No one expected that what defeated milk tea at the beginning of September was sour plum soup, which was no less popular than the limelight of "sauce latte" in these two days. Recently, running pharmacies has become a new thing for health consumption in the social circle of young people. The delicious and healthy drink made many netizens shout "the last bit of guilt in drinking milk tea has also disappeared".
"More suitable for Chinese baby physique" 20 million netizens watched the same topicIn recent years, milk tea has gradually appeared in all corners of life, and young people can't stop it, but they have been suffering from unhealthy for a long time, which can be said to be "painful and happy". In this regard, merchants have launched fresh milk tea and sugar substitute drinks without vegetable fat powder in response to consumers' pain points. The popularity of sour plum soup this time is precisely due to its precise hit on the psychology of young people: medicine and food are the same source, nourish the body, and do not have the bitter taste of traditional Chinese medicine.
Sour plum soup plays the "health" card: sour plum soup made of ebony, hawthorn, osmanthus, tangerine peel and other materials, sweet and sour, can dissolve loss of appetite; Jiao Sanxian made of Jiao hawthorn, Jiao malt and Jiao Shenqu, dissipates accumulation and stagnation, and children often drink food accumulation; Poria, cardamom, peran and other Chinese medicinal materials and milk boiled Bohol milk tea, health the spleen and stomach, dissolve moisture and reduce turbidity.
On social platforms, many netizens shared their experience of buying sour plum soup formula in the Chinese medicine hall, which is not only cheap, but also brushes medical insurance, and said that it is "more suitable for the physique of Chinese babies". The video of the Chinese medicine version of sour plum soup became popular, and the topic of "popular spending ten yuan to go to traditional Chinese medicine with sour plum soup" once appeared on the hot search of the short video platform, and nearly 20 million netizens watched.
Sour plum soup is popular on the Internet, many video bloggers have posted the experience of taking the formula into the pharmacy to grab medicine, only at a low price, you can harvest a raw material for sour plum soup, netizens ridiculed: "It was the Chinese pharmacy that defeated the milk tea shop" "A month later, the Chinese pharmacy: your jasmine milk green is good"
In terms of sales and price, the staff of Jiangsu Kunshan Jiahuitang Traditional Chinese Medical Center said that the sour plum soup in the store can add or subtract medicinal materials from the original recipe according to the customer's physique, and can be medically insured. Customers can also buy finished sour plum soup cooked with a fixed formula, and drink it immediately after opening the bag, and the price of one pack is 3 yuan. "A package of sour plum soup for 3 yuan sold more than 300 packs a day." In hot weather, many bloggers add rock sugar to sour plum soup and mix it with ice cups to make a cup of "new Chinese style".
In Hangzhou, the 1.34 yuan per sticker of sour plum soup in Zhejiang Provincial Hospital of Traditional Chinese Medicine is particularly popular and in short supply. This past weekend, online orders overcrowded the hospital's servers, and engineers rushed to repair them overnight.
Zhejiang Provincial Hospital of Traditional Chinese Medicine Internet Hospital Mini Program announced that the current supply of sour plum soup is in short supply, in order to ensure the quality of drugs temporarily suspended, the hospital is coordinating, it is expected that it will take 3 days to prepare the goods.
The staff of Beijing Tongrentang told reporters that the sour plum soup in the store is an ingredient from the headquarters, and customers need to take it home to boil, and some medicinal materials can be insured. He said that generally in the summer when the weather is hot, it can last until the National Day, the weather in the south is hot, drinking until November and December is no problem, but recently the store is out of stock, because recently Beijing is cool, and there are fewer goods. "More often than not, it is possible to sell 500 packs a day." The staff of Beijing Tongrentang said. The staff of the Beijing Yifangtang Traditional Chinese Medicine Clinic said that recently, about 300 packs can be sold every day, and the price of one package is about 20 yuan, and from late August to now, there are many customers who come to buy.
This new tea drinking wind full of "Chinese medicine flavor" is blowing all over the country, and young people everywhere can't sit still and go to Chinese medicine stores to experience it. On social platforms, cassia seeds, poria, mulberries, fried malt, tangerine peel, chrysanthemum, have become the protagonists of tea drinks, and the Chinese style of "traditional Chinese medicine tea drinks" has become a new material for online bloggers.
The explosion of "Chinese medicine tea drinking" has its internal reasons. The sudden trend of Chinese herbal tea drinking illustrates the concern of today's young people on healthy eating and traditional Chinese medicine culture. Compared with traditional tea drinks, Chinese herbal tea drinks have a unique herbal medicine formula, which is beneficial to health. There are many medicinal and food homologous ingredients in traditional Chinese medicine, such as plum, goji berry, yam, etc., so it has the functions of health care and food.
Lai Yang, a member of the Expert Committee of the China Federation of Commerce, believes that consumers trust the safety of pharmacies' raw materials more than the possible additive and ingredient quality risks of commercial products. At the same time, having a price advantage over tea shops is the reason for the boom. This shows that consumers are paying more and more attention to quality consumption and health, but also pay attention to cost performance.
Doctor's Reminder: Not for everyone, don't be greedyAt present, most of the sour plum soups sold on the market are finished decoctions, which are suitable for most people's physique and taste. But sour plum soup is a medicine after all, we often say "is a medicine three points of poison", doctors remind everyone that when drinking, you need to pay attention to whether it is symptomatic, and whether your own physical condition is suitable for drinking.
Zhejiang Provincial Hospital of Traditional Chinese Medicine clearly marked on the page of sour plum soup: patients with gastric ulcer and chronic gastric disease should use with caution; Diabetic patients and patients with severe chronic diseases such as hypertension, heart disease, liver disease, and kidney disease should be used under the guidance of a physician; Children, women, lactating women, the elderly and infirm should be prescribed under the guidance of a physician.
Bi Liming, deputy director of the Department of Traditional Chinese Medicine Classics of Wuxi Hospital of Traditional Chinese Medicine, believes that drinks with Chinese medicinal materials can indeed play a certain role, and the rise of health tea also reflects the penetration of Chinese medicine culture into the daily life of ordinary people. However, Chinese medicinal materials pay attention to "kings and ministers", so consumers need to choose according to their actual situation when purchasing such teas.
Bi Liming mentioned that modern people are prone to excessive sugar intake every day, and it is best to choose sugar-free original flavor when buying Chinese medicine tea. "A large amount of sugar will be added to general milk tea snacks, which will affect the mobilization function of the spleen and stomach, such as black sesame balls and other snacks should also pay attention to the ingredient list, choose less sugar added."
"Human constitution can be divided into 9 major constitutions, such as yang deficiency, qi deficiency, blood deficiency, phlegm and dampness, and peace, and everyone's physique is different. Different Chinese medicine ingredients are suitable for different physiques, such as Chinese medicinal materials that dispel moisture and water, which are not suitable for people with kidney deficiency to drink. In this regard, Bi Liming suggested that consumers first understand their physique, and then choose the tea that suits them.
Although Chinese herbal tea is good for health, the focus of health preservation is to adhere to good living habits and not rely too much on health milk tea. "People's work and rest should conform to nature, eat and drink in moderation, live regularly, and not overwork. You can't often stay up late while expecting to drink some Chinese herbal tea to remedy it, routine, diet and emotional regulation are all very important. "Before taking the decoction, please use it under the guidance of a doctor." If you have time, it is still recommended that you hang up and find a doctor to customize the prescription. This is safer and more effective. ”
(Hubei Daily, Chengdu Business News, Qianjiang Evening News, etc.)
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