Postmodernism was born in the 60s of the 20th century, as a fusion of a variety of artistic concepts, trends of thought, forms and styles, and its distinctive anti-traditional characteristics make it an important school in the history of the development of visual art design.
In contemporary times, with the integration and penetration of media, postmodernism has been integrated into the form of film, which is characterized by the rebellion against modernism and the deconstruction and reinterpretation of old-fashioned ideas.
Pop art has developed greatly in this trend - contrasting colors, alternating between order and disorder, uncertainty and rebellion, deformation and repetition are very vivid in the animated characters of Spider-Man: Into the Spider-Verse.
As early as the 20th century, Pop Art became an art movement that liberated individuality and emotion, and gradually gave birth to a number of artists and a variety of art styles: Keith Haring's rough outlined street art, Murakami Takaaki's bright and intense color vision, Blake's collage art, Roy Lichtenstein's cartoons, Andy Warhol's repeated compositions, etc.
Pop artists represented by Andy Warhol were the first to apply animated characters to their works, and animated characters, as a way to oppose expressionism and modernism, became the cornerstone of pop art into films.
In the author's opinion, there are commonalities between pop art and animation: animation is attached to the communication media, as an appendage of the medium, and is linked to the public, trends, fashion, and the market;
Pop art, on the other hand, has fashion elements, diverse styles and strong colors, allowing art and media to dialogue and enhancing the connection between art and life. The application of pop art to animated films can make the characters of animated films more three-dimensional and the pictures more vivid.
The IP image of Spider-Man has been used in film and television creation many times, and the public is already familiar with its story background and character settings, and whether Spider-Man still has mining value has also become a hot topic of discussion in the director industry.
Director Bob Perciketty was also worried about the adaptation value of the film when he took over the animation, and it was not until after seeing the worldview setting of the film that the production team had the confidence to shoot the story well.
The artistic style of the whole film is based on pop art, using a large number of pop art expressions to show its unique aesthetic design style. First of all, at the beginning of the movie, the main creative team used the collage style of pop art, explaining the goddess holding the torch in geometry, color blocks, collage, glitches, repetitions, polka dots and other pop art forms, and showing the visual language used in the film.
In the feature film, the film uses the animation form of three shades to superimpose the three-dimensional model with hand-drawn lines, and uses the unique performance frame, speed line, polka dot line, explosion effect and other elements of the comic to the extreme, so that the picture of the whole movie has a unique sense of pop visual art while retaining the three-dimensional animation three-dimensional composition effect.
This pop vision adds a difference to the film, dividing the time and space separation between the era background and the characters themselves, so that the audience can quickly enter the parallel universe of the film.
In terms of narrative, the film has a structure that runs throughout, that is, the repetition of content, repetition is one of the manifestations of pop art, there are 7 character confessions in the film, and the picture uses the expression of grid and repetition composition and the narrative technique of content repetition to narrate the story to the audience.
Although the narrator has changed, the content of the narrative is actually the same, and the narrative structure of the film realizes the repetition of the fixed law of "spider-witness-guardian", taking the 7 Spider-Men as the subject and the process of turning into Spider-Man as the object.
The picture follows the law of only changing the subject and not the object, so that the narrative technique is repeated to deepen the impression of the audience, so that the audience can understand the unchanging law of "the established route of the birth of Spider-Man", so as to enhance the impact and immersion effect of the work, and let the audience have a deep emotional substitution.
Through the repetition of this subjective shot, the film allows Spider-Man to show a strong sense of self-style and personality as a guide, leading the audience to become familiar with the background setting of the characters and creating a pioneering artistic temperament.
This treatment allows the audience to substitute for the role to achieve a synaesthesia effect, arouse the audience's emotional resonance, strengthen the audience's impression of the film's worldview, and open up more space for the film's narrative.
In terms of picture content, Pop Art is presented in this film as a pioneering visual effect, which runs through the whole film, and at the same time, deconstructs the sensory dimension experience of previous animated films, so as to improve the artistic effect of animation.
In addition, the film uses this kind of pop visual symbols combined with film to present the audience with a highly innovative and exploratory animation genre.
