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Looking at a widely circulated saying on the Internet: "I decided to blame all the misfortunes of my life on the epidemic, and I will no longer be at fault." This sentence seems to have become a joke for people to deal with adversity, especially in the face of uncertain years, commercial real estate people can also find some resonance and solace. In an environment fraught with difficult challenges and uncontrollable circumstances, commercial real estate seems to be able to use this discourse to seek some explanation and understanding for itself.
Recently, the new ten policies have passed a month-long test period, and many cities have also passed the peak of the first wave of infections. The flow of customers in the commercial district is gradually recovering, and just this past New Year's Day holiday, the sales data of the major commercial districts has also brought people encouragement and confidence. Both those who fell before the dawn and those who survived the storms of 2022 need to prepare for the new situation, because the challenges and opportunities ahead are no longer attributable to the pandemic.
Looking back on 2022, it is like a three-year final exam, testing the true state and competitiveness of each business project. On this "report card", we can clearly see which commercial projects are really expected and needed by the market. It also reminds us that to move into the future, we must continue to progress and innovate.
Here, let's focus on some of the high-quality business cases that will be opened after 2022. Nowadays, business is not only to meet the needs of life, but also to cover the pursuit of quality of life.
People value warm, warm business experiences that bring them happiness because they are more likely to gain customer favor and stickiness.
A typical case is the success of Fat Donglai Angel City. On its opening day, the project attracted more than 150,000 visitors without any publicity. The project integrates a number of classic formats under Fat Donglai, such as life supermarkets, cinemas, pharmaceutical supermarkets, etc., to create a refined commercial circulation line, so that the brand's customer flow benefits from the accessibility of the mall.
In addition, attention to detail is also paid to provide customers with various conveniences, such as makeup area, pet storage area, luxury mother and baby room, etc., so that customers can truly feel cared for and cared for.
Another successful case is the Chang'an 12 O'clock Theme Block, which creates a scene of playing in the whole Tang space through TV series IP and Tang Shijing cultural content, bringing people back to ancient city life. This immersive experience has won over people and has also become a hot topic on social media.
Young businesses also cater to a new generation of consumers. Longfor Hangzhou Wujiao Tianjie is positioned as "X Youth Alliance" and attracts a large number of young consumers. The project focuses on matching the culture and interests of young people, introducing many cutting-edge brands and trendy formats. In addition, projects such as Shanghai MOHOMall have also made great efforts in aesthetics, creating eye-catching commercial spaces through the blessing of art, science and technology, culture and other elements.
However, commercial projects should be aware that aesthetics and functionality need to be balanced.
Although good-looking design can attract people's attention, the layout, guidance, atmosphere and other aspects of commercial space are equally important, which directly affect customers' desire to buy and satisfaction.
All in all, despite the pandemic, business continues to evolve and innovate. The lessons of 2022 also teach us that business cannot rest on its laurels, but needs to remain sensitive to the market and constantly adapt to new trends and needs. While the environment may be constantly changing, the desire to consume and the evolution of business will remain constant.