With the popularity and development of the Internet, e-commerce shopping has become people's consumption habits. Traditional e-commerce sales thinking can no longer effectively carry out marketing, while emerging business models are blooming, major platforms are innovating business models to improve marketing effects, an excellent business model can easily drive the successful rise of the platform, while obtaining high traffic and sales. So, what makes a good business model? Today I'm going to break down a powerful business model – the union queuing model.
What is Union Queuing Mode?
1. The union queuing model is a mode that can promote consumption, which is suitable for online shopping and offline physical store consumption.
2. After reaching the specified consumption amount, the user can get the union cashback, and the platform will deposit a certain percentage of the cashback amount into the union bonus pool.
3. The union points obtained by users through shopping or consumption can make them eligible to participate in the cashback of the union bonus pool.
4. The bonus pool includes static and dynamic bonus pools, which are distributed according to the cycle of users' purchase of products and through new pulling.
The cost and profit of each product are different, usually there is a profit range of 20% to 60%, for products with higher profits, we can withdraw 10% to 30% of the profit, put it into the static bonus pool for periodic lock-up release, for the dynamic part, we will release it in accordance with the direct push dividend, the recommended acceleration ratio part is all released, and the periodic way to accelerate the release of some queued orders.
For example, the platform puts 30% of its turnover into the dividend pool every day for dividends.
Users only need to purchase products in the mall to participate, and the platform sets different lock-up cycles according to the profit of the product. For example, the lock-up cycle of a product with a profit of 70% is one week, and the lock-up cycle of a product with a profit of 30% is one month, assuming that two people buy at the same time, you buy a product worth 1,000 yuan, but the product profit is only 30%, then the allocated lock-up cycle is one month, and I also bought a product worth 1,000 yuan, but the product profit is 70%, then the allocation is a one-week lock-up cycle, a week later, The platform will return me 1000 yuan or even 1100 yuan in full (110% return is recommended), and you are still waiting in line for the reward release, which means that I not only got the free product, but also earned 100 yuan (provided that the bonus in the dividend pool is enough to return, otherwise the return will be delayed)
This kind of one-time return is far greater than the stimulation of the return after return, giving users a different feeling, such as a customer in Guangxi with this model in just 5 months, to achieve more than 500 million flow, the advantage of this model is that it takes advantage of people's pursuit of preferential psychology, through queuing to receive gifts or coupons, attract consumers to spend in the business. This not only effectively increases sales, but also increases customer stickiness and loyalty, and because of the simple operation and clear elements of this model, merchants can easily set and adjust to achieve the best promotional results.
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Disclaimer: This article is only a case study, there is no promotion marketing
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