Wen | Longxi
The source | business legend
Who is the richest catering man in China? Who is the richest man in a car? Who is the richest man in clothing?
The answer is surprising, and the facts behind it are even more surprising.
Since February this year, Haidilao's stock price has fallen from 85.8 Hong Kong dollars per share to the latest 28.2 Hong Kong dollars per share, and the market value has evaporated by more than 300 billion yuan in 8 months. It seems miserable, it did fall quite badly, but the market value is still more than 150 billion Hong Kong dollars, Daniel Zhang is still the richest man in China.
Although many people have already complained that Haidilao is expensive, compared with many high-end restaurants, Haidilao is still an ordinary person who can afford to eat, relatively civilians. How many hotels, if it is not business or hospitality, ordinary people do not even dare to enter the door?
In the matter of making money, it is impossible to get the elegance of the hot pot - nowadays many high-end banquets still do not choose hot pot, and many high-end restaurants that make raw seafood and abalone sea cucumbers are killed in seconds.
That is the reality.
<h1 class="pgc-h-arrow-right" data-track="55" >1, the top 3 restaurant rich, is making hot pot</h1>
It's even more obvious when you look at the rich list.
In the 2020 Hurun Rich List, there are not too many rich people in the catering industry. Haidilao has 3 people on the list, including 2 founder couples Daniel Zhang, Shu Ping and Shi Yonghong, Li Haiyan, their wealth reached 195 billion yuan and 94 billion yuan respectively, and "migrant sister" Yang Lijuan ranked third, with a wealth of 12.5 billion yuan. By the 2021 global rich list released in early March this year, Daniel Zhang and Shi Yonghong had reached 245 billion yuan and 115 billion yuan respectively.
Besides Haidilao, who is the second richest man? The results may also surprise many people.
It is guan Yihong, the founder of Jiumaojiu, with a wealth of 10.5 billion yuan.
Jiumaojiu is not much of a luxury restaurant, but a northwest cuisine restaurant, a main is Shanxi noodles, now there are a number of brands, in addition to jiumaojiu northwest cuisine, there are Taier sauerkraut fish, egg pancakes, Chongqing hot pot factory, that uncle is a chef, etc., are not high-end restaurants, even if "that uncle is a chef", they themselves also use "light luxury" to describe, egg pancakes are "light food", in fact, it is fast food.
After that, it was He Guangqi and Chen Suying, who were sipping and nursing, with a wealth of 4.5 billion yuan, and the sipping and feeding was a fashionable bar hot pot.
In many high-end restaurants across the country, no boss can be on the rich list.
There is also a very contrast. As we all know, high-end restaurants have a lot of so-called chefs, famous teachers, almost every high-end restaurant will have exclusive dishes that others can't learn, generally secretive, and hot pot restaurants, have not heard of any masters, diners themselves are chefs.
These 3 catering enterprises have a common feature, they are all chains, and there are many stores throughout the country. According to publicly available data, by 2020, the number of haidilao stores will reach 1298, the number of stores of 999 brands will be 381, there will be 1061 sipping and feeding, in addition to 140 cobbled restaurants. At the same time, these three companies have been listed on the Hong Kong Stock Exchange.
Obviously, the number of stores is the reason why they can be listed, the number of stores is large, in theory, it can be continuously copied, is the reason why they are sought after in the capital market, but also the reason for the rise in the wealth of the bosses.
In contrast, high-end hotels are relatively difficult to copy, and there are also chain stores, but it is difficult to exceed the number of hundreds.
<h1 class="pgc-h-arrow-right" data-track="58" >2, selling noodles, buns, and also on the rich list</h1>
In fact, looking at the whole world, who is the world's largest catering company? Fast food restaurants McDonald's and KFC.
This has also caused a strange phenomenon, the food and beverage provinces have not produced rich people. In recent years, the total annual income of China's catering industry is about 4 trillion yuan, and Shandong, a province with a large economy and population, can best "eat", and has ranked first in the country for 2 consecutive years, accounting for nearly 10% of the country; before that, It has been Guangdong. And these 2 provinces, but not out of the restaurant rich. Jiumaojiu's headquarters is in Guangzhou, but Guan Yihong is a native of Shanxi, who has worked in Shanxi Textile Printing and Dyeing Factory, Lenovo Shanxi Branch, Hainan Shenlong Co., Ltd. and founded Jiumaojiu in 1995.
Shandong people can eat and drink, eat out of the country's first, in the 2020 China top 100 catering enterprises ranking, the ranking is the Most Reliant on Jinan's Kerry Group, only ranked 44th. Kairui Group has a number of brands such as Chengnan Past and No. 56 Gaodi Street, with more than 300 stores, and the chain has ranked among the top three in the national dining for many years. But obviously can not be compared with Haidilao, Nine MaoJiu.
Even the boss who sells buns and steamed buns this year will also be on the rich list.
In October last year, a company called Babi Foods was listed on the Shanghai Stock Exchange, and their store was called "Babi Steamed Buns", which started by selling buns, known as "China's first bun stock."
Enterprise in Shanghai, the founder is Anhui Liu Huiping, and his wife Ding Shimei jointly hold about 60% of the shares of Barbie Food, The latest market value of Babi Food is 8.077 billion yuan, converted to liu Huiping's wealth of more than 4.8 billion yuan, if there is no accident, this year 2 people will be properly on the rich list.
Is it weird? Actually, it's not weird.
<h1 class="pgc-h-arrow-right" data-track="60" >3, fast fashion has made many of the richest people</h1>
At home and abroad, many industries, there are similar phenomena.
In the apparel industry, the owner of the Spanish clothing company Inditex, Amancio Ortega, has been the world's richest man many times in the past few years, and its most familiar brand is ZARA, known as fast fashion, also called light luxury; Yanai Masa, the owner of Fast Retailing, is the former richest man in Japan, and its most well-known brand is Uniqlo. Of course, the owner of the French luxury brand LV was also the richest man in the world.
The top few rich people in China's garment industry are not well-known high-end brands, but The bosses of Heilan Home, Zhou Jianping, Bosideng Gao Dekang, AndErson's Qiu Guanghe, and others, whose companies are popular brands that ordinary people can afford.
Who is the world's largest retailer? It is Wal-Mart that hits the world at an "affordable price".
Who is the richest car man in China today? Not the bosses of those famous automobile manufacturers, but Zeng Yuqun of the Ningde era, whose wealth exceeded 200 billion yuan. CATL is a power battery manufacturer, which provides accessories for electric vehicles.
In fact, in the automotive industry, the number of rich people who produce tires, universal joints and other auto parts is far more than the number of vehicle manufacturers. In the 1990s, when I was in college, a teacher repeatedly told us that in the future, auto parts will be the most promising enterprise, and suggested that students consider auto parts manufacturers when looking for jobs. As a result, dozens of classmates, none of them entered the auto parts company.
To paraphrase a popular phrase some time ago, young people do not understand shopping malls, and they are not teenagers.
This also shows a truth, the so-called "tall", in fact, may not be "affordable", do not blindly pursue; look down on small products, small business, but can achieve rich people.
What do you think?
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