Recently, Indonesia, Malaysia, India and other countries have partially or completely closed their e-commerce live streaming platforms.
The main reasons are mostly are:
1. E-commerce live streaming has too much impact on offline physical stores, and a large number of physical stores cannot be operated, so they close their doors and go out of business.
2, and the quality of goods purchased on e-commerce platforms cannot be supervised by relevant departments, and the interests of consumers cannot be guaranteed.
3, most of the wealth is earned by e-commerce anchors and various platforms, resulting in a widening gap between the rich and the poor in society, and a large number of people are unemployed and have no income.
Indonesia has all closed its e-commerce platforms. Because China's e-commerce is too developed, if the e-commerce of these countries is connected to the Chinese e-commerce system, the impact of low-priced goods is very large. These countries may have seen another side of China's e-commerce development and decisively controlled e-commerce.
China's current e-commerce is gradually being constrained, but those top anchors in short video live broadcast need to increase their constraints. It cannot be too concentrated and cause the level of the entire industry to decline.
To give a simple example, the famous CCTV host Li Sisi resigned and registered for e-commerce. At present, the live broadcast dynamic is "zero", the number of fans is more than 9.7 million, and more than 4,800 products have been sold. With basically no action, it has already exceeded 100 physical stores and 9.7 million fans. But how many people can these sales practices feed? Li Sisi takes the big profit, the manufacturer can earn some, the rest is the express brother, in fact, few people benefit. This is now everywhere.
The vast majority of Chinese people love and hate e-commerce. E-commerce sometimes buys things is really convenient and has complete products.
I remember that once my company needed a gadget, ran through all the tool stores and did not have it, and then searched the Internet and found a variety of needed tools, which completely met the needs of the company. E-commerce is equivalent to displaying all the products on the Internet, allowing you to search for the products you need.
The disadvantage of e-commerce is that although the price is low, sometimes the product quality is not guaranteed. And the most talked about is the impact on physical stores.
Let me give you an example, that is, there is a company product, which used to be a provincial general agent, with authorization, protection, and cannot easily string goods, and the company is operating very well. But with e-commerce, this authorization protection is invalid. At the beginning, various provincial agents controlled price sales in the province and sold at low prices in other provinces to grab the market. In this way, everyone began to imitate, so the market of this product was chaotic, and finally a large capital concentrated on purchasing a batch, dumping at low prices online, so various provincial agents have collapsed, a large number of employees in all links are unemployed, logistics, warehouse management, sales, after-sales, front desk, finance, management and a large number of people are unemployed. And this phenomenon is happening in all walks of life. In this way, only e-commerce platforms and head capital are profitable, and thousands of people are unemployed, and the more remote the place, the more serious it is.
It seems that e-commerce can reduce prices and give people preferential treatment. But the essence is to save the wages that should have been paid to the masses, use them as dumping chips, make their own profits, and the masses are unemployed.
The public seems to get cheap goods, but no matter how cheap goods you need to pay, the problem is that you do not have a stable job, the salary is low, and you dare not buy even cheap goods. Such a vicious circle, e-commerce platforms and capital and head anchors make a lot of money, and the general public is getting poorer and poorer. Breaking through the inner cycle becomes empty words.
No wonder, Jack Ma once said, "If Taobao can live to be 100 years old, it is a blessing from God!" Ma Yun may have done something very well known to him, and the result was clear to himself.