This is definitely the most "vicious" business war in history!
Recently, coconut trees have started to consume male color!
The live broadcast room invited a batch of delicious little fresh meat to dance, which made netizens spring up.
It is worthy of the coconut tree, which has been rubbing the edge, and has never been surpassed, and what surpasses the coconut tree is always the next edge of the coconut tree.
Unexpectedly, after such a toss of coconut trees, coconut water sales are very impressive.
Could it be that the coconut tree, trapped in the 4 billion magic spell, is finally about to rejuvenate? How could the former state banquet drink embark on such a "vulgar" road?
During last year's National Day holiday, Coconut Tree quietly broke into the live broadcast room and frantically challenged the official bottom line.
Four beautiful women wearing tights, holding their own products, twisting their waists and dancing, making the otaku wonder:
Isn't winter coming, why do I still feel so hot?
However, just after a moment of heat, the judge of the live broadcast room rushed to clean up the Internet atmosphere, and he voted for her one by one, and directly broadcast the coconut tree.
Coconut Tree is particularly puzzled: I really love each other with netizens, why did the official cruelly separate us and ask us to accept our lives? Don't!
So, when the ban was lifted, the coconut tree secretly started broadcasting again, this time the netizens didn't even see the corner of the beauty's clothes, and saw the door of happiness slowly closing in front of them.
After the National Day holiday, the coconut tree started broadcasting again, and as a result, the otaku was only five minutes happy, and it was only 5 minutes after the broadcast, and the network cable of the coconut tree was pinched again.
Officials even named and criticized the coconut tree, saying that the coconut tree is bad customs, objectifying women, and hammering the coconut tree to the bottom.
Otaku complained, privately thinking that they met true love on the Internet, but it's a pity that our love is not recognized by the world...
But don't be discouraged, you can always trust the coconut tree, there is always a way for the coconut tree to package this "abuse" into the love that the public loves.
In March this year, the coconut tree live broadcast room came again.
Coconut Tree invited a group of sunny and cheerful big boys, wearing tank tops and shorts to dance aerobics, sweating on spinning, and sprinting from time to time, which is a blood-pumping landscape.
In broad daylight, Langlang Qiankun, everyone is a serious person, just want to buy some coconut water, coconut tree you give me the whole out?
This is your attitude to coconut trees? Your sincerity? Please bring up your greatest sincerity!
Trouble one three five beautiful women, two four six macho men, Sunday beautiful macho group building day, this will help regulate the endocrine of workers, and then promote social and economic progress and national development.
Coconut Tree responds to every request, and as long as the fans ask, they all meet it.
Some people say, every day vest shorts, so honest, easy to get tired, play some tricks between adults, trouble to arrange a few Sven scum suit men.
Coconut: Arrange!
To say that coconut trees can play, even the suit bureau shows the unique "corporate culture" of coconut trees.
This person wears a blazer, that person wears a suit underneath, and the other wears a suit shirt with tight shorts underneath.
The exposed place did not let go, insisting that every piece of meat of the macho man be evenly exposed to 360 degrees under the eyes of netizens.
Some people dislike the macho man's leg hair too much, the coconut tree macho man did not say a word, in order to let you baby a little love, tearfully shaved off his "thousand-year-old marten".
If you think the bottom line of the coconut tree has bottomed out, the coconut tree can only tell you: I can go down again.
Following the popularity of the Coconut Tree boy group, Coconut Tree also set up an offline national tour "model" and moved the live broadcast room to the first floor of the mall.
Is this worth it? Everyone is bound to let this group of young brothers experience the sinister of society.
In the face of such a table of "gluttonous feast", women did not treat themselves as outsiders, immediately opened to eat, directly felt the tight muscles of the macho man, the proud body of the beautiful woman, and the scream almost overturned the entire mall.
However, human joys and sorrows are not connected, men only think that they are noisy, women's happiness they understand, but they do not live to experience happiness.
If they touch it, they will be rewarded with a few big ear scrapers, and if they are invited into the bureau, the education of the police Shu Huang Ai at close range is quite good, and they are afraid that they will accidentally pay for years in prison.
There is no way, they can only stand on the side, hope that Mei quenches their thirst, and do not hate anything else, only hate that they are not women.
If such a tumultuous operation of the coconut tree has made you feel that your pure soul is being tarnished, then you must not have seen the early advertisements.
Compared to the early advertising, the coconut tree is now very convergent.
If the phrase "I grew up drinking" can make you think, the early coconut tree ads just want to tell you:
Please let go of your excess imagination, we Akito do not say secret words, go straight to the hard dish!
In 2006, Coconut Tree launched its first TV commercial, featuring three choppy beauties, holding coconut water from the Coconut Tree brand, bouncing in front of the camera.
Finally, the C beauty stroked her proud curves and shouted out the advertising slogan "Curves are moving, white and tender".
Afraid that consumers will not understand the deep meaning, the offline advertisement of Coconut Tree is a straightforward and easy-to-understand: drink more coconut water every day to make the breasts full.
It is this short sentence that empties the man's wallet, allows the man to scatter the family wealth, and also uses the banknote ability to awaken the wife's second spring.
But they never expected that they would also have a share in this heavenly wealth.
On an ordinary day, they looked at the bus's advertising slogan "I'm afraid it won't work, drink coconut pomegranate juice" and fell into deep thought.
Taking care of women, and not forgetting to care about men's happiness, coconut trees really treat every gender equally, breaking the heart for family harmony.
So, unsurprisingly, Coconut Tree earned his first fine of 1,000 yuan with his own efforts.
But obviously, in the face of rising sales, 1,000 yuan is a punishment, that is simply a stimulant.
In 2016, the new pattern of coconut tree was upgraded, the volcanic rock mineral water was launched, the boss packed the ticket, this product is absolutely unprecedented, no one after, the world's first, both men and women love.
However, for consumers, it is not mineral water that quenches thirst, but mineral water bottles.
Because the coconut tree is packaged in a chest mold bottle, vulgar to the extreme, it is creative, but the sales are not very good.
After all, the essence of this mineral water is all in the bottle, others buy it back and drink it, the bottle can also be recycled, it can be said that it costs a lot of money, and it is addicted to N.
Now, the physical evidence is also available, can it be said that the public brain makes up too much? Unsurprisingly, the coconut tree was scolded to the point of blood.
But the coconut tree is very aggrieved, how can you misunderstand people like this? This is not vulgar, it is a combination of product and art, you can misunderstand me, but you can't misunderstand noble art!
After that, the marketing practices of coconut trees all declared war on the official: Leave me alone!
In 2019, spokesperson Xu Dongdong's sentence "I drank from childhood to adulthood" allowed coconut trees to unlock a new upper limit on fines.
In this regard, Coconut Tree took great pains to shoot an advertisement, explaining the true meaning of "I drank from childhood to adulthood" to the public in the form of an advertisement.
Coconut tree said that drinking from childhood to adulthood refers to drinking from elementary school to university, and there is no other meaning, please do not over-interpret the public.
But the official was indifferent, with a look of "do you think I believe it", let the coconut tree not resist, and obediently paid the 200,000 fine.
The coconut tree thought to himself, 200,000 flowers have been spent, it must be worth the money, and the coconut tree began to bounce in the official minefield.
The coconut tree boss once again used his superb Office office software technology to release a job announcement.
Which Party A is not confused when it looks at this, and completely steps on Party A's heart: the font is large enough, the black is colorful enough, and the key points are highlighted.
Don't talk about other treatment, after all, we are not material people, but they promise beautiful women and handsome guys to chase, which is difficult to endure.
Whether others can bear it or not, anyway, the official can't bear it first: 400,000 fines please receive the order.
If one party A is not satisfied, then change it, and then the coconut tree sacrifice the second version, removing the phrase "there are beautiful and handsome men chasing", and the rest remains intact, fully expressing their toughness of not bowing down for the world.
Now the latest version is more exaggerated, I don't know what kind of wind the coconut tree smokes, the wind in northern Myanmar, and the visual sense of joint name with northern Myanmar.
Now the coconut tree has gone on the road without looking back.
Some people wonder, the strength of coconut water has always been obvious to all.
When it comes to coconut water, who can not bow down to the coconut tree brand coconut water, coconut trees honestly sell coconut water, clean up these bells and whistles, isn't it smashing their own signboard?
However, that's just what you think, coconut trees can be said to have been standing still in the past few years, and even regressing more and more.
In 2014, relying on a series of bold advertisements, Coconut Tree Group's revenue exceeded 4 billion.
This seems to give coconut trees a lot of confidence, 74-year-old Wang Guangxing is very happy, ruthlessly said that in 2015 it broke 6 billion, and in 2020 it will welcome 10 billion.
Of course, I also set a general goal, after all, the development of coconut trees is so clear, allowing the goal to be achieved in advance.
Old Uncle Wang once again used a painful lesson to prove to everyone that an iron law of life is: don't set goals casually, it's easy to hit your face.
Old Uncle Wang originally thought that the fate of coconut trees and 4 billion has ended, and the future mountain is far away, please leave 4 billion away.
However, the coconut tree can not shake off 4 billion, after thousands of sails, it will still return to 4 billion in 2020.
At the beginning, coconut water dominated the market in 1999, with a market share of 75%, but I never thought that it was just a flash in the pan, and then the market share shrank again and again, leaving only 26% in 2019.
In the past, coconut water could also be marketed without flavors and preservatives, and coconut trees did have the strength to say such things, and this money deserved to be earned.
You know, in order to achieve "no fragrance", how much effort did Old Uncle Wang put in at the beginning, and he almost squatted in prison.
At that time, the addition of flavor and preservatives to coconut water was a routine operation in the industry, and without cold chain technology, coconut water was easy to eat without flavor.
Coconut water is squeezed with coconut meat, and the oil content in coconut meat is very high, directly squeezed into coconut water, drinking it is easy to diarrhea, so preservatives are very important.
Old Uncle Wang waved his pen and drew a few unprecedented oversized cakes, promising that as long as they can solve these two problems, there will be many rewards, and each person will get 3%-5% of the sales profit.
With more than 20 jianghu brick families, Uncle Wang tinkered with 383 tests and spent 8 months to develop oil-water separation.
Unique cheats in hand, I have it in the world, natural coconut water appeared, killed other coconut water slices without keeping, a net income of 2.4 million a year.
And at this time, Old Uncle Wang was a little willful.
As we all know, the pie was used to see after painting, he poured well, the money was earned, and he began to stuff the pie, exchange promises, and give bonuses to the R&D team, the highest received 300,000.
When people with a per capita disposable income of only 708 yuan heard that their own poverty was terrible, but the wealth of others was more worrying, they sued Uncle Wang.
In the end, thousands of people wrote to petition for Old Uncle Wang, and Uncle Wang was saved from prison.
Relying on this trick to win, coconut water fought all over the world invincible, and in 1994 Coconut Tree Group was established and made a lot of money.
But the coconut tree did not sit back and relax, and the people behind it looked at it, and Wow Haha and Le Bai were ready to take over the position of Brother Yi at any time.
Old Uncle Wang racked his brains to hold his position, thinking about it, only a brain of yellow waste, relying on marketing the female figure, to successfully continue the life of the coconut tree.
Now, coconut trees also have a mid-life crisis, in order to get rid of the 4 billion curse, coconut trees can only go back to the old road and engage in rubbing edges.
Don't say that Old Uncle Wang is not serious, the rules of the times have limited his play.
Now it is a brush edge, the previous market, for Old Uncle Wang, is a wilderness, boundless, and there is no edge to speak of.
As things stand, coconut trees are doing their best to rub edges, but they haven't reached the edges of consumers' wallets.
Whether it is the previous beauty group or the current mammoth group, women and men have taken turns to consume, but they have failed to promote consumer consumption.
At first, a group of fierce men in the live broadcast room, they were about to twist the bones apart, the sales were only 1,000, twisted for 6 months, and the coconut boy group only twisted 250,000 for the boss.
Did everyone quit color? No! The cold data shows everyone's enthusiasm for beauty, and a live broadcast is watched by 890,000 people at every turn.
But obviously, everyone is not relaxed enough when watching, and when watching the macho man dance, he does not forget to cover his restless wallet.
Everyone almost agreed, let me watch the handsome guy dance, watch it, who is afraid of whom, but the handsome guy don't worry about my money.
You can play with my feelings, but you can't play with my money, after all, I am open-minded and can love several people at once, but I can't earn a few bucks.
Not afraid of handsome guys, only afraid of handsome guys playing beauty tricks, as long as there are weaknesses, merchants are not afraid of prying open consumers' wallets.
Some time ago, Coconut Tree launched a "Bungee Ticket", where the person in the photo can dance with the Coconut Tree Model Group for 30 seconds.
As soon as consumers looked, coconut trees you said earlier to engage in this out, I didn't pretend, they all threw money to bid, and finally the starting price was 50 yuan, and it was fried to 80,000 yuan.
More curious, what can I jump in 30 seconds? Maybe before the macho man's muscles were warmed up, the macho man leaned into the lucky man's ear and said with the charming subwoofer: Sister, 30 seconds is up...
Let customers experience it every minute, with the sexiest voice, saying the coldest words.
Since then, the coconut tree seems to have obtained the wealth code, and the live broadcast room does not bring goods, focusing only on dancing, occasionally releasing various small benefits, and then telling everyone: we must remember to support our coconut water offline.
This kind of moisturizing and silent marketing method has made consumers obedient, and coconut water sales have risen.
Of course, some people did not want to drink this bowl of ecstasy soup that the coconut tree worked hard to brew, and they took a bite of the coconut tree and asked to ban the coconut tree.
But with the gold medal public relations of Uncle Wang, this kind of scene is small, and it can be handled.
Old Uncle Wang said that coconut trees have been doing for so many years, insisting on the original taste, men have masculinity, women have femininity, coconut water has coconut flavor, this is a healthy aesthetic.
As soon as these words came out, the wind of public opinion reversed, and now the Internet can be seen everywhere to support coconut trees. When Hua Xizi listened to it, he was ashamed of himself, and he already knew that he had learned from Uncle Wang.
But in the whole relatively traditional environment, the marketing of coconut trees is almost on the tightrope, and it is chased by the official at any time to be fined.
To ask when the coconut tree will die, it depends on how many lives it has.
Resources:
1. A Test is a serious bibi|Why can coconut water be fired? Become a state dinner drink on a par with Moutai?
2. Coldplay Lab|Bold Coconut Tree! Who gave you the guts to rub the edges? Oh, it's us...
3, Beijing News|Coconut tree "earthy taste" started broadcasting: 270,000 fans in 9 days, income less than 10,000 yuan only for traffic?
4, China News Network|Professional "edge" coconut tree, the wind review reversed?
Author: Xi Si
Edit: Willow Leaf Nagging