the company's annual sales are as high as 10 million!
What did she experience on her entrepreneurial journey? How did she come back to life through traditional craftsmanship? In this issue of Ziya Children's New Farmer Observation, I will take you to see how a returning girl overcame all the way to "boil" her wealth.
The female boss returned to her hometown to start a business
Born in Danzhou City, Hainan Province, in an ordinary farming family, after graduating from university in 2011, she and her husband ran a denture factory in Shanghai, not only earning millions a year, but also buying a house and a car in Shanghai.
But when she returned to her hometown to visit relatives in 2013, her father's words touched her deeply. My father hopes that the ancient sugar-making skills that have been passed down from generation to generation in the family can also be inherited in Wu Shaoyu's generation.
She grew up watching her father use the ancient method of making sugar, and she knew her father's dedication to the family craft, but she agreed to return to her hometown to carry forward the sugar making process, in addition to the inseparable feelings, there were also business opportunities she saw in it.
Since the Tang Dynasty, the earth sugar has been used as a tribute, and has been well known by the people of the world, and it has a history of more than 1,000 years.
Soil sugar is made from sugarcane, which is the pillar industry of Danzhou City, which is located in the tropics, with superior natural conditions and a strong and long history.
In fact, many sugar factories have valued the huge business opportunities hidden in the ancient sugar production, but in order to reduce costs, the factories have streamlined the steps when making sugar, and the local sugar made by the machine has never had the taste of handmade local sugar, and now only a small number of farmers use the ancient method to boil it themselves at home.
Wu Shaoyu did an investigation before starting a business, she compared Danzhou soil sugar with soil sugar all over the country, she found that the same ancient method of sugar, other places can sell a pound of soil sugar ranging from 40 to 80 yuan, and some can even hundreds of yuan, and her hometown of soil sugar because only facing the local farmers' market, so a pound can only be sold for 5 yuan.
Seeing the huge price disparity, she made up her mind to return to her hometown to start a business. For Wu Shaoyu's decision, her husband did not hesitate at all, supported her without hesitation, and returned to his hometown with her to start a business.
Wu Shaoyu's husband Jiang Longji clearly knows that the times are changing rapidly, but only traditional handicrafts cannot be replaced, and the ancestral handmade sugar making process of his wife's family is rare and valuable.
If Wu Shaoyu wants to return to his hometown to start a sugar business, the first step is to buy a large amount of sugarcane as raw materials. In the past, the planters used to sell their sugarcane to sugar mills, but she used two tricks to get the farmers to think of her first when they sold their sugarcane.
High-quality soil sugar suddenly changed
The peasant girl changed her fate by learning, and broke out of her own world in Shanghai, but she didn't expect her father's words to make her resolutely give up everything that the big city has, go back to inherit the family business of her ancestors, and when she harvested sugarcane, she skillfully used two tricks to easily solve the problem of not receiving sugarcane, how did she do it?
Wu Shaoyu's first method is to harvest unlimited amounts of sugarcane. Large sugar factories are generally in high demand, buying several tons at a time, and farmers have to cut them for days on end.
When the sugarcane is cut down and exposed to the wind and sun, it will cause water loss, which will invisibly reduce the weight of the sugarcane, thus reducing the income of farmers.
Wu Shaoyu is different, she collects sugarcane every day and sells it to her, which not only ensures the quality of the sugarcane used every day, but also avoids the loss of sugarcane by farmers.
The second way is to increase the purchase price. The sugar factory collects sugarcane from farmers for 500 yuan a ton, but she adds 20 yuan to it. Bought for 520 yuan, so that the farmers are scrambling to sell her their sugarcane.
In December 2013, she spent 300,000 yuan to build a sugar factory in her hometown. Sugarcane is not the same variety as the fruit cane you usually eat.
The most obvious difference is that the fruit cane has more water and softer water, which is suitable for empty consumption, while sugar cane is high in sugar and coarse in fiber, because it is hard and does not taste very good.
In December 2014, the first batch of sugar from Wu Shaoyu Sugar Factory was produced, and both the quality and taste were very good. But how do you sell these local sugars?
She thought of a sales method that brought more than 200,000 yuan of orders for her local sugar, how did she do it?
Wu Shaoyu knew that if he wanted to sell high-priced local sugar, he had to break the traditional sales model so that consumers all over the country could taste Danzhou local sugar. So in the first year, the soil candy worth more than 100,000 yuan was given away by her.
She set the price of soil sugar at 45 yuan a catty, which is several times the original. But because her products are of high quality and taste good, she has met many distributors and reached cooperation with many companies through friends introducing friends.
It was also at this time that she met Li Shuyin, and the two reached a pleasant cooperation through a friend's introduction, but before she was happy for a few days, Wu Shaoyu received an urgent call from Li Shuyin.
Li Shuyin told her that there was something wrong with the new batch of sugar, and all of them had grown hair and spoiled, what was going on? How can good sugar go bad?
It turned out that due to the increase in demand and production at that time, it was the rainy season, and there was not enough sun to dry, which led to the mildew and deterioration of sugarcane.
It was because of this rainy season that the soil sugar that Li Shuyin bought back was moldy, after Wu Shaoyu learned about this situation, the decision she made at the moment brought her greater wealth, how did she do it?
Traditional skills bring great wealth
She faced a crisis of trust between dealers and consumers, but she only used one trick to win their trust and bring greater wealth to herself, but as if God's test of her was not over, and a bigger crisis struck again, how should she deal with this?
After discovering this situation, Wu Shaoyu didn't say a word, recalled all the problematic products, he believes that whether it is a business or a person, you must have a reputation, although consumers have bought back, most of them have been unpacked, but it is their own reasons that cause consumers to have a bad experience, she must be responsible for the consumers who trust her.
Although this batch of sugar caused her to lose more than 200,000 yuan, it also made her a blessing in disguise and won the recognition of distributors and consumers. It has also allowed dealers like Li Shuyin to buy goods from her from two or three hundred thousand at the beginning to millions now, all because of their trust in her.
After this incident, more and more people came to her to buy sugar, and she also took the opportunity to develop some new types, and she often took these products to participate in exhibitions all over the country, so that Danzhou local sugar was known by people all over the country, which not only accumulated contacts but also broadened sales channels.
In June 2016, Wu Shaoyu established a professional cooperative, which became the largest local ancient sugar processing factory. Just when she thought that everything was going in a good direction, she didn't know that a disaster quietly came.
In August 2016, a sudden flood washed away all her years of hard work, and she lost more than 800,000 yuan overnight.
The heavy rain put Wu Shaoyu's whole family in an embarrassing situation, which was a catastrophe for her, and she still remembers that the family only had 1,200 yuan left, and she locked herself at home for a year and rarely went out.
Seeing Wu Shaoyu so decadent, her husband offered to sell the real estate in Shanghai after the Spring Festival to support her to start a business again. With her husband's understanding, she adjusted her emotions and started again.
She took the money from the sale of the house, rebuilt the sugar factory, and upgraded the factory to make her products richer and better quality. In July 2019, Wu Shaoyu adopted a new sales model, which increased his company's sales by 30%.
There is a tourist attraction near her sugar factory that is full of tourists, and in order to attract them, she built a "traditional local sugar exhibition hall" near her sugar factory.
Visitors can not only learn about the production process of local sugar, but also make it themselves. In addition to offline promotion of her local sugar, she also opened an online live broadcast to introduce her products to netizens across the country, and the products she sold were coaxed by consumers every time she livestreamed, and she sold more than 500,000 yuan of products in two hours of live broadcast.
With more and more demand, she also transferred 800 acres of land to grow her own sugarcane, and now her sugarcane base has an annual output of more than 8 million catties, and the annual sales of soil sugar have reached more than 10 million yuan. That's all for this issue of New Farmer Observation, and we'll see you next time.