Alyssa of Wall Street Journal magazine recently had a rare interview with Marta Ortega, daughter of Zara founder Amantheo Ortega. The interview was done by Stephen, one of Zara's finest image designers.
When talking about Zara's fashion secret weapon, Marta unabashedly points directly at the price and says that price is the best marginal bet in fast fashion. "You can never predict your future, and I'm willing to take on the challenge." But I personally prefer to maintain a close connection with the product. Marta said.
