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CCTV heavy artillery attacked the star drama bastard cold, Jin Dong, Liu Tao, Zhang Jiayi could not escape the storm
In China's entertainment industry, CCTV heavy artillery has always been a high-profile existence.
As China's national television media, CCTV's star drama "Bastard Cold" this time can be said to have caused a huge storm.
First, let's introduce the background of this show. "Bastard Meets Cold" is a comedy-themed TV series that tells the story of an ordinary person who becomes a red notice because of an accident and is forced to embark on an unexpected adventure. This drama is starring many first-line stars such as Jin Dong, Liu Tao, Zhang Jiayi, etc., with this luxurious lineup, the show is highly anticipated before it starts broadcasting.
However, as the episode aired, viewers found that the show did not meet their expectations. First of all, the plot setting is too banal and unattractive. The plot design of the protagonist turning into a red notice through a chance event is not new, and the adventure in the play has no highlights at all. Such a plot setting is difficult to attract the audience's attention, which has led to the show's ratings falling all the way.
Secondly, the actors' performances also failed to surprise the audience. The addition of Jin Dong, Liu Tao, Zhang Jiayi, these powerful actors should have raised the shaping of the characters in the play to another level, but in "Bastard Cold", their performances lacked highlights.
The actors' acting skills failed to jump out of the fixed image and lacked breakthrough performances, which also led to the audience's sense of substitution for the characters in the play.
In addition, the script of the play has also been criticized. The audience generally believes that the writing of the script lacks delicacy and depth, and lacks grasp on the shaping of characters and the advancement of the plot. The humorous elements in the script are also too blunt to make the audience really laugh. For such a comedy-themed TV series, the importance of the setting and writing of the script is self-evident.
For CCTV heavy artillery, the hit of "Bastard Cold" can be described as a shocking result.
As a state-level television media with strong resources and influence, CCTV Heavy Cannon should have been able to strive for excellence in scripts, actors and productions to create a truly commendable TV series. However, the failure of "Bastard Cold" exposed the shortcomings of CCTV's heavy artillery in script selection and public opinion response.
In addition to the shortcomings of the script, actors, etc., the play also has problems in promotion and marketing. In the current competitive entertainment market, a good drama requires not only good production, but also targeted publicity means. However, "Bastard Cold" did not impress the audience in terms of publicity, and the lack of targeted promotion activities also greatly reduced the popularity and influence of the show.
In general, CCTV Heavy Artillery's "Bastard Meets Cold" this time has many problems in the script, actors and promotion, which led to the failure of the play. As a national television media, CCTV Heavy Cannon should pay more attention to the selection and production of dramas, and make greater efforts in script writing, actor casting and publicity and promotion, in order to truly meet the expectations of the audience and create excellent original works. It is believed that in the future development, CCTV heavy artillery can learn lessons and present more high-quality TV series to the audience.
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