As we all know, the Shopify platform itself is no traffic, and without traffic, the product has no exposure, so Shopify's merchants need to promote their own products, attract traffic, then how to promote products has become a problem that merchants focus on, this article I will give a detailed answer to this question.
01
Search Engine Promotion (Google/Bing) Act
Search engine promotion method is the most basic and common brand promotion method, which can make merchant keywords most effective to contact target customers, which is also the first choice of Shopify product promotion, which is represented by Google and bing.
Image source: Baidu Images
Simply put, as long as you search for the keywords you provide, you can see your products, so as to achieve the direct promotion purpose, of course, this is the simplest promotion method, in order to improve the promotion efficiency also needs to be continuously optimized.
02
SEO (Search Engine Optimization) Law
Compared with paid promotion, traditional SEO (search engine optimization) is the only low-cost drainage method, which can effectively reduce costs and increase Shopify store traffic in the long term through search engine optimization.
Good SEO techniques include a personalized homepage, trendy title tags, and engaging content, which requires stores to pay attention to the maintenance and construction of their own stores.
03
Community Operations (Facebook/Twitter) Law
Community marketing is an online marketing method that develops user connection and communication more closely on the basis of online community marketing and social media marketing.
Generally speaking, it is to use some social media platforms, such as Facebook, Twitter and other platforms, to include themselves and their fans in one or even several communities, and publish relevant information about products in the community to achieve two-way interaction with fans and attract fans to buy.
04
Influencer Marketing (YouTube/INS) Act
As the name implies, the influencer marketing method is to find Internet celebrities who meet the temperament of the product on YouTube, INS, TikTok and other platforms to cooperate, customize content or advertising placement according to product positioning, and use their accounts and fans to attract traffic to the product.
This can effectively increase brand awareness and fan traffic, but in the context of the uneven quality of Internet celebrities, the choice of Internet celebrities is very cautious.
05
EDM (Email Marketing) Law
EDM method refers to the collection of customer mailboxes and regular sending of emails to target customers, the establishment of a one-way communication channel, directly conveying relevant product information to them. This approach increases consumer loyalty, expands leads, and increases conversions and sales.
It's a very effective way to help you drive more traffic and convert leads into buyers.
06
Content Marketing Law
This approach is mainly to enhance user stickiness by providing quality content and building your own professional image. The main operation is to create an exclusive information column or brand blog on Shopify as an exclusive channel for publishing content to attract more users to visit and share.
The detailed steps can be divided into: setting up a blog, publishing high-quality blog content, and promoting your blog.
07
Pinterest Social Law
Known as a "visual discovery engine," Pinterest is a platform to provide users with ideas and inspiration, as well as a potential option for product promotion.
Businesses can create their own footprints by publishing posts such as images, videos, product information, and more. Customers can visually understand the product during the process of collecting the Pin image, and then click on the Pin image to directly visit the relevant website to get more information, and even shop directly on the platform!
08
Reward effect method
The so-called "reward effect" in psychology means that when people make a decision, if it is proved to be correct and produces a good result, and brings some kind of privilege or surprise, the brain will send out a "reward" signal. The reward signal stimulates the brain to release dopamine, and elevated dopamine directly affects mood, causing the person to act accordingly again.
Used in product promotion is to launch discounts or giveaway promotions, so that the actual purchase amount is lower than the customer's expected amount, which will make the customer's brain receive a "reward" signal, so that the customer has pleasure, thereby generating a long-term purchase desire.
To succeed in Shopify's competitive market, you need to have a good promotion strategy. Here are some effective ways to promote it, I hope it can help you.