It is said that pigs can fly when standing on the vent, we are looking for the vent, and at the same time we are missing the vent every day. So are you looking for an outlet? A person's cognition has limitations, we just step on the wind, maybe it happens to be a friend around us doing it, and doing it well. You think about it, he has big results like that, and I should not be bad. So, you dive headlong in. The timing is relatively early, we have achieved certain results, relatively easy. Any platform will have a bonus period, a small profit period, and a no profit period. So when everyone is trying to run forward on different platforms, timing is more important than effort. Especially when you have experienced every stage of Douyin's commercial development from 19 years, you will find that the development of Channels is also familiar. The first half of 2023 has passed, if you don't get the results you want, it's better to change the platform, and there may be unexpected surprises in the incoming video number!! Below, let's disassemble some dry goods common sense that must be known for the video number to enter the monetization.
First, the population characteristics of the video number
Based on the steady development of the platform, the traffic port of the video number has not been completely released, so the traffic is much smaller than that of other platforms. At present, the main consumer group of Channels is between 49 and 55 years old, and they have a strong sense of freshness in short videos and live broadcasts. If the demand is met, the stay in the live broadcast room will be longer. They did not have the habit of online shopping before, accustomed to high consumption in offline stores, the demand for quality brands is relatively strong, the purchase needs guidance, it is not easy to find the return path, and the overall return rate is not high.
2. Mainstream monetization mode of Channels
1. Reward
The anchor of the entertainment guild relies on receiving WeChat beans in the live broadcast room for rewards, and the platform deducts 50%.
Note:
(1) Android system recharge is 1:10, Apple 1:7, and WeChat bean accounts of different models of the same account are not interoperable.
(2) Unlimited recharge (no limit) can be recharged to the public;
(3) What mobile phone to use to scan the code, it will be recharged to what mobile phone;
(4) It cannot be returned after recharging, WeChat bean paying players need to pay attention.
2. Short video delivery
Real-name authentication, pay 100 deposit {floating margin}, meet 1000 powders, high-quality 10 works, the platform automatically opens the short video trailer function.
Short videos can be free or paid to trailer the products of the small shop.
WeChat beans and ADQ pay to run graphics or native advertising to attract traffic.
Short video personality content leads to WeChat, and private domain transactions are monetized.
3. Live streaming monetization
0 powder broadcast, real-name authentication, pay 100 deposit {floating margin}, play organic flow or paid single products. Products come from Channels stores or Premium Alliances. It is divided into single-product AB chain natural stream, multi-product flat broadcast, multi-product live broadcast, and paid live broadcast room.
4. Small shop distribution
At present, there are not many products in the Channels Preferred Alliance, and only corporate households and those who have opened a public account can enter the Preferred Alliance. In April this year, some of the shops were cleared, and now there is a large shortage of products on the video number, and if there are business owners, they can enter the merchants. Meet the conditions on the preferred alliance to do distribution. Sponsored Products is divided into general promotion, targeted marketing, exclusive promotion, and API distribution. The distribution commodity category can be a mass FMCG category, and the demand for commodity sales is relatively large.
5. Private domain transaction
Short video personality content leads to WeChat, and private domain transactions are monetized.
Both the micro-business team and the private domain team can attract back-end WeChat orders or secondary repurchases through front-end live broadcast content.
At present, the category of high customer list, the value of private domain drainage is relatively large, such as: wine, nourishing health, great health, imported food, weight loss, high-end clothing, jewelry, luxury goods, beauty and skin care, Chinese culture, K12, interest courses...
Third, the selection strategy of the video number
At present, the development of video numbers shows that the selection of products is greater than everything, and the selection of the right industry is half the success. The main consumer users of Channels are between 49-55 years old, and we can choose middle-aged and elderly products in this age group. For example, the clothing of the mass category is currently the largest category on the platform; food and general merchandise that are consumed frequently in daily life; Cost-effective seasonal products, such as freshly beaten ginger sprouts, mooncakes and Laba garlic in the Mid-Autumn Festival, as well as products with high gross margins and strong repurchase.
We can focus on these user needs categories:
Love beauty: clothing, bags, jewelry, skin care products
Be healthy: nourishing food therapy, snack specialties, fresh food, health food, imported food, outdoor sports
Good mood: family emotions, hobbies and interests, home daily use
4. Match the skills of different teams
【Video End】
Dabo first makes short video characters and short video graphic grass
【Live Broadcast】
Small team: single product AB chain natural flow, up to broadcast goods, multi-product natural flow
Enterprise team: paid single product matrix, brand live broadcast {support for brand traffic}, and many categories of targeted invitations, you can focus on the layout in advance.
【Flow end】
Natural flow:
Low customer list: food, department stores, electronic products, shoes and bags, fresh food, green plants, mother and baby, customer orders have a low gross profit of 25%-40%, and all can be held up with AB chain.
High customer list: imported food, high customer single clothing, high customer single bags, high customer single women's shoes, small household appliances, outdoor equipment, customer list 150 to 399 yuan, customer list high gross profit of more than 50%, single products, multiple products can be broadcast flat, slowly accumulate fans to do accounts.
Paid streams:
Tonic: American ginseng tablets, Panax notoginseng powder, iron stick yam powder, tangerine peel, fish maw, goji berry, dendrobium, Ganoderma lucidum, ointment
Efficacy foods: yam noodles, curd bamboo, kudzu powder, lotus root powder, health tea, eight treasure cakes, honey, silver fungus
Imported food: camel milk, goat milk, honey
Virtual products: hobby courses, K12, travel cards, tickets, medical beauty
Skin care efficacy: whitening anti-wrinkle removal gift box...
Sannong specialties: sauce beef, sauce pork trotters, fat sausage, ham, smoked chicken, wax flavor, turmeric powder, mushrooms, vinegar...
Fresh: sea cucumber, cherry, durian
The customer order is 99 to 299 yuan, and the gross profit is more than 50%. A five-minute round of speech loop, single product paid live broadcast room.
Personality premium category: home textiles, tea, liquor, jewelry, skin care category, nourishing mountain goods, ceramics, purple clay pot, Jianzhen, seafood, customer unit price from 9.9 to 2999 yuan, gross profit 30%-80%, through the personality to create trust to sell high-premium products, multi-product routine acting natural flow or micro-paid live broadcast room.
Graphic trailer:
Home cleaning personal care, beauty and tools, books, car supplies, nourishing health, efficacy food, health tea, customer unit price from 49 to 199 yuan, gross profit of more than 70%, through the material one test and two tests, with large WeChat beans and ADQ to hit the product.
5. The underlying logic of video number pushing
Stay interaction determines online, transaction impact continues to push flow, single volume and amount determine the peak of popularity, breaking the level needs to do the order volume increment, the level is broken, the larger the field view, the more widespread the flow, commonly known as washing traffic to the platform. Organic traffic in the live broadcast room comes from the Channels recommendation slot and the live streaming square. The exposure click entry rate in the data funnel is determined by the live broadcast scene and cover, if the exposure is large, the click entry rate is low, and the scene and cover, sticker text need to be adjusted accordingly. Especially the live broadcast room with goods, non-talent and non-teaching live broadcast room can be ignored.
The effective data of the video number, the shallow assessment stay interaction, and the online popularity of the interaction will not be particularly low. The natural flow needs to pull the interaction to do the flow rate, and the wash flow takes 10-15 minutes to complete a round. Deep data is to make a deal, if there is no deal, it will not push the flow, and the transaction density will increase and break the level. The higher the conversion rate of the whole viewing transaction, the better, at least 1.3% or more, novices can do a spiral increase in 7 days, and the veteran pulls the time plus payment to take off directly.
If you want to mark quickly during the starting period, the reservation function needs to be used, and you can quickly start the number by appointment in a private domain. At present, hundreds of thousands to millions of GMVs in a single game are achieved with the blessing of private domain users.
The platform encourages new ones, if the product in the live broadcast room is good, you can encourage the sisters to share, how many newcomers come in, the platform will give you some rewarded public domain traffic. High customer list valuable products, encourage everyone to do private domain. The new number naturally breaks the cold start, and we take 5,000 spectators as the basic standard.
There is a common concern: if there is no traffic on the video account, should the duration be extended?
The video number is launched, it is indeed to pull the time, the new number may not have much traffic in 2-3 hours in the early stage, and the crowd exploration cold start is relatively long and not as fast as Douyin. Encourage everyone to go to the state to pull full, broadcast well and wait for the system to push the stream. Subsequently, if the flow and transaction are stable, the time should be extended.
When we start broadcasting, we can go to see this 1-minute number of incoming lines, and now the large market flow is injected, if there are 50 people per minute, 250 people in 5 minutes, and stable orders, you can rest assured to pull the duration. Too low there is no need to pull, the longer you pull, the lower the flow rate. In less than a week, spectators will decline.
There will be support traffic in the first 7 days of the new number, see the flow coming, find a way to deal it, and it is much more difficult to miss it again. If the transaction is done well, there will be a large rush traffic reward for you in several peak traffic periods.
The live broadcast room that plays the low customer order of AB chain in the live broadcast room must pull interaction and order volume. If you are a flat broadcast with a high customer order of 800-1000 yuan, you can stabilize the order for ten minutes without interrupting the flow. Refer to the women's Xiangyun yarn and the like of the high customer list, and a single order in five minutes cannot drop the traffic. If you want to do a good job in video account, you need to look at two indicators: the number of interactions in minutes, and the number of transactions within ten minutes.
At present, I am doing a live broadcast model based on the volume of transactions, most people can't do it, especially for the early stage, to choose this drainage hook product, the product value can not retain people, the anchor can not speak, can not pull the flow rate, without the flow rate can not open a bill, if not open a bill there is no traffic, will fall into the whole vicious circle.
6. Project positioning of the video number
Where do I start with Channels? Bottom line: positioning determines direction.
The channels for monetizing Channels are as follows: video trailer, video drainage live broadcast room delivery, video drainage private domain monetization, live broadcast room monetization, knowledge payment, star map advertising, game download and new download, and layering of original video ads.
I'll tell you about it from the port of traffic. What is a little hotter now is live streaming. Natural flow is recommended to eat live broadcast square, of course, payment is also possible, single product starting can be directly AB chain number, single product sales are high, gross profit is low, basically take the preferred, the single product cycle is relatively short, and the competition is large.
If your own store has something to play, there are currently more department stores and food models. The difficulty is to start and convert to win the platform's traffic rewards. The decision to pay depends on the profit of the product. If the profit is more than 50%, it can be delivered. At present, there is WeChat bean delivery, similar to Douyin's random push. The transaction starts at 500 yuan, if you want to reduce costs in the early stage, you can go to the game of card compensation.
There is also ADQ placement, which is more like Douyin's Qianchuan, which is more troublesome, you need to find an agent to open an account to recharge, and you also need to do native materials. For the current basic principle of video accounts or profit first. Channels traffic is slow and requires a length. If your team has at least two or more people who can broadcast as the premise, you can recommend everyone to do live broadcast recommended traffic. After the number is up, it is still relatively stable and profitable. If you are now alone, then it is somewhat difficult for you to do live broadcasting, and a person does not have the energy to pull the time.
How do you do a personal video number?
For example: channel traffic, private domain sales, or other related services.
For example, this one who sells dog skin plaster will make that plaster circle one by one in the live broadcast room, and then apply the film. Its traffic is done one by one, not selling goods but private domain drainage, the whole scene in the live broadcast room is constantly lucky bags, ten winning places, send two plasters, and then drain to WeChat. I went to participate in it myself and found that it was the XXXX hall in Henan that specializes in curing diseases.
If you have this kind of black plaster and the like, everyone can use this way to attract traffic to WeChat. A few days can fill up an account, and the circle of friends goes in to see that it actually ... You can drain the private domain yourself, and you can help others earn labor fees. At present, many people who need to attract private domain fans, start broadcasting to cast streams for you, go to sell classes and send things to attract fans and private domain transactions.
Another example: the content template of Guoxue monetization video number drainage, which can be written by hand. This type of account is specially written with various symbols, and there are various symbols for various pain points of the population. I wrote a post last year: What can make the young people of the current Z generation kneel is the Lama Temple, and thousands of people, even students from top universities, do not hesitate to spend hundreds of dollars to ask for a string of incense ash bracelets of the Lama Temple. It reflects the unknown future of young people, with an attitude that they would rather trust them than they can.
It is true that where there is a market, there is a demand, and the writing character is to comply with this demand. The crowd is aimed at middle-aged and elderly people, many people add WeChat, you have various problems, I have a variety of disaster relief products, more profitable. Good at discovery, willing to share, truth inquiry to go back to the source to find evidence.
Another one: AI digital human low-cost matrix to do oral broadcast with books.
Generate oral short videos through digital humans. The main content explained in the video is Chinese culture, psychological growth, parent-child, and the way to monetize is to bring goods on a book list. The whole conversion is still very good. It just so happened that today someone asked how to make video number books, and the digital human book list started.
If you happen to have bought related services, I think you can do a similar matrix number. At least in the original place, he should not have too many violations. Each person's choice, their own preferences, just stick to one thing.
If you have the ability to shoot videos, it is recommended that you make original videos. If you say that you are an IP expert account, it may take a little longer to break out, but it will be relatively stable and long-lasting.
The crowd of the video number, it very much eats the kind of more real, sincere kind of character. There is no need for the grounding of excessive beauty comparison. Real, can win a favorite of uncles and aunts. When you start broadcasting, you don't sell goods but chat, and then send benefits to form a plate of goods. Drainage products make transaction density, buoyancy products pull new, profit products increase customer orders, profiteering products make a lot of money, and you can sell the goods very well with this set of logic.
The advertising share of original videos is relatively small, and I ran 100,000 views for only 13 yuan. But if the real original video, remember to check it when you publish it, there is a little profit. I made some oral accounts myself, it is easier to start and not so good to copy, if the team has the ability, you can shoot some mothers-in-law and mothers like, light family small plots.
Summary: The entry video number is to see the matching of an ability of your current team, and whether you want to make quick money or want to make long-term money.
After all, choosing different practices is not the same, and everyone who has experienced it here will have some feelings. The live broadcast room of the single product plays natural streaming, it is a normal thing to achieve hundreds of thousands of GMV in terms of sales. At present, the graphics and text have also begun to be measured, and they can start to enter the game. Therefore, everyone can decide where you want to enter according to their current team ability. The natural flow is unstable, payment can be amplified, run through a model to pay to amplify.
7. Live gameplay sharing
1. Short videos are streamed in waves
The video company has been enjoying it from last year to this year! From 1.0 mixed cut to carry Lian, 2.0 short drama good species grass, 3.0 card special effect card cover good species grass and ten consecutive scare. But if you have been chasing at the level of technology, you will find that when you learn the technique, the traffic is gone, and you are always a little bit away from success.
This kind of game has a high probability that only 20% of people make money, and most of them can't do it. Any so-called fast money game is a bug that drills the development period of the platform, and the time will not be long. If you're new to the game, you can find out. As a newbie, you must do a stable project.
There is a change in mentality, and it is difficult to return to the present in the future. We look at those corporatized, matrix stable projects definitely do not have these, you can continue to look down
The video is connected, you only need to solve the problem of the account and the video deduplication can be started. The account life cycle is a wave ah, and you can make money quickly in a short time. At present, the number of people entering the video company is particularly large, 7 out of 10 numbers can be up at the peak of July and August, and now 10 can get up 3 is good.
The input is the cost of WeChat, there are currently more number providers, and the charging method is 240-280 yuan for the single number rent. Many supply chains are also playing by themselves, so there are more offline settlements. Of course, there are more unreliable runs, individual players can do it, and the company team does not cut leeks do not enter the game. Everyone needs to consider it, there are some technical things in it that are still useful from last year to this year. Video even selection, you can find our Douyin Kuaishou platform, recent or past explosions of these explosive products.
Now we all know that video streaks can make money, and many people are running, so the competition is fierce. If most of your material is running, I strongly recommend that you now use this kind of material and distribute it on multiple numbers at the same time. Run this material together, the probability of explosion will be relatively large, and you alone will eat the amount of this product to 80%. The 1.0 mixed cut and transportation 2.0 short drama good species grass 3.0 card special effect card cover good species grass and ten consecutive skills, if you need to find me, I can send it to you to study.
2. The principle of video number peer follow-up can be used for live broadcast follow-up
Video numbers and explosive products, please pay attention to the principle of timeliness. Many of us see that there will be some products in the live broadcast room when we see the square or brush the recommendation, and their traffic field is very large, and the conversion transaction is also very good. The red popularity of commodity links soared, and there were hundreds of thousands of orders at every turn, and it was very low to listen to this anchor. At this time, I will be hot-headed, and I think that this product, I will definitely be hot if I do it, but I am from a shaking family, and I rushed in in a hurry...
So we now put a question mark? At present, what you can brush on the square, it must belong to the best of the circle, maybe he may have precipitated dozens of numbers behind him, only to come out of such a large flow of numbers, there must be some things with technical details.
So, we're going to do a good analysis first. For example, the source of this product traffic, whether it is video traffic or live streaming traffic or paid traffic, and then you look at his gameplay, whether he is playing video recommendation or live broadcast recommendation or payment. Different traffic source channels, corresponding to this rhythm of you and the product, its timeliness is different.
For an account with a video link, the cycle of the product is only about 24 hours. That is to say, if you find it in the first time, it does not have more than 10,000 views, then you go to the material of this product in time. Then there are samples, find the supply chain, you can quickly go to the video, at this time you can go to eat a wave of traffic.
If you see that it is already tens of thousands of larger field views, you don't have much meaning with the product at this time. Because, there are other peers who have already started to broadcast live, and you just haven't brushed it. So you have a horse racing mechanism in the short term, most of them have no traffic, only a small part of his explosive videos will have a certain conversion, and it is okay to exchange the material with the same product explosion.
If you play live broadcast recommendation, the first thing to see is whether the product belongs to the Red Sea pan-crowd big explosive product, the cycle of the product is about 1 month, and the small explosive product is 3-7 days. If you hit early, there is an advantage. When you go to the market later when the follow-up peer roll price is relatively late, the basic competition is more fierce. Whether you can get up or not, the answer is yes, but the probability is very low.
It is related to your account weight. If your account is a new account, it doesn't actually have much traffic. Even if this product is very explosive, in fact, you need to break the scene every day to do 200-500 transactions to firmly mark your label. Refer to the 7-day spiral to do the increment. You will be able to have a high conversion into the volume of communication to you.
If you are playing paid traffic, as long as the profit of this product is enough, Tongtou pulls unlimited delivery. ADQ casting material is also possible.
You can decide whether to follow the explosive product according to the traffic source channel of the track you are doing now, as well as including your current team resources. The timeliness of the follow-up product must have a sample {the picture posted before can be broadcast on the air}, otherwise the report will die. Details are the material, it is better to be original, find a category of products to fight, experience can be precipitated.
3. The upgraded version of the explosive stunned, the real population broadcast trailer of the immortal number
This year, there were a lot of people entering the video row, and the competition was fierce, and there were not many starts. One is that the supervision of the platform has increased, and the other industry cannot do the eyes of people, and then the batch reporting brigade besieges you. Because there is no traffic, there is no conversion, and some people have already left the market.
I will share with you a gameplay that is not easy to die. The account set up by the light person, in the form of explosive video oral broadcast, to do their own real person appearance to record the video, you can click the original, 100,000 playback manual review will not be affected!
If this kind of short video can run, it is easier to enter a large traffic pool, and it is not a dream to play millions or even higher. As long as there is no problem with live streaming and video copywriting, there is no need to worry about violations caused by malicious complaints from peers or reporting brigades! It is now an upgraded version of the video single product, you can also do multi-product to trailer and live broadcast, there are some Baoma accounts, the video 24,000 likes 1 million plays, to 6 months have sales, the conversion cycle is particularly long, and a certain number of people are located in it, start broadcasting chat can sell goods. The video template can copy the historical popular video oral copy of Douyin.
4. Different traffic starting ideas for video numbers
If you make live broadcast recommendations and play organic streaming, then you can also go to Douyin or Kuaishou to run better items recently. You can do preferred, but your whole cycle will be shorter. So I recommend that you open your own store, or go to the kind of offline settlement.
You can find other platforms of Alibaba to distribute it, so that your gameplay of that number can be diverse. What card inventory, AB chain, coupons... Now I also see that playing AB shop fake delivery is not afraid of death. It would be a little better against this price involution between peers. After the follow-up video traffic is eaten, it will not be affected by continuing to do live broadcasts.
If you are playing paid streaming now, such as our adq casting material, then you have to look for some products with this efficacy. The above list for you are all platform classic products, after reference to increase the premium to run materials. The conversion rate of the material is very high. Some 10,000 spectators can achieve 1,000 orders, and some items directly raise the price by 3 times, which is very profitable. Because you have been placing orders, the platform will give you an overflowing organic stream. You can also go to the game to this track to compare stability, unlike those ways that will have a shorter cycle, and then compare the waste number, which is a phased behavior in the development of the video number.
Micro-payment or WeChat beans, the same to find a high gross profit of the product, the placement is meaningful. Don't think about low customer orders to put things, an order transaction starts at 20 yuan, don't do things that are not profitable.
Product selection tools, you can use archaeology plus, cicada mother, these can go to TikTok, Kuaishou's past explosive product data. The dean has also published a year's explosive reference map, you can take a look. There are Miyun can search for relevant materials, and it is recommended to hit some products that others have not hit, or take out and type them again after a few months. The product is single-unique, so that you can't eat traffic who has traffic! Subsequent fan transaction tags can also be started to play live broadcast recommendations.
5. Natural flow of single products - snack track as long as you do not refuse to speak, you can do it, the threshold is extremely low
A friend came to communicate with me online and said, "Sister, I failed in Douyin, and I lost money on this pallet." Then I want to come and learn video numbers from me and start anew. Is there still a chance to do video numbers alone? "If you're alone, you don't have a lot of money, you don't have a good pallet or you don't have a good team, then I suggest you try to do snack tracks.
At present, there are more middle-aged and elderly people on the video number. After autumn, people like to eat in winter, especially the saliva in the mouth of the elderly secretes less, and the mouth has no taste. They like to eat a small snack to increase the secretion of saliva and promote the ability to digest and absorb. Such a live broadcast room, the construction is very simple, as long as you pay attention to the lighting, warm light will sample all kinds of biscuits, wafers, peach crisp, cookies, pastries, black sesame balls, etc. are very good-looking, making people want to eat and buy the desire.
Hold the single starting number a little faster, flat broadcast the starting number a little slower. When a person goes to broadcast, how easy and how long it can be broadcast, how to broadcast. 4-8 hours a day, broadcast a few thousand yuan less, broadcast better to sell tens of thousands. The selection reference is all 9.9 explosive products of Douyin Kuaishou explosive orders. Because middle-aged and elderly people are particularly afraid of sugar, it is okay to choose low-sugar and sugar-free when choosing products. If you have time to brush the square to see what people sell, you will know what to sell. The food supply chain is concentrated in Shandong, Fujian, Henan. If you have the resources to cooperate with the supply chain, there are more ways to play. It is still very easy to earn 20,000-30,000 a month a month.
There is a young white friend who is old to middle-aged, I let him do snack live broadcast, and now he has a stable income of 500-800 yuan a day for a month. As long as there are continuous transactions in the live broadcast room, there will be traffic if there are continuous conversions. Pay attention to details to show your face to avoid violations, put a small mirror, a turntable, basic constant light and warm light, buy samples and you can start drying.
6. The content of the live broadcast room starts directly
If you feel that it is a little difficult to start an e-commerce number, you can use the content to start the number, as long as you can speak! At present, the content and goods involved in the categories include: health tools, hair tools and accessories, sports series related, books, department stores, Chinese culture drainage, food broadcasting, telling celebrity stories, handmade...
In July, Channels officially released a basic tutorial on the starting volume of merchants, which talked about the organic traffic formula of live streaming e-commerce: money can be earned = average view traffic per game x conversion value per unit of traffic x profit margin. To put it simply, the organic traffic that can be obtained by each live broadcast is mainly affected by three aspects: content consumption, e-commerce conversion, and after-sales experience. Corresponding to good content, good goods and good service.
Today, I will share with you a thinking logic of the single product of the live broadcast room of knowledge teaching from the perspective of content. Many people have seen the live broadcast room where Qingbei teacher talks about mathematical thinking, the field view is very large, and the sales can be said. The content of the live broadcast room is mainly about an expansion of some children's mathematical thinking, which will stay with people of different ages: including children, as well as parents and grandparents.
Now, as a mother of a second-grader in elementary school, I see my son doing these topics like a fool every day, and I grow big every day. The teacher asks to clock in every day, my son does more homework every day, and he will be roared by the Hedong lion every day, how annoying and annoying. It's not easy for me to still insist on the output...
The previous output of Baoma's troubles about children's learning problems is to tell everyone how to do the content in the live broadcast room, and the core is to make users feel that they can solve their problems and pain points. In fact, how much to solve is another thing, this is a matter related to the time effort. This is a pain for parents, something they don't want to do and have to do. Adults do this kind of problem is more brain-consuming, not to mention children, there is no way but to ask sea tactics to help. Through the effective interaction generated by asking questions, there are also people's curiosity to fill the stay in the live broadcast room, and win a push stream from the system to the live broadcast room.
Then, we can understand what good content is: it can solve people's pain points and needs, and is willing to click in.
The first exposure CTR is not very high!
The second is called the per capita viewing time, which we can clearly see on the next broadcast or on the big screen. In this, also note that it has a scratch rate. That is, if you cross it out within three seconds, then the system will determine that your content is not attractive, which will affect a stay and push in your broadcast room in the future.
The third is called the percentage of effective views. It is divided into three numbers, one is 30 seconds, 60 seconds, and 180 seconds. If in my live broadcast room, my peers have a relatively higher overall number than me, then he has an advantage over me, and he will get more push streams.
There's a bit of a horse racing mechanic here. Therefore, why we see some teaching live broadcast rooms, its field view will be very large, is because its average stay time is relatively long, and the three-second jump rate will be relatively short, winning the traffic recommended by the platform to him.
The monetization of teaching live content is when your number reaches a certain number, directly and seamlessly connected to the product, so as to achieve an e-commerce conversion. At this time, you can do a trailer, do a high-flow conversion in a short period of time, and the system will continue to push the flow to you.
This traffic is different from the label of e-commerce traffic, and it can also be issued a lot over time.
If we start doing e-commerce live broadcasting, we must assess the transaction conversion of in-depth data when we start broadcasting, which has higher requirements for the live broadcast team. If the ability of the live broadcast team is not ideal and you want to enter the video number, if it is difficult to start the number, I can recommend you to use this content gameplay to start the number, and the success rate is 100%.
At present, you can refer to some of the categories I gave you: "health tools, hair tools and accessories, sports series related, books, Chinese culture drainage, food broadcasting, telling celebrity stories, handmade, kitchen dishes and pastry making" are all started through this model. It can really be long-term stable with a little light personality.
7. A classic case of a multi-product paid live broadcast room rubbing heat
To do e-commerce, you must have traffic thinking, pay attention to the importance of event marketing, or do not open, open and eat for half a year! Recent natural disasters that are more obvious are the earthquake in Shandong and the flood in Hebei, and the hot news search generally revolves around first casualties, then disaster relief and property losses. The deeper impression in the news of property loss is that the breeding and warehouse in Hebei have suffered heavy losses, especially the book warehouse, which is basically the degree of bankruptcy.
The next day, all kinds of real scenes with mud warehouses began to sell goods. There are department stores, there are many books sold, and the traffic is also very good. Of course, different platforms have different degrees of crackdown on the heat, and there are still bold artists who can find the password of the traffic, anyway, either the number is locked up in a small black room, or it is opened for half a year. Specifically, this book is a disassembly in the popularity of the video number.
Account number: Junwen Books Bookstore wholesale
Live broadcast: 24 hours for 2 paid flat broadcasts {up to 24 hours for video numbers}
Traffic: paid, 700,000+ after the end of the live broadcast
Results: More than 50,000 orders per game, and more than 1 million GMV
A few points that the book green screen live broadcast room has done well:
1. Cover: Warehouse sublease All clearance
Second, the title text of the live broadcast room: Hebei warehouse Books that are not soaked in water need to be transferred Pick a few books if you like books [This cover title is very easy to violate, so there is a suspicion of gimmicks in the paid link, basically manual review can not be passed, so it needs to be reviewed during the start of the paid plan or can be directly modified after subsequent review]
3. Live room traffic: Pay to pull the time, because the video account has the exclusivity of traffic, if the conversion is particularly good, it will consume the overflow traffic that is better and leverage the organic traffic. There are two other traffic, and there are 200,000-30,000+ to the next broadcast.
4. Live broadcast schedule:
Profit (high customer order 88) + profit payment (medium customer order 29.8-69.8) + drainage payment (low customer order 6.8)
Gao Kedan 88 yuan: Four Books and Five Classics, Yellow Emperor's Internal Classics, Ancient Texts and Observations
Zhongke List 29.8-69.8: 69.8 Four Masterpieces, 39.6 Zizhi Tongjian, 39.6 Sun Tzu's Art of War and the Thirty-Six Records, 39.6 Five Thousand Years of China, 29.8 Ghost Guzi, Chinese Calligraphy and Painting
Low Order 6.8: 38 letters from Rockefeller to his son
Five. Live broadcast speech and rhythm: In fact, they are really not particularly strong in speech, basically simple lectures and price comparisons, and the voice does not have the passion of the store anchor.
In particular, the video number could not last for 3 hours of passionate broadcasting, and my throat was dumb in the 2nd hour. If the product is quickly transacted in the case of good traffic conversion, and the low customer unit price is accurate, there is no need to seal the order, and multi-product can be quickly converted. The products in this are not complicated, basically 3-4 publishing houses come out of a set of more popular books, so if you do multi-product video number live broadcast room, do not span too much in the selection of products.
8. Be sure to do content, do positive content, and study more from 0 to 1 document [Tencent Doc] video number clothing industry from 0 to 1
https://docs.qq.com/pdf/DQ2d6c2RHU3NWdHFU
9. Those things that are paid for delivery
WeChat beans:
The plan is divided into a pre-broadcast reservation plan and an on-site plan during the broadcast.
Goods are not the same, paid plans to test the bid first.
Low customer orders and low profits without barriers, do not invest, waste money.
High customer orders and high profits and high barriers to death, do not be afraid, miss this village now, next year there will be no such store.
Profit has, paid ROI is not correct, Zhuge Zhitou batch to build a plan, card compensation 30% is also a profit.
The reservation plan is linked to the duration, how long it will be broadcast; The in-market plan is called the replenishment plan and the price reduction plan.
The plan is not moving, the budget is too low, and the crowd is too narrow. But any plan that can be consumed is called banknote capacity, first consume and then reduce the price, and the investment is full of kings.
Picture and text: The amount is a miracle, come up to test the product first, the material is king, one test and two tests are not hindered, dozens of W smashed in, sit and wait to collect money.
ADQ: There must be a strategic layout, the second half of the year will definitely be fragrant, and the Qianchuan team will transform and eat meat and drink soup directly.