Jingdong procurement and sales shouted Li Jiaqi "choose one of the two", not allowed to pay low prices out of his own pocket? The company responded...
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Netizen: "Is this what he refers to as hard work?" ”
On October 24, #Jingdong Procurement and Sales shouted Li Jiaqi#rushed to the hot search.
According to Sina Technology reports, some Jingdong procurement and sales personnel publicly shouted Li Jiaqi in the circle of friends to "choose one of the two", saying that JD.com received a lawyer's letter from the brand Haishi, and was complained by the brand that because the Jingdong price of a certain Haishi oven was lower than the price of Li Jiaqi's live broadcast, it violated the "reserve price agreement" signed with Li Jiaqi, and demanded huge liquidated damages.
Many netizens commented, "Li Jiaqi does not allow other platforms to have low prices, and then says that he is the lowest price, high, really high" and "finally understand why the price of Hua Xizi can't come down". Others questioned, "Is this going to be paid today, to get people?" ”
On October 24, the relevant person in charge of the beauty wrist responded to the Beijing Business Daily reporter that Li Jiaqi's live broadcast room has never asked the brand to make any "one of the two", and the pricing power of the goods in the live broadcast room lies with the brand. At the same time, Li Jiaqi's live broadcast room did not sign the so-called "reserve price agreement" with the Hai's brand.
According to previous reports, Jingdong staff said that the aforementioned Hai's products are Jingdong's self-operated products, and their low price is because JD.com has subsidized it out of its own pocket, and questioned the behavior of "choosing one of the two" behavior of the head anchor. According to the lawyer's letter provided by the staff, Hai's side said that JD.com repeatedly violated the contract and directly or indirectly modified the sales price of Haishi's products, resulting in Hai's passive breach of contract in the cooperation contract with other customers, and the risk of huge compensation was imminent. As of press time, JD.com has not publicly responded to this.
According to Fulcrum Finance, a staff member of the Hai's brand said: JD.com forced the price of Li Jiaqi's live broadcast room, and deliberately lowered the price of the product, and repeated multi-party communication was fruitless, resulting in the Hai's brand facing the risk of breach of contract and huge compensation. At present, Jingdong has restricted the background permissions of merchants, basic operations cannot be carried out, and live broadcast items are forcibly added with 5% discounts. Haishi will use legal means to pursue JD.com's liability and the losses caused.
At 18:15 on the 24th, Hai's brand issued a statement saying that it had not signed any "reserve price agreement" with the channel pointed out by a Jingdong procurement and sales personnel, and the information was false. Jingdong Procurement and Sales did not negotiate with the brand, unilaterally lowered the price of the product without authorization, and still refused after the brand owner clearly expressed its disagreement. The loss of each oven sold at a lower price is borne by the Haishi brand, not the platform subsidized expenses as claimed by JD.com. At present, the company has launched evidence collection and relevant legal rights protection work.
While netizens were arguing about the "Jingdong procurement and sales shout", some media found that after the previous 79 yuan eyebrow pencil incident, Li Jiaqi's live broadcast room once again broadcast the goods Hua Xizi after 43 days, but Li Jiaqi himself did not appear on camera to explain the goods for the Hua Xizi products. As of 12:08 on October 24, the number of views in the live broadcast room has exceeded 10 million.
Previously, on September 10, when Li Jiaqi introduced the 79 yuan Hua Xizi eyebrow pencil live, he saw netizens leave a message saying that it was expensive, replying to netizens that 79 yuan eyebrow pencil could not afford to buy it because he did not work hard enough, and at the same time was exposed that 79 yuan eyebrow pencil was only 0.08g more expensive than gold, causing the majority of netizens to think that Li Jiaqi despised ordinary people, created anxiety and inflated commodity prices.
In the early morning of September 11, Li Jiaqi posted a blog post apologizing, and released an apology video on the evening of the same day, saying that his inappropriate remarks disappointed everyone, and he would also reflect on why he set out in the first place and how to serve more girls well, and thank everyone again for their criticism and supervision of him.
It is reported that before the 79 yuan eyebrow pencil incident, Li Jiaqi Weibo had 30.435 million followers, and as of 11 o'clock on October 24, the number of fans was 28.747 million, and the number of fans dropped exceeded 1.68 million.
Editor丨Wang Naixin Comprehensive Beijing Business Daily News (Reporter He Qian), Bailu Video, The Paper, Sina Technology, Fulcrum Finance
Picture丨Beijing Business News, Bailu video screenshot, Sina Weibo screenshot, Li Jiaqi live broadcast room screenshot, OneImage