China is the world's largest air conditioning market, the domestic air conditioning market growth rate has slowed down slightly, but overall still maintained stable growth, the agency expects to maintain the growth momentum in the next few years. Innovations such as intelligent air conditioning, energy-saving technology, and air purification have become the focus of market competition. At present, China's air conditioning market is highly competitive, and many local and international brands have emerged. Some of the major players include local companies such as Gree, Midea, Haier, and Oaks, as well as international companies such as Hitachi, Daikin, Mitsubishi Electric and Philips.
As the leader of China's air conditioning market, Gree has been known for its high performance and good after-sales service for many years, and has been firmly in the front row of the air conditioning market, while Midea has achieved success in the market with diversified product lines and innovative technologies. Other brands such as Oaks and Philips are trying to break the "two strong" pattern.
In the past ten years, Gree and Oakes have been quarreling and strife. According to incomplete statistics, in just a few years, Gree sued Oakes more than 20 times. Dong Mingzhu, the head of Gree, has repeatedly bombarded Oaks in public, and she said seriously: "I hope it will change its evil." If enterprises want to do practical work, they must endure loneliness and must have a mission and responsibility. ”
Gree has not yet resolved its conflict with Oaks, and has rushed out of a Philips air conditioner in the past two years. Founded at the end of the 19th century, PHILIPS is one of the world's most famous electronics brands with many operations. Although the brand has a century-old development history, Philips air conditioners have "emerged" in the Chinese market in recent years, and they are mainly operated by Chinese teams. According to media reports, many salesmen, technical backbones, and high-level Philips air conditioners were originally from Gree Electric Appliances. Philips air conditioning held a new product launch conference, and many Gree air conditioning dealers attended the scene, and the senior management of Philips air conditioning labeled the brand as an "innovator".
At the end of last year, the commissioning ceremony of Philips air conditioning production and research base was held in Chuzhou, Anhui. According to reports, this project plans to invest 10 billion yuan, mainly used for the development and production of Philips household air conditioners, large commercial air conditioners and compressors and other supporting products. It has the ability of self-research and self-production of air conditioning products in the whole process, and the annual output of air conditioners is expected to reach 5 million sets after the overall production. Interestingly, Zhu Jianghong, former director of Haili air-conditioning factory and former chairman of Gree Electric Appliances, appeared in Philips air-conditioning base for Philips air-conditioning platform. He shared the way of business management, praised the technology, technology and quality of Philips air conditioning, and also mentioned the bits and pieces of managing Gree in those years. The title of the sharing session was "Less Empty Talk, More Practical Work".
Entering 2023, Philips air conditioning has a lot of action. Appeared on multiple CCTV channels and displayed in high-traffic scenes such as business districts, subways, and bus stations in more than ten key cities across the country. It also named the high-speed rail train, using the train as the carrier to build an exclusive communication space for the brand, radiating to many provinces across the country.
The president of Philips air conditioning revealed this summer that after nearly three years of development, Philips air conditioning dealers have nearly 10,000 dealers in the country from 0 to today, and in the process of channel construction, they have always adhered to the principle of "integrity and win-win". In the next step, Philips Air Conditioning will build a research and development center in Guangdong to strive to improve product research and development capabilities. The latest news is that Gree sued the company behind Philips air conditioners, demanding that the manufacture, sale, and promise to sell air conditioners that infringe its invention patents be immediately stopped, and that the inventory of infringing products and special molds for the production of infringing products be destroyed.
Market analysts believe that in order to stand out in the highly competitive air conditioning market, companies have increased their investment in innovation and technology research and development. Intelligent, efficient energy use and environmental protection have become hot topics in the market. Consumers are increasingly paying attention to the energy efficiency ratio, cooling speed and intelligent control functions of air conditioning products. As a result, manufacturers are racing to develop smarter, more energy-efficient products that meet consumer demand. Market segmentation is one of the future trends, and consumers with different needs will have more personalized choices.