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Ten days of orders exceeded 10,000, monthly sales were less than 2,000, Baojun cloud "burst cold", cold?
Baojun Yunduo, as an emerging electric model, attracted much attention in the early days of its launch. However, recent data shows that Baojun Cloud seems to be "upset" in the market and does not sell well. According to the report, Baojun Yunduo has exceeded 10,000 orders in the past ten days, but its monthly sales are less than 2,000 units. This situation has triggered deep thinking and discussion among people in the industry.
As an electric model with the concept of "new energy + intelligence", Baojun Yunduo was once placed on high hopes.
However, why is there such a significant achievement in order volume, but there is a significant lag in the actual sales process?
First of all, Baojun Cloud has a certain degree of problems in planning. As an electric model, consumers are most concerned about the range and convenience of charging facilities. However, Baojun Cloud's performance in cruising range is relatively average, and the construction of charging facilities is also relatively lagging behind. This makes consumers hesitant to buy Baojun Cloud, which affects sales.
Secondly, Baojun Cloud may have deficiencies in marketing. Although the figure of exceeding 10,000 orders in 10 days seems very impressive, the failure to reach 2,000 units per month illustrates the problem. Perhaps because Baojun Cloud has not been able to connect well with consumers in terms of publicity. In addition to relying on traditional advertising methods, whether Baojun Yunduo can also adopt more innovative ways to attract consumers' attention and arouse resonance requires further thinking and improvement.
In addition, Baojun Yunduo's position among competitors is not optimistic. At present, the electric vehicle market is highly competitive, and many brands have launched competitive electric models, and Baojun Yunduo is somewhat unable to do so in such a competitive environment. Although Baojun has always been known for its high cost performance, in the face of the product advantages and market share of other brands, Baojun Yunduo needs to increase its efforts to find its own breakthrough.
However, despite a series of challenges and difficulties, we do not think that Baojun clouds have cooled.
As a well-known automobile brand, Baojun has strong strength and technical reserves. We still have hope and confidence in the future of Baojun Cloud. Baojun Cloud can improve and perfect the construction of cruising range and charging facilities to meet the needs of consumers. At the same time, Baojun Cloud can also increase marketing and brand building efforts, and conduct more in-depth interaction and communication with consumers. As long as Baojun Cloud can continue to improve itself, enhance product quality and user experience, I believe it can still get more recognition and support in the market.
Overall, although Baojun Cloud has encountered some problems in sales performance, we do not think that it has been "cold". Baojun Yunduo needs to face up to the problem, improve its products, and strengthen its marketing efforts to enhance its competitiveness. We believe that as long as Baojun Yunduo can continue to improve and innovate, it is still possible to achieve better results in the electric vehicle market. Let's wait and see!
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